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Data-Driven Marketing Roadshow ERN - March 26, 2014

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Presentation by ERN Merchant & Acquiring Sales Director Brian Eagle-Brown. Data-Driven Marketing Road Show at BL-NK, London, March 26 2014

Published in: Marketing
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Data-Driven Marketing Roadshow ERN - March 26, 2014

  1. 1. ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD March 2014 Brian Eagle-Brown Head of Sales Using Payment Transactional Big Data
  2. 2. ERN is a pioneering global big data technology company • Big data transaction analytics platform • Real-time Insights & analytics • Real-time marketing capabilities • Rewards & Loyalty solutions 33 Who is ERN? Turning Payment Data Into Marketing Intelligence ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD
  3. 3. 44 What is Big Data? ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD “Big data” is high-volume, -velocity and -variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making. Variety Velocity Volume Cost-Effective & Innovative Forms of Information Processing Enhanced Insight & Decision Making Source: Gartner Business Improvement
  4. 4. 55ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD What is Big Data when related to payments ? Acquirers: Want to create new revenues & provide value adding services to Merchants Consumers: Want control, recognition, convenience & better value Banks: Inability to leverage Big Data & get actionable insights that create value due to legacy systems Merchants: Want more business & engagement from new & existing customers ?
  5. 5. 66ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD What is Big Data when related to payments ? What I might say I’d buy…. What payment data shows I buy…. Aspirational data can be appended to actual transactional behaviour data for a more informed view of Customer
  6. 6. 77ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Why bother…… ? Source: Bain and Co. • Bain & co survey of 400 large organisations most with $1b+ revenues • Those companies that aligned people, tools, data and analytics were less than 4% but achieved staggering performance
  7. 7. 88ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD What is the market opportunity ?  Big Data Spend in 2013 by Banks & Retailers was an estimated $44bn  SaaS Market will grow 19.5% Through To 2016
  8. 8. 99ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD What are some of the challenges ? Infrastructure and internal resource restraint Increasing costs and lack of specific skill set for Big Data transformations Multiple legacy systems; collection, storage & processing is difficult Too much data, up to 500m transaction per day
  9. 9. Pay by mobile wallet Click & Collect Get Deals & Coupons Use Mobile AppsAccess My Data Choose Sustainable Customise my products Interact through Social Media Experiential Shopping Buy Local 1010ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Thoughts on the Opportunities…. Consumers are demanding more!
  10. 10. 1111ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Thoughts on the Opportunities…. Mass Communication can often result in a swift consumer reaction
  11. 11. 1212ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Thoughts on the Opportunities…. Businesses like to engage in 1:1 conversations with consumers…..but this isn’t
  12. 12. 1313ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Thoughts on the Opportunities…. Big Data with refined analytics can help customers feel engaged on a 1:1 conversations despite volume of customers or number of changing variables Weather Location Channel Time Day of Week Day of Month Seasonalit y
  13. 13. Thoughts on the Opportunities Enhanced bank & Merchant Interaction: Integrated data example Card Data Shopping Bag Item Detail Transactional ‘Big Data’ Effective Targeting Relevant Offers to the ‘Right’ consumer OUTCOME Top of Wallet position for Card `Issuer Incremental Footfall & Purchases for Merchant Relevant individual offers / rewards for Consumer
  14. 14. Thoughts on the Opportunities: Combined data Relevance and convenience are key to customer engagement ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD looop
  15. 15. Opportunities Through the Value Chain: Using transactional data to gain competitor advantage  Target consumers intelligently in real-time  Provides real-time consumer spend analytics  Use predictive real time data to increase footfall transaction volume & average transaction spend Merchant  Deeper understanding of consumer behaviour  Encourage transaction use & loyalty  New revenue streams & value added services  Provides real-time actionable analytics Card Issuer  Overcomes legacy systems & provides VAS  Incremental data insight & usage  Innovation with coupon & loyalty capability Acquirer
  16. 16. 1717ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD Big Transactional Data : Big Benefits !…. Big Data capability The ability to leverage transactional data analytics on a specific Enhanced data analytics The ability to leverage enhanced analytics from a number of data sources to create targeted actionable insights immediately Real time, targeted communication s The ability to drive communications via a variety of devices, including targeting by time, location, behaviour or segmentation Enhanced R&D capability The ability to innovate using test and learn methods on complementary platforms with new, advanced technologies
  17. 17. Brian Eagle-Brown Head of Sales M: +44 (0) 777 551 5805 E: beagle- brown@ernglobal.com ALL RIGHTS RESERVED © 2014 ERN GLOBAL LTD 18 Thank you for listening Contact Details:

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