Why startups need PR? How PR can impact your Business?

2. ?

3. the practice of managing the spread of information between an
individual or an organization (such as a business, government
agency, or a nonprofit organization) and the public.
Definition of PUBLIC RELATIONS

4. WHAT IS DIFFREANCE BETWEEN ADVERTISING, MARKETING,BRANDING AND
PR

6. Advertising :
Commercial
Measure by cost and benefit
Short time
Target is just sales!
Marketing:
Making relationship with consumer
Creating value for all users
Target is making value
 Building loyal customer
Public Relations:
Creating image of business or organization
Speared information in society
Long time
Free

7. What is the main difference
Cost
Target
Result
Tools

8. WHAT IS THE MAIN RESULT & MAIN TARGET OF PR?
Finding opportunity for communicate with audience
Maintain relationships with companies' target audiences, the Media,
and key Opinion Leader

9. WHAT ARE THE MAIN TOOLS?
 Media Relations
 Social Media
 Content Curation: website-social content-press release
 Events: press conference –exhibition – festivals
 CSR
 Community relations
 Government Relations
 Crisis management and making reputation

10. All Types of PR
 Product PR
 Employee PR
 Government PR
 Financial PR
 Corporate PR
 Community PR

11. How PR can impact your Business?

12.  Delivering the right message
 words of the mouth advertising
 makes content
 makes you trusty
 making improvement by getting feedback

13. What do you need for doing PR?

14. If you are market leader you need
STORY

15. If you are not the first one! You need
STERATEGY

16. 5 STEPS TO START PR ACTIVITY

17.  Do media Relations
 Running Social Media
 Open the Gates and have consumer services
 Blogging
 Being real time

18. DOING
MEDIA RELATONS
 Find right journalists
 Prepare qualified content for them
 Write various Press release (is necessary for SEO)
 Be nice and responsive to them
 DON’T tell lie!

19. SOCIAL MEDIA
1. Create accounts
2. Use influencers indirectly
3. Content marketing
4. Social Media Marketing

20. Open Gates
1. Responding email address
2. Having direct phone
3. Giving authority to the PR officer

21. Content Curation
1. SEO
2. Company face
3. Awarness

22. Being Real Time
1. Be open to serendipity
2. Monitoring keywords and news
3. Tracking journalist and media outlet
4. Tracking twitter

23. DO NEWS JACKING

24. STERATEGIC QUESTIONS
 Dose your startup ready for real time action?
 How do you related to the breaking news?
 Why should the media care?
 Snapp: after Tehran terror attack
 Bamilo: black Friday
 Bamilo: after taxi drivers 'protest

25. POSIBEL ACTION
 Blog the point
 Twitting with established hashtag
 Send real time press release
 Talk about it in speech
 Hold news conference
 Directly contact with journalist who might be interested

26. How you can impress your START-
UP!
 Become a go to guy in your industry
 Comment on regular change in your industry
 React to your competitor announcement
 Mandate communication

27. HOW TO MAKE PR ROAD MAP

28. What is startup objectives?
Who is startup audience?
What is the main message?
Who are your competitors?
What are Value propositions?
What is the tone of the message?
What is your start-up red line?

29. FINDING THE BEST TIME
 Before advertising and marketing narrate your story!
 Don’t send press release just duration of marketing campaign
 After all crises isn’t necessary to explain situation, chose the valuable
one

30. DOING
STARTUP
SOCIAL
RESPONSIBILITY

31. Community Relations
Government Relations
Community can help you to manage crisis
Government can support you in Legislation

32. Integrated Communication
 Responding for any question from media and PEOPLE
 Teaching the answering method to CEO and spoken person
 Chose your tone and voice
 Be integrated in your website, social media & press
 Making your own vocabulary!
 Use your logo every where

33. DON’T FORGET THE TEAM!
 Best ambassadors are your team!
 Train them to know enough about all details for being responsive
 Let them know about the limitation and transparency

35. Start your Communication Road map
RIGHT NOW!