Digital literacy and transformation (DX) in the 4IR era

1. Digital literacy and Transformation (Dx) in the 4IR era
Masterclass SPEAKER:
Dr Rafiuddin Ahmed
MBA (DU), MS (MIB, Uni Melbourne), PhD (LTU, Melbourne, Australia)
Digital Transformation strategist, multipotentialite
and Associate Professor of Marketing
University of Dhaka.
E: rafi.mkt@du.ac.bd
M: +8801760928099
W: www.rafiuddinahmed.me

2. WHAT is Digital Literacy
Digital literacy refers to an
individual's ability to find, evaluate,
and communicate information
through typing and other media on
various digital platforms. It is
evaluated by an individual's
grammar, composition, typing skills
and ability to produce text, images,
audio and designs using technology.

3. WHAT is Digital Transformation
Digital transformation is the
process of using digital
technologies to create new —
or modify existing — business
processes, culture, and
customer experiences to meet
changing business and market
requirements. This reimagining
of business in the digital age is
digital transformation.

4. WHAT is 4IR
The Fourth Industrial
Revolution, 4IR, or Industry
4.0, conceptualizes rapid
change to technology,
industries, and societal
patterns and processes in
the 21st century due to
increasing interconnectivity
and smart automation.

5. Digital Transformation STRATEGY

6. Dx and 4IR
https://www.youtube.com/watch?v=v9rZOa3CUC8&t=7s

7. 4IR and its components

8. Dx in the 4IR era
1.Blockchain
2.Augmented reality (AR)
3.Virtual reality (VR)
4.Cloud computing
5.Big data and data analytics
6.Robots/humanoids/cyborgs
7.Cyber security
8.Artificial intelligence

9. WHAT is BLOCKCHAIN?
https://www.facebook.com/ntvdigital/videos/325389965779129
Interconnected Blocks of
Records
Encrypted and Safe Medium of Electronic
Exchange of Money

10. BENEFITS OF ADOPTING BLOCKCHAIN
TECHNOLOGY
Lower costs
Innovation
Competitive
advantage
Full control over
data and
transactions
High level data
security
Accurate record
keeping
Transparency

11. Areas of Block chain
1. Identity Application Domain: E-KYC, Reputation system, Birth
Registration, Patent Identification
2. Finance Application Domain: Pension, Payments, Stock Markets,
Subsidies
3. Land Application Domain: Mutation, Registration, Verification
4. Expatriates Application Domain: Employments, Welfare,
Remittance
5. Agriculture Application Domain: Procurement, Disintermediation,
Agricultural Insurance, Agricultural Product Provenance
6. Commerce Application Domain: Consumer Protection, VAT, Fraud
Detection of Consumer Products

12. Ares of Block chain
7. Banking/Insurance Application Domain: Inter-bank Settlement, Trade
finance (back to back L/C), Anti-Money Laundering, Digital Currency, Credit
rating, Insurance Policy Authentication
8. Judiciary Application Domain: Securing Digital Evidence
9. Supply Chain Application Domain: Agricultural Supply Chain, Medicine
Supply Chain
10. Document Verification Application Domain: Government Certificate,
Educational Certificate
11. Smart City Application Domain: Smart Infrastructures, Citizen Services
12. Manufacturing Application Domain: Garments, RMG products or
manufacturing goods provenance
13. Infrastructure: Protection of Critical Information Infrastructure

13. Opportunities, Adaptations
and Innovations in AR
Augmented reality (AR) is the
integration of digital information
with the user's environment in
real time.

14. TRENDS IN AR
Trend #1: Leap into the metaverse (AVATARS AND SPATIAL AUDIO),
TAKING DIGITAL ITEMS INTO THE REAL WORLD
Trend #2: Augmented Reality Meets Artificial Intelligence
Trend #3: Mobile Augmented Reality is Evolving
Trend #4: WebAR: Better Accessibility with Compromise
Trend #5: Cross-Platform AR Gains Prominence
Trend #6: AR Glasses, Future or Fiction?
Trend #7: AR in Marketing
Trend #8: Powering Indoor and Outdoor Navigation
Trend #9: Healthcare and Augmented Reality
Trend #10: Augmented Reality Shopping Experiences
Trend #11: Augmented Reality in Manufacturing
Trend #12: Augmented Reality in Automotive Industries

15. Opportunities, Adaptations
and Innovations in AR, VR

16. Opportunities, Adaptations
and Innovations in CC

17. Opportunities, Adaptations
and Innovations in Data
analytics

18. Opportunities, Adaptations
and Innovations in
robots/humanoids

19. Opportunities, Adaptations and Innovations in
robots/humanoids

20. Some sneak peak (Opportunities)
Opportunities, Adaptations and Innovations

21. Some sneak peak (Opportunities)
Opportunities, Adaptations and Innovations

22. Some sneak peak (Opportunities)
Opportunities, Adaptations and Innovations

23. Some sneak peak (Opportunities)
Opportunities, Adaptations and Innovations

24. Some sneak peak
Opportunities, Adaptations and Innovations

25. Opportunities,
Adaptations and
Innovations via
digital marketing,
entrepreneurship

26. Research Tools
supports for data
analytics

27. Opportunities, Adaptations and Innovations

28. THANK YOU!
ANY QUESTION?
28
Dr. Rafiuddin Ahmed
MBA (DU), Masters in MIB (University of Melbourne) and PhD on Entrepreneurship and Innovation
(kidspreneurship and soft skills), LTU, Melbourne, Australia
Associate Professor, Dept. of Marketing
University of Dhaka, Dhaka, Bangladesh.
E: rafi.mkt@du.ac.bd
Web: www.rafiuddinahmed.com
M: +8801760928099 (Whatsapp, Viber)