Pakistan fist Fashion Magazine

1. CENTRALwww.fashioncentral.pk
2013 Vol 10
FASHION
super
model
ofBrazil
PIFD adds flair to
the fashion world
The
designer
Duo

6. CON
Fashion Shows
PIFD
Interview
PFDC Sunsilk Fashion Week 2013
30 Maria B
38 Moon Textiles
Brings forth more & more talent44
14 Sarah Najmi Bilgrami ofYOC’A
16 The designer duo Ayesha-Somaya
Parties & Events
22 Cinnabon Mother’s Day Event
24 Maria Salon & Institute
26 Waseem Noor
28 Samsung Galaxy S4 comes to
Pakistan!
58 Reluctant Fundamentalist Premier
60 Parineeti Launches New Nivea Cream
62 Bharat and Dorris Make up Awards
78 Selena Gomez & Taylor Swift—2013
BillboardMusic Awards
80 JENNIFER LOPEZ Performs at Chime
For Change The Sound Of Change Live
Concert in London
82 ANGELINA JOLIE at World War Z
Premiere in Berlin
86 They captivate
June 2013
TENT
The team at fashioncentral
media groupacts like a happy force and
fired by the
enthusiasm brings out an
awesome
10th magazine
issue.Editors,content
writers,photographers form an
integral part of our friendly
army,bursting with life and an urge to
reach out to millions of literate set of
viewers.

7. N
T

11. This month, a celebrity from Brazil finds a place on the cover and she does look stunning
indeed. Equally radiant is her profile and those who have seldom touched the Brazilian
celebrity scene will find the profile a source of interest and joy. Simultaneously,we hope our
viewers in South America will like the fact that ample space has been allotted to a high profile
artist of their choice.
News from the Pakistani fashion front is loaded with optimism.Pakistan Institute of Fashion
Design(PIFD),a premier fashion design institution continues to move forward at a pace which
needs to be lustily cheered and applauded.The 2013 session has added more designers of
talent and skill to the fashion market and their impact will be felt in the months to come.
Events related images are wholesome this time and include some brilliant ones related to the
Fashion Week organized by Pakistan Fashion Design Council.Shehr Saigol and her team have
again done wonders,with all aspects of the Fashion Week above the excellence level.
Once again,our gratitude to the viewers, for remaining in touch!
Anny
From the editor

14. Sarah Najmi Bilgrami
of YOC’A
The wordYOC’A itself is a definition of our entire
philosophy; expanded as TheYoung Collective
Artists, we challenge ourselves to deliver
contemporary and sophisticated designs that are a
direct result of a cohesive process.We work as a team
steep in varying ideas allowing our products to be a
culmination of multiple inspirations.
The term “couture” is being
presented through our showcased furniture lines or
custom-designed furniture; our approach is to under-
stand the current trends, in both the international and
local markets and work with developing designs.This
allows us to cater to a variety of clientele and thus,
reinforcing our presence as Pakistan’s only home
couture brand.We also take pride in recreating the
whole retail experience.We pay special attention to
details in the showroom and displays, down to our
personal and unique relationship with every individual
client.
14Interview

16. What would be your recommendation for
“what to do first”in decorating a project?
First and foremost, I highly recommend that anyone who
wants an interior designed should seek professional
consultation from interior experts. It is important to feel and
understand which shoe best fits one’s requirements and
aesthetic needs.
At the beginning of a project, we ask our clients to write
down their exact requirements, likes and dislikes. If there
are multiple clients to a project, we encourage separate
lists, and then try to work on coming to some sort of
middle ground.This process encourages and makes for a
successful professional/client relationship.
What tips do you have for decorating a room
for a baby or young child?
The common denominator in all types of interior design is
that it must withstand time.We need to remember that chil-
dren grow older in a short span of time. So we encourage
the balance between simple and mature furniture played
up with colorful elements such as lamps or cushions.
What advice do you have for someone with a
new house to decorate on perhaps a limited
budget?
Always begin with a list of your “dos and don’ts” as it is
the best measure of what you are willing to sacrifice on a
limited budget. I personally suggest choosing one or two
rooms and place a decorative emphasis on them.This
could be the master bedroom, the main living or dining
spaces, or the formal sitting room; that is completely up to
you. Detail them well; enjoy the created spaces, and when
your budget allows it in the future, you can move onto
another room in the house.
Can you comment on what you see in color
trends?
The color of the year 2013 is emerald green and shades of
yellow are the best color to complement it. Grey, as always,
is a fantastic foundation for all color collaborations.
What decorating ideas would you recommend
to a homeowner who wants to rev up the look
of a bedroom or living room for spring?
Nothing stands out more than changing the upholstery;
bring in more neutral colors accented with nature-inspired
hues in the cushions or various accessories. If you have
heavy curtains or shears, replace them with linen shears.
This undeniably will lighten up the entire feel of the space.
For a final touch, bring some life into the room. Indoor
plants bring in great energy to a space and aids well to the
aesthetic of an interior.
What writers, thinkers, or artists do you
admire?The ones who act as inspiration for
your work?
Khalil Gibran’s poetry and
prose has translated itself into
various aspects of my
personal and professional life.
Reflections can be seen in our
work as we too aspire to unify
distinguished ideas, themes
and trends.
How would you characterize your personal
style, including you preferred color scheme?
We move away from creating stark interiors or overtly
modern design. Instead, we blend modern and contem-
porary fashions with subtle nuances of classical design.
We have a penchant for fine fabric and the best quality
of wood; we stay loyal to neutral shades, mixed with dark
wood and sparing belts of bright color.
Please tell us something about your first pro-
ject/client, what challenges did you face then?
From the start, our intention has
always been to bring in a collabo-
ration of international and local
design to Pakistan.
One of the main challenges was having people accept
this idea, especially from such young designers.Initially,
our main handicap was the lack of human resources and
infrastructure. Now, we have completely developed into a
firm with independent factions, our own factory and well-
integrated procedures; all of which are running smoothly
on our principles of solidified teamwork.
We have heard thatYOC’A is planning one of a
kind designer series with leading names in the
industry. Can you please give Fashion Central
a preview of what to expect?
We are currently developing a variety of shows for the fol-
lowing 2013-2014 year.

18. The designer duo
Speak
Ayesha-Somaya
18Interview

19. How would you describe your label Ayesha-Somaya?
Classic chic, elegant and always stylish.
Ayesha-Somaya’s design philosophy is based on
versatility and glamour with a clear focus on
creating outfits to make each woman feel beautiful
in whatever she wears.
What is keeping you busy these days?What projects
are you working on?
We just finished our lawn project for 2013 and are
still getting over the overwhelming response the
collection received. However, Ayesha-Somaya
keeps surprising their fans with something new
and refreshing all the time. Currently we are
working on our web-store along with a Spring/
Summer exhibition in Chicago within the next few
weeks.We also look forward to announcing our
seasonal sale before the summer holidays.
What do you feel is that ex-
tra that your brand offers?
Our label offers a unique
collection which is not
exclusive to a niche
audience only.We take
pride on being widely ac-
cessible and catering to
the fashion needs of all
through our five lines.
Where do you get inspira-
tion for Ayesha-Somaya designs?
Finding inspiration is not always as simple as it
sounds.The fact that we love and enjoy our work
as well as each other’s company usually serves
as our source of inspiration, through which we
generate new ideas for the clothes we design.
There’s nothing like mixing ideas for that unex-
pected style.
How many collections do you have?
We introduce a new collection of designs every
two months for all our five lines.
What is the general price range of the dresses?
Prices start from Rs. 2,500 for our BASICS
Collection, Rs. 7,000 for outfits in our Luxury Pret
Collection, Rs. 20,000 for Semi-Formals,
Rs. 40,000 for suits in our Formals Collection and
from Rs. 1,00,000 for suits in our Ayesha-Somaya
signature Bridal Collection.
What is a normal day for you like?
Our day begins with a very organised routine but
somehow gets increasingly frantic by noon,
especially if it is the Eid or Wedding season.
How do you manage to strike a balance between
professional and personal life?
They are the two sides of the same coin.To
balance them both we have learnt to say no to any
unexpected or unscheduled work or events.
What are your personal signature styles?
We are known for infusing our personality into our
style.We never wear what fails to flatter our body
types, no matter how
amazing an outfit is.
Some advice you would
like to share with the
young, up and coming
designers?
There’s no particular
road to success.Work
hard but don’t forget
to live, realize your
strengths and follow
your own perspective.
It’s good to keep up with
trends but never lose your individuality.
What are your future plans for Ayesha-Somaya?
Inshallah, we want to see Ayesha-Somaya
flagship stores opening nationwide.
Where is Ayesha-Somaya located?
The Ayesha-Somaya Design Studio and Flagship
Store is located at 13-C, 1st Sunset Commercial
Street, Phase 4, DHA, Karachi.The brand is also
stocked at Brands Just Pret stores in Karachi &
Dubai, Melange in Islamabad, Fashion Pakistan
Lounge in Lahore, Concepteurs Lounge in
Peshawar and Labels in Faisalabad.The brand
also stocks at select stores located internationally
in Chicago and Houston.

22. Cinnabon Mother’s Day Event
22Event

24. Maria Salon & Institute
24Event

26. Waseem Noor
26Event

28. Samsung Galaxy S4 comes to
Pakistan!
28Event

30. M
30F&S

31. Maria B

38. Moon T
38F&S

39. Textiles

44. 44PIFD
Pakistan In
PIFD is a premier institute in Pakistan,
imparting design education in a large
variety of areas including Textile Design,
Fashion Design, Fashion Marketing and
Merchandising, Jewellery Design and
Gemological Sciences, Furniture Design
and Manufacture and Leather Accessories
and Footwear.
Fashion

45. Institute of
(PIFD)
n Design

46. The First in the
The Queen Elizabeth-I reigned over England from 1558–1603. She
is considered as powerful and enigmatic Queen of that era.This
era, sandwiched between the Tudor and Stuart period, is known as
the golden age of England’s history. It was a period when artisans
flourished in England and there was a relative peaceful environ-
ment.
Clothing and architectural styles in
Elizabethan times were elaborate; –
ornaments were very strong compris-
ing of geometrical shapes and often
bizarre looking by the
standards of today.Elizabethan styles
include exaggerated shapes, empha-
sis on small waistlines and the use of
snoods.
This thesis comprises of a collection which is inspired by the mon-
arch Queen Elizabeth-I.Two aspects of the Queen’s personality are
focused upon, a strong ruler and a virgin queen.The strong charac-
ter of the Queen is represented through androgyny cut lines with a
blend of fluid and unstructured gowns.
Twenty FirstWajiha Sajjad

47. The other side of
Queen’s personality is
shown by using sheer
and pure silk fabrics.
The attempt is to reflect
both strength as well as
purity and simplicity of
her personality.

48. Minahil Afzal
Polo has always been an inspirational game for me.The
significance of this game lies in the royalty of the players
as well as the audience. It is considered as the game of
men who have hope and determination.This collection
was made taking out the elements of royalty from polo and
blending them with the ethnicity of Gilgit Baltistan’s local
culture.
Shandur Polo Festival
is organized every year
in the northern areas of
Pakistan on the highest
polo ground in the world.
People from all over the
world come to attend this
polo festival, folk music
and cultural festivity. Polo
players use pony horses
to play matches.
This collection exhibits the style of a real polo
player. Silhouettes, embroideries and accessories
depict the local culture.The main focus is to blend
the cultures of Gilgit and Chitral to create a fusion
collection which depicts royalty.
The Gameof Kings

50. The initial inspiration for this thesis was from a Japanese born
photographer KimikYoshida. In her photography she shows en-
trapment of women through veils and jewellery.The references of
veils are taken from her photography.
In this project, the focus is on the veil;
how its usage is perceived differently
in different regions. In Arab countries
women wear veil due to modesty and
protection.While in the western world
it is considered a symbol of entrapment
for women.
The hidden beauty underneath a veil is translated through surface
development by utilizing variety of embroideries. Colours and em-
bellishments are hidden under robe style gowns and are referred
to as the hidden beauty to be revealed.
Sarah Awais
Veils of
the East

51. The objective is to take interesting
references from veils of different Arab tribes
and incorporate them in clothing.The
collection is based on monochromatic tones
taken fromYoshida’s photography.

52. Zargan-Th
This thesis is based on the imaginary character of
an explorer from the Ottoman Empire. I have devel-
oped this character from my childhood memories
as I wanted to explore and collect things but as I
grew up I could not follow my dream to become an
explorer, therefore I wanted to realize this character
in my thesis.
The character named “Zargan” is taken from the
Turkish dictionary, which means a female who has
a very courageous nature who cannot ignore the
call to adventure, knowledge and freedom.
The collection
reflects the
passionate, restless
character of the
explorer.Muslin,
suede and velvet are
key fabrics used to
develop garments
in vintage style
colours derived
from maps.
Tools,
artifacts,
books and
maps that
are part
of exploration
are incorporated as
embellishment
elements.
Hira Rasheed

53. he Explorer
Exaggerated
pockets are one
of the features in
which Zargan- the
explorer can
accommodate
tools and
collected items to
carry any where.
The silhouettes of
the four garments
were derived
from the
original
costumes of
the
Ottoman
Empire.

55. This project explores the work of a young digital artist Kazuhiko Nakamura. His
personal style of work is inspired by the 19th
century machinery and Surrealism.
His ideology is to create a futuristic work of
art that roots itself back to the mechanical
structures. Surrealism is also a major part of
his work as he shows the unconscious mind’s
working. By Mixing up these two components
he has used his imagination to a massive ex-
tent and created a very impressive collection
of digital art.
The collection consists of elements such as flexibility, and objects that are
juxtaposed.The garments denote 19th century machinery structures that are
interconnecting and composing a mechanized structural form.
Mechanical
Wajiha Zehra Zaidi
Mania
The main focus of this thesis is on a
similar philosophy as the artist, which is
basically adding a touch of machinery
through imagination and picking small
elements that define a mechanical form.
It is also attempted to use the moveable
and the mechanized structural forms of
his art and use them in an effective way

58. The
ReluctantFundamentalist
Premiere
58Event

60. ParineetiLaunches New
Nivea Cream
60Event

62. Bharat and
Dorris Make
up Awards
62Event

66. ISABELI
Currently Isabella Fontana stands
out as the super model of Brazil,with
a face and looks and stunning figure
that is eagerly sought out by a variety
of branded advertising campaigns.
With a radiant face adorned by
beautiful blue eyes,Fontana has been
a part of names like Chanel,Escada
Valentino,Victoria’s Secret,Tommy
Hillfighter,Versace and many other
huge brands.
FONTANA

69. Financially the
money seems to be
coming her way in
millions,and she has
managed to find a
place on the Forbes
The World’s 15
Top-Earning
Models list at 11th
place.

71. The talent is inbuilt and right from the time when
she touched the teens line, she has performed
to perfection.When she was barely thirteen, she
made it to the finals of the Elite Model Look and
from thereon she became a much accepted
face,making strides in her modelling career
with every passing moment.And the career also
meant changing migration gears,and she chose
Italy as her first country of transit,where she
felt the career could be pursued with immense
success.
Amongst her successes has been the shoot for
Victoria’s Secret lingerie catalogue.This hap-
pened when she was about sixteen years old
and though the shoot touched many hearts,it
also caused a controversy.Her age became the
target as experts felt that girls younger than
eighteen should not be used for under garments
launches.However this did not affect her com-
mercially.Infact she stood to gain from the con-
troversy and was signed by names like Versace,
Ralph Lauren and Valentino.
Amongst her famous assignment has been
her modeling appearance for Sports Illustrated
Swimsuit Issue. She has also captured a place
on the cover of American magazine Vogue,which
graded her as one of most prominent Model of
the Moment.
Other attainments by
Fontana include
appearance in the
Spring/Summer 2011
campaigns for Escada,
Dolce and Gabbana,
Uniqlo & Ann Taylor
and as a current face
for Victor and Rolf’s
Flowerbomb,she is
doing wonders.
A regular appearance in the Pirelli Calendar is
a big plus for her and the calendars get attention
because they feature models posing as Greek
and Roman gods, photographed by the world
famous Karl Lagerfeld.

74. On the personal front Fontana is a devoted
Catholic and is often seen making the
Sign of the Cross in footages.She has been
through a couple of marriages which did
not last too long.The first one was with
Álvaro Jacomossi and second one with
actor and model Henri Castelli .She has
two sons and loves them both.

78. Selena Gomez &
Taylor Swift—2013
BillboardMusic Awards
78Event

80. Performs at Chime For Change The
Sound Of Change Live Concert in
London
JENNIFER LOPEZ
80Event

82. ANGELINA
JOLIEatWorldWarZ
PremiereinBerlin
82Event

86. EVA LONGORIA
at YWCA Wom
en of Distinct
Awards Gala
Washington
KATHERINE WEBB
at Spike TV’s
Guys Choice
Awards 2013 in
Culver City
JESSICA ALBA at
Spike TV’s Guys
Choice Awards
2013 in Culver
City
86Event

87. DAWN
OLIVIERI at
the House
of Lies
Screening
in Holly-
wood
ALI LARTER
at 12th
Annual
Chrysalis
Butterfly
Ball in Los
Angeles
A
m-
tion
a in