Social media use is growing in Afghanistan, though access remains limited due to low literacy rates, infrastructure issues, and high internet costs. An estimated 10% of Afghans have internet access, with around 2.5 million Facebook users among the urban youth. New media has impacted many industries in Afghanistan including media, business, education, government, banking, health, and society. While social media is becoming integral to urban life, internet use overall is still low at an estimated 10% of the population, though it has grown significantly since access was first obtained in 2002.