Discover the most important trends in Search Engine Optimization for this year. Brought to you by the modern, digital marketing agency FML Marketing, located on Calle Litoral in Estepona, the Marbella area on the Costa del Sol.

1. SEO TRENDS
NATURAL SEARCH TERMS AND SLANG
The use of voice when searching in search engines has increased. In
2016 we noticed this trend already, Google then indicated that one in
five people with the voice gives searches. ComScore expects this
share to be even higher in 2020, at 50 percent. In addition to the
smartphones and tablets, the smart devices are in-house, such as the
Amazon Echo and Google Home, which are increasingly being
operated by voice. With speech, the searches will not only become
longer but also different.
VISUAL SEARCH IN GOOGLE
Visual search is developing better and faster. Previously,
Google could only understand images by looking at the
textual information that was added by, for example, the
webmaster. Consider, for example, the filename, alt-tag
and the title attribute. With the internet becoming more
and more visual, for search engines like Google and Bing
and social media networks such as Pinterest and
Instagram, it is becoming increasingly important to 'read'
and understand visual content.
USER-FRIENDLINESS CRITICAL
Make sure there are no long loading times. This can be prevented by
not using large images. The server (and thus the hosting) is also
important for the website speed.The information provided on the
website must be interesting and relevant to visitors. There are several
statistics available in Google Analytics that you can use to determine
whether content is valuable or not. Visitor behaviour is an important
indicator for Google to assess whether a website is valuable or not.
Consider, for example, a metric such as bounce rate, that is the
percentage of visitors who left your website without taking any
action and returning to the search results.
MOBILE INCREASINGLY IMPORTANT
Due to the growth of the use of smartphones and tablets,
Google requires the websites to be user-friendly when
viewed on mobile devices. A recent survey by BightEdge
shows that currently 79 percent of all keywords and 47
percent of the keywords in the top-20 are different on a
desktop than on a mobile device. And 57 percent of all
internet traffic comes from mobile devices. Many people
search 'on the road' and in this way find shops and
businesses in the area. Because a large part of the mobile
search is local, local SEO is a must.
SNIPPETS EN QUICKANSWERS
Google has indicated that it no longer wants to be a
search engine, but a personal assistant. Google wants to
show the answer as soon as possible. You see this when
you ask for a translation or want to know the value of a
certain currency in euros. The answer then comes directly
to the top of the website without having to click through
to another website. If you optimize your content so that
Google can see that this is the answer to a question, your
content is also eligible to be in the featured snippet.
2018 FML SEO GUIDE
SOURCE: WWW.FMLMARKETING.COM 2018