This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.

1. Newsjack
Your way into breaking news stories
and generate tons of media coverage

2. What you will learn:
1 A real-time strategy to generate FREE media.
2 A case study that generated tons of FREE media.

4. Journalists are looking
Journalists are looking for what you know
for what you know.

5. “Social media are tools.
Realtime is a mindset.”
- David Meerman Scott

6. 80%
ofinternet Users
start search online
for healthcare information
- Pew Research (2012)

7. Over
50%
of people have learned
about breaking news via
social media rather than
official news sources.
- Mashable (2012)

8. What’s
news
jacking?

9. Become The Go-To Cosmetic Surgeon
Tie to breaking React in
news story news story
real time
Content
Discover

10. Newsjacking is powerful, but only when executed in real time.
Monitor Social

11. Newsjacking can be inexpensive...
Free $39 per month Free

12. Case Studies
1.2m
views

14. Received tons of FREE media coverage

15. Wired Breasts Cover
Sparks Controversy
Top 10 Magazine Covers

17. How to Newsjack
1 2 3
Find News Real-Time Your Take
Strategy

19. Thank You
feed. the agency
Principal + Creative Director
mscott@feedtheagency.com
@Matthewrayscott
Photos Inspiration
Photopin- Creative Commons David Meerman Scott