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The 7 P's of Physician Brand Marketing

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  • Great presentation! I also find DBI's branding checklist for physicians to be particularly useful: http://digitalbrandinginstitute.com/?s=physicians
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The 7 P's of Physician Brand Marketing

  1. 1. The 7 P’s of Physician Brandby Positioning
  2. 2. FEED is a physician brand talent agency that transforms your practice intoa brand with a distinctive philosophy, identity, and way of practicing medicine.
  3. 3. Brand Brand Architect Architect 1 2 3 Intake Assessment Outtake(1-2 sessions) (1 week) (1 hour) 2 weeks
  4. 4. Brandyours freeConsultationaccounts@feedtheagency.com
  5. 5. What do we wantphysiciansto remember afterwards?
  6. 6. 1 You are a brand(Even if you don’t think you are special)
  7. 7. A Brand is a mental tattoo.
  8. 8. A brand answers: Who needsWho are you? to know? How will Why shouldthey find out? they care?
  9. 9. Brand positioning is the articulationof value you create for your patients.
  10. 10. Doctor, are you making money while you sleep?
  11. 11. 2 delusions Top Brand
  12. 12. delusion #1The public will find me.
  13. 13. delusion #2 You’re offering something different & superior to your competitors’ offerings.
  14. 14. 2 You don’t have to be a commodity(Even though you are in a commodity market)
  15. 15. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  16. 16. about we’re hardwired to notice only what’s differentMarty Neumeier
  17. 17. 3brand positioning(is not common sense)
  18. 18. Are best-practices reducing your patients?
  19. 19. The Urge To Copy!
  20. 20. 4motivations to begin your brand positioning
  21. 21. 1 Source: Duke University study, published in Health AffairsSpecialist v s. Generalist $5.2m vs. $2.5m
  22. 22. 2Larger geographical market
  23. 23. 3Fewer competitors
  24. 24. 4Most ideal patients
  25. 25. 7 P’s of Physician brand positioning
  26. 26. Purpose 1
  27. 27. principles 2
  28. 28. positioning 3
  29. 29. practices 4
  30. 30. promotion 5
  31. 31. process 6
  32. 32. place 7
  33. 33. Brandyours freeConsultationaccounts@feedtheagency.com
  34. 34. Want to start a conversation? @Matthewrayscott #MDBrand Mscott@feedtheagency.com www.feedtheagency.com

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