FAO OCCI webinar 06/11/2017

1. Contributing to
the new FAO
homepage
OCCI
06/11/2017

2. Greetings from FAO
Alifa Noor Ardianingrum
Webinar Focal Point
OCCI, FAO
Claudia Nicolai
Platforms and Innovation
Team Leader
OCCI, FAO
Zoie Jones
Communication Officer
OCCM, FAO
Giulia Ruspantini,
Facilitator
OCCI, FAO
Bruno Altobelli
Technical Support
OCCI, FAO

3. Contributing to the
new FAO homepage
Claudia Nicolai
Platforms and Innovation Team Leader
OCCI
06/11/2017

4. Our homepage in numbers
 Current homepage was released in 2014.
 3,300,000 page views on our homepage in
2016: only 8% of the overall traffic on
FAO.org.
 While the traffic on FAO.org has been
steadily growing the traffic on the
homepage has been quite stable in the
last three years.
FAO.org % Growth Homepage
2014 33,005,368 3,560,725
2015 38,223,440 15.8% 3,255,712
2016 46,963,130 22.9% 3,318,286

5. Why a new homepage?
 People are increasingly seeking shorter, graphically appealing content that
can be accessed quickly, efficiently, on-the-go.
 FAO wants to stress its role as a partner and leader in reaching the
Sustainable Development Goals and #zerohunger.

6. Key principles
 The new homepage is a compelling audience-centered digital platform, no
longer just a mirror of the way FAO’s organized internally.
 The design, content, and interaction is aimed at earning the trust of a
modern web visitor.
 Web visitor are provided with a cohesive, uncluttered experience.

7.  Attention to typography, with
bigger easy-to-read fonts.
 Semi Flat Design, minimal with
pondered use of shadows.
 Courageous colors and gradients.
Design principles

8.  The homepage is designed first for
mobile and is optimized for all
devices.
 Uses Neutral Space and Grid
(responsive).

9.  The decision making and selection of
stories lies with the editorial
group (OCC).
 The homepage is updated daily, in all
FAO languages, with content from
across sections of FAO.org or prepared
specifically.
 OCC regularly monitors the
homepage to understand the effect of
content and position on engagement for
different types of material.

10. “
”
Each of us is a unique strand in
the intricate web of life and
here to make a contribution.
Deepak Chopra

11. How can I contribute?
 Actors from around the house are encouraged to submit engaging content
and stories for the new homepage.
 Suggestions for web publishing on the homepage can be submitted to
digital@fao.org.

12. Please access the BETA version
at: http://www.fao.org/home
/beta/en/
Username: betatester
Password: home#beta2017
An online presentation of the
new FAO homepage and focus
on the different sections;
• 9 featured stories,
• SDGs
• and Decentralized Offices
Live demo

14. Thank you!
For more information please
contact
digital@fao.org

15. Content
Zoie Jones
Communication Officer
OCCM
06/11/2017

16. Why stories?
Tell me the facts and I’ll learn.
Tell me the truth and I’ll believe.
But tell me a story and it will live in
my heart forever.
“
”- Native American saying.

17. What makes a good story for the
homepage?
 Quality of the text
 Quality of the photo
 Timeliness
 Language coverage

18. Which types of stories work well?
 First-person narratives
Example http://www.melyssagriffin.com/best-humans-of-new-york/
Example http://bit.ly/2zm2hPr
 Photo stories
Example http://bit.ly/1mCzTKk

19. Which types of stories work well?
 Narrative ‘success story’
Example: http://bit.ly/1u3J78w
 Q&A
 List stories
Example: http://bit.ly/2zq6Acn
The 6 simple changes farmers made to boost their yields in Malawi
5 reasons why… 8 steps to…

20. How do I find a good story?
 Talk to people
What grabs your attention?
 Interview the main people
Use your phone to record it – confirm they’re ok with being recorded.
Focus in on the most compelling parts of the story.
 Collect visual elements
Photos: portraits, landscape, close-ups…
 Consider the best format for your story

21. Things to consider
 Respect for the people we serve. Maintain their dignity.
 Fact-checking & technical clearance
 Photos, photos, photos.
If you need photo support, the Photo Library is specialized in sourcing professional photo coverage and can help
optimize results and investment. Photo-Library@fao.org
 Timing

22. Learn more
 Telling the Zero Hunger Story webinar
https://www.slideshare.net/FAOoftheUN/telling-the-zero-hunger-story-why-and-how
1st part: http://fao.adobeconnect.com/plfhby9ci76j/
2nd part: http://fao.adobeconnect.com/p9s1tr4z3wjh/
 Digital storytelling guide
http://www.fao.org/communications/policy/social-media/telling-the-human-stories-digital-
storytelling/en/

23. Next steps
Contact us with your ideas
digital@fao.org