Business Model Canvas Dosen : Elfrida Viesta Napitupulu Program studi: S2 Manajemen Strategi Kwik Kian Gie School of Business

1. Business Model
Canvas
Moobel Design
Fandi / 0852001007

2. Vision & Mission Statement
“Together, provide the
best quality construction
service in Indonesia”
• Bring best quality for the customer’s
satisfaction.
• Put value in ethical standards,
commitment to the field, and
continuous growth.
• Build company culture of
empowerment and collaboration.
#ConstructYourFuture

3. Today’s Situation & Our Services
• In the process of establishing
a limited company.
• In the process of construction
of physical office.
• 4 on-going projects & 2
possibly deal projects.
• Strengthening marketing &
promotional activities.
• Strengthening in budgeting
& simple bookkeeping.
• Finding sources of funding
for business capital.

4. Business Model Canvas
 Supplier
 Co-partner
 Subcontractor
 Project
Manager
 Developer
 Architect
 Interior
Designer
 Real estate
agent
General contractor
(residential &
commercial)
 Human (construction
worker)
• Physical asset (tools,
transportation, office)
• Intellectual
(certification)
• Financial (cashflow)
 Business/land
owner
 Key person in
the field/
corporate
 Purchasing
division
 Performance
quality
 Cost efficiency
 Knowledge
based
 Business ethics
 After-sales
service
 Timely manner
Personal assistance
(give assistance
during and after sales
service) through
online or offline
 Social media
(Facebook, Instagram,
Website)
 Advertising (media
online & offline)
 Partner channel
(supplier & co-partner)
Cost-driven business structure
Mostly variable cost (worker’s salary, materials)
Fixed cost (transportations, tools, training, entertainment,
communication, benefit in-kind, rental fee)
Remuneration from service provided (lumpsum
or cost + fee) in accordance with quotation
agreed

5. Channels: Social Media

6. Estimasi Perkiraan Modal
Pendirian Perusahaan
dan Kantor Fisik,
80,000,000 , 21%
Kendaraan, 144,000,000
, 38%
Sewa workshop,
35,000,000 , 9%
Peralatan kerja,
80,000,000 , 21%
Biaya pelatihan dan
terkait lainnya,
40,000,000 , 11%

7. Estimasi Laba dan ROI
Estimasi Laba selama 1 Tahun (Worst Scenario)
No. Proyek Harga Kontrak
1 A (on-going) 650.000.000
2 B (on-going) 220.000.000
3 C (on-going) 200.000.000
4 D (on-going) 973.000.000
5 E (potential) 400.000.000
6 F (potential) 700.000.000
Total pendapatan 3.143.000.000
Total biaya 94% 2.954.420.000
Laba bersih 6% 188.580.000
Estimasi ROI (Worst Scenario)
Laba bersih 1 tahun 188.580.000
Perkiraan modal 379.000.000
ROI (laba bersih/total aset modal) 49,76%
Payback Period (PP) 24,12 bulan

8. Competitive Position & Growth Strategies
Market
Follower
Strategies
•Adapter: better service quality & lower cost
Vertical
Integration
•Backward Integration: architecture
service and/or project consultant
•Forward Integration: interior design

9. Conclusion
• Feasible
• Profitable
Feasibility Study
• Adapter
Market Follower Strategy
• Vertical integration (backward & forward
integration)
Growth Strategy
• 9 elements of business model canvas
• Seize opportunities, strengthen strengths,
minimize threats, & fix weaknesses
Challenges

10. Terimakasih