8. Mini
Bootcamp
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ITHB
UX
Research
InterviewGuideline
Introduction & State the Goal of Interview
"Hello (Name of Interviewee),we are from Heal ID (a potential startup),I’m (Interviewer’s Name)
and we want to do a 15 to 45-min interview to validate the problems that we want to solve.
Would you be interested?”
“If you are interested,then we would like you to fill in a short agreement form & biodata form,
don’t worry these data are for validation purposes only and will be kept confidential.”
“Alright let’s begin the interview - I will record this interview for research purposes only -alright
so first off please introduce yourselves.”
2. Tell a Story through the Hypothesis (Our Assumptions)
“So,over the course of our experience to access healthcare services such as retrieving
medication from pharmacy,consulting doctor offline,going to the lab to do lab tests,we have
noticed the inconvenience they have brought to the customers due to the downtime from the
healthcare provider’s side causing a long queuing line for the customers (patients).“
“Even if there is a great pharmacy in town and potentially due to the sudden pandemic hit,we
still witnessed the downtime that causes people to still wait a long time.”
“Do you experience something similar when accessing these healthcare services? Is it
frustrating and a huge waste of time to be sick and accessing these healthcare services?”
3. Exploration of More Detailed/Broader/Other Problem
Explore and keep asking more in-detailed/broader questions that might exist outside of our
hypotheses problem.
"Are there any other problems that you might feel when accessing these healthcare services
aside from queuing / waiting / downtime? We’d love to explore and learn about them
together."
*List the Problems*
4. Top 3 Problems
"Wow that’s quite abundant / plenty,what would you consider to be the top 3 problems in the
healthcare industry when accessing healthcare services?"
*List Top 3 Problems*
InterviewGuideline
5. Final Remarks
"Thank you for your time (Name of Interviewee),if there is a product that can solve these
problems,would you like to use them? If yes why? If no why?”
“Do you have any other remarks / statement / question regarding our products?”
*List The Statements / Remarks / Question*
“Thank you again for your time (Name of Interviewee),have a great day/night/evening.”
9. Mini
Bootcamp
-
ITHB
UX
Research
The Important Slices
Hypotheses Problem through Story
2. Tell a Story through the Hypothesis (Our Assumptions)
“So,over the course of our experience to access healthcare services such as retrieving medication from pharmacy,
consulting doctor offline,going to the lab to do lab tests,we have noticed the inconvenience they have brought to
the customers due to the downtime from the healthcare provider’s side causing a long queuing line for the
customers (patients).“
“Even if there is a great pharmacy in town and potentially due to the sudden pandemic hit,we still witnessed the
downtime that causes people to still wait a long time.”
“Do you experience something similar when accessing these healthcare services? Is it frustrating and a huge waste of
time to be sick and accessing these healthcare services?”
10. Mini
Bootcamp
-
ITHB
UX
Research
Problem Story Hypotheses Goal
Tell a story through problem hypotheses
& try to confirm whether it is true.
Remember, we are trying to confirm &
validate, not interrogate
note : be nice, casual & accomodating
to our user
11. Mini
Bootcamp
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ITHB
UX
Research
“We have noticed that ....”
“We found that ....”
“What is your experience in regards to ....,........... do you
experience this problem? If yes, can you tell me the experience?”
“We still witness that ........”
“Do you experience something similar?”
“Is it also frustrating for you?”
Some Key Words
Hypotheses Problem through Story
12. Mini
Bootcamp
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ITHB
UX
Research
The Important Slices
Exploration of Broader/More Detailed Problem
3. Exploration of More Detailed/Broader/Other Problem
Explore and keep asking more in-detailed/broader questions that might exist outside of our
hypotheses problem.
"Are there any other problems that you might feel when accessing these healthcare services aside from
queuing / waiting / downtime? We’d love to explore and learn about them together."
*List the Problems*
14. Mini
Bootcamp
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ITHB
UX
Research
Some Key Words
“We have noticed that ....”
“We found that ....”
“Are there any other problems you might
encounter other than the one we mentioned?”
“We still witness that ........”
“Do you experience something similar?”
“Is it also frustrating for you?”
15. Mini
Bootcamp
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ITHB
UX
Research
The Important Slices
Top 3 Problems
4. Top 3 Problems
"Wow that’s quite abundant / plenty,what would you consider to be the top 3
problems in the healthcare industry when accessing healthcare services?"
*List Top 3 Problems*
16. Mini
Bootcamp
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ITHB
UX
Research
Top 3 Problems
The goal of asking the top 3 problems is to try to find out the top
priority problems that the users thought to be a frustration for them.
This defines the problems that you want to solve as a Founder when
you have synthesized lots of insight.
17. Mini
Bootcamp
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ITHB
UX
Research
Some Key Words
“In your point of view, which are the top 3 problems that
needs to be solved?”
“Why do you think these are the top problems for you?”
“What are the top problems for you?”
18. Mini
Bootcamp
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ITHB
UX
Research
The Important Slices
Final Remarks
5. Final Remarks
"Thank you for your time (Name of Interviewee),if there is a product that can solve these
problems,would you like to use them? If yes why? If no why?”
“Do you have any other remarks / statement / question regarding our products?”
*List The Statements / Remarks / Question*
“Thank you again for your time (Name of Interviewee),have a great day/night/evening.”
19. Mini
Bootcamp
-
ITHB
UX
Research
Final Remarks Goal
The goal of Final Remarks is to ask & explore the weaknesses of
our products through asking them an opinion of our product.
We would also ask why they want to use our product or why they
say certain opinions on our product and such.
Remember, those quality data are important for us to synthesize
as they are hard to grasp from a Founder’s perspective.
