The Power of Conversations | Steven van Belleghem
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Conversation Manager Steven Van Belleghem gaat verder dan louter communiceren. Veel bedrijven hebben hun eerste stappen in de wereld van de sociale media gezet. Toch slagen ze er nog niet in om hun conversatiepotentieel te optimaliseren. Ze moeten hun bedrijf structureel aanpassen aan de hedendaagse consument. Conversation management is geen marketingverantwoordelijkheid, het is de taak van iedereen in uw bedrijf. Steven Van Belleghem brengt een verhaal over bedrijfscultuur, het herverbinden van medewerkers met klanten en hoe sociale media daarbij kunnen helpen.
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The Power of Conversations | Steven van Belleghem
- 1. The Power of Conversations Steven van Belleghem
- 2. The Power of Conversations @StevenVBE
- 9. It’s not about social media @StevenVBE
- 10. It’s not about technology @StevenVBE
- 15. Yo u h a v e l o a d s o f ………………………………………….………..……………..………………………………………… Unused Conversation Potential ! ………………………………………….………..……………..…………………………………………
- 16. ………..……………………… Open your eyes & ears Start looking for your Unused Conversation Potential. It’s everywhere. ………..………………………
- 17. 1 Are they willing to HUG us? 2 Give hem stuff to talk about 3 Take part in the conversation
- 18. 1 Are they willing to HUG us? 2 Give hem stuff to talk about 3 Take part in the conversation
- 20. ………………………………………….………..……………..………………………………………… B2B? ………………………………………….………..……………..…………………………………………
- 21. ………………………………………….………..……………..………………………………………… Boring to Boring? ………………………………………….………..……………..…………………………………………
- 25. The secret? ………………………………………….………..……………..………………………………………… Extreme Customer Centricity! ………………………………………….………..……………..…………………………………………
- 31. 1 Are they willing to HUG us? 2 Give hem stuff to talk about 3 Take part in the conversation
- 36. Best ever 36M
- 37. Let’s take it one step further…
- 40. 7 350.000.000
- 41. ………………………………………….………..……………..………………………………………… Not: what should WE say. ………………………………………….………..……………..…………………………………………
- 42. ………………………………………….………..……………..………………………………………… What should others say about us? ………………………………………….………..……………..…………………………………………
- 43. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content ………………………………………….………..……………..………………………………………… Content does NOT equal campaign
- 44. ………………………………………….………..……………..………………………………………… Content ………………………………………….………..……………..………………………………………… Specific update, project or campaign
- 51. 1 Are they willing to HUG us? 2 Give hem stuff to talk about 3 Take part in the conversation
- 59. ………………………………………….…. The magic words: Train & facilitate ………………………………………….….
- 63. ………………………………………….………..……………..…………………………………………………… ………………………………………….………..……………..……………………………………………………
- 65. ………………………………………….………..……………..………………………………………… Influence! Not influencers! ………………………………………….………..……………..…………………………………………
- 66. It’s about INFLUENCE, not influencers
- 67. It’s about INFLUENCE, not influencers
- 68. It’s about INFLUENCE, not influencers
- 69. It’s about INFLUENCE, not influencers
- 70. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Customer Experience ………………………………………….………..……………..………………………………………… Service schizophrenia
- 71. ………………………………………….………..……………..………………………………………… Learn to stay human ………………………………………….………..……………..…………………………………………
- 76. ………………………………………….………..……………..………………………………………… Never under estimate the power of conversations ………………………………………….………..……………..…………………………………………
- 77. 1 Are they willing to HUG us? 2 Give hem stuff to talk about 3 Take part in the conversation
- 78. ………………………………………….………..……………..………………………………………… Start now! ………………………………………….………..……………..…………………………………………
- 81. Good luck! Steven@VanBelleghem.biz @StevenVBe Linkedin.com/in/stevenvanbelleghem www.Facebook.com/theconversationmanager