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Steven vanbelleghem @smiz 12032013

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Steven vanbelleghem @smiz 12032013

  1. 1. The Power of Conversations@StevenVBE
  2. 2. Isn’t it amazing?@StevenVBE
  3. 3. It’s not about social media@StevenVBE
  4. 4. It’s not about technology@StevenVBE
  5. 5. It’s about PEOPLE
  6. 6. CONVERSATIONS between people
  7. 7. ………..……………………...Conversationsbuild a reputation.………..……………………...
  8. 8. Yo u h a v e l o a d s o f………………………………………….………..……………..………………………………………… Unused Conversation Potential !………………………………………….………..……………..…………………………………………
  9. 9. ………..………………………Open youreyes & earsStart lookingfor your UnusedConversationPotential.It’s everywhere.………..………………………
  10. 10. 1 Are they willing to HUG us?2 Give hem stuff to talk about3 Take part in the conversation
  11. 11. 1 Are they willing to HUG us?2 Give hem stuff to talk about3 Take part in the conversation
  12. 12. The secret?………………………………………….………..……………..………………………………………… Extreme Customer Centricity!………………………………………….………..……………..…………………………………………
  13. 13. Hey Steven,This is our world.Remember?
  14. 14. ………………………………………….………..……………..………………………………………… Your social media successdepends on your offline behavior………………………………………….………..……………..…………………………………………
  15. 15. 1 Are they willing to HUG us?2 Give hem stuff to talk about3 Take part in the conversation
  16. 16. ………………………………………….………..……………..………………………………………… Not: what should WE say.………………………………………….………..……………..…………………………………………
  17. 17. ………………………………………….………..……………..………………………………………… What should others say about us?………………………………………….………..……………..…………………………………………
  18. 18. Best ever 36M
  19. 19. Let’s take it one step further…
  20. 20. 7  350.000.000
  21. 21. ………………………………………….………..……………..………………………………………… Unused Conversation Potential: Content………………………………………….………..……………..………………………………………… Content does NOT equal campaign
  22. 22. ………………………………………….………..……………..………………………………………… Content………………………………………….………..……………..………………………………………… Specific update, project or campaign
  23. 23. 1 Are they willing to HUG us?2 Give hem stuff to talk about3 Take part in the conversation
  24. 24. cnn.comNovember 7, 2012
  25. 25. cnn.comNovember 7, 2012
  26. 26. ………………………………………….…. The magic words:Train & facilitate………………………………………….….
  27. 27. ………………………………………….………..……………..………………………………………… The secret? Stay human………………………………………….………..……………..…………………………………………
  28. 28. ………………………………………….………..……………..………………………………………… The secret? Everybody has influence………………………………………….………..……………..…………………………………………
  29. 29. It’s about INFLUENCE, not influencers
  30. 30. It’s about INFLUENCE, not influencers
  31. 31. It’s about INFLUENCE, not influencers
  32. 32. It’s about INFLUENCE, not influencers
  33. 33. ………………………………………….………..……………..………………………………………… The secret? Random acts of kindness………………………………………….………..……………..…………………………………………
  34. 34. ………………………………………….………..……………..………………………………………… Never under estimate the power of conversations………………………………………….………..……………..…………………………………………
  35. 35. 1 Are they willing to HUG us?2 Give hem stuff to talk about3 Take part in the conversation
  36. 36. ………………………………………….………..……………..………………………………………… Start now………………………………………….………..……………..…………………………………………
  37. 37. Good luck! Steven@VanBelleghem.biz @StevenVBe Linkedin.com/in/stevenvanbelleghemwww.Facebook.com/theconversationmanager

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