Find out how we’re using behavioral sciences to drive more registrants to engage with your websites. We’ll walk you through the five-step process of the Behavioral Sciences Toolkit and help you build the best version of your event.
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Learner outcomes today:
• Define “behavioral science” and why it is important to understand when building
your housing and registration websites.
• Understand how the Fogg Behavioral Model, EAST, and the “3 B’s” can help guide
your design
• Discover one technique that your can apply to enhance your website to increase
conversions
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Behavioral Science is the
blend of psychology,
social sciences, and
economics.
Noun
a science or branch of learning, as psychology or
sociology, that derives its concepts from
observation of the behavior of living organisms.
Image: J.K. Rofling
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Strategic Insights to Take Your Event to the Next Level
Identify Key Behavior
Remove Barriers
Amplify Benefits
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Strategic Insights to Take Your Event to the Next Level
Want some more
information and research on
behavioral science?
www.peoplescience.maritz.com
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Strategic Insights to Take Your Event to the Next Level
Page
Performance
Report
Website
Launch
User
Feedback
Widget
Website
Design
Review
A/B
Testing
1
2
Inspectlet
Monitoring
Tool
5
4
3
Behavioral Science Toolkit
Build Launch
Feedback Pivot?
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Strategic Insights to Take Your Event to the Next Level
Page Performance ReportUser Feedback Widget
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Strategic Insights to Take Your Event to the Next Level
Thank you!
If you have more questions and are an Experient client, please contact
your Account Director.
Otherwise, please email Jamie Murdock at
Jamie.Murdock@experient-inc.com
Look for an email from us and be sure to respond!
Editor's Notes
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.
So, let’s use registration for a conference for example.
I receive a great email and I am motivated to attend a convention and head to an organization’s website. I find the link for the registration easily, however there are too many barriers or it takes too long (do not have the ability)….result-I do not register!
I receive an email (prompt) and I easily find the website to register (ability), but there just is not enough of a compelling reason (no motivation)….result….I do not register
I am highly engaged in my industry (motivated) and I have the ability to attend a conference, but there is nothing that prompts me to register.
Experient’s methodology applied to all that we do
Key touch points of a guest journey
Experient strives to use data for every decision
Interject with question before moving on
Jump to live site
Tell the story
Story
Story
Follow up information and a pair of Bombas socks! Email Jamie Murdock
Experient’s methodology applied to all that we do
Key touch points of a guest journey
Experient strives to use data for every decision
Interject with question before moving on
