Psit is a carpooling service that allows users to share the costs of trips by car. This saves users money and time. The service can be accessed through a website or smartphone app. It connects drivers with empty seats to passengers traveling on the same route. Users can see vehicle and driver details, route info, and costs before arranging to share a ride. The goal is to offer affordable, green transportation alternatives while also promoting socialization among users.

1. PSIT
An idea by Maria Kalogeropoulou, Alexandra Koroxenidi, Christos Ntampakakis, Evi Stoubou
Course: Cultural Management- City Branding
Prof.: Betty Tsakarestou
Personalized Spontaneous Instant Teamwork

2. ecological
Psit is a service that offers the users the possibility to share the costs of a route by car
and therefore save money and time. This service is available on the internet (official
website) and on smart phones (application).
WHAT IS PSIT ?
PSIT is car-sharing!
save money socialize

3. The importance of city branding
Cities face new challenges. Self-reinvention.
Be-Berlin
The case of Athens
Unexploited opportunities. Multiple stimuli.
Why and how
Paradigms

4. The problem
broad problems, specific problems
one reflects the other
Lack of: clear identity, community spirit, sense of
belonging, teamwork, collaboration, networking

5. The method: Citizen Canvas

6. Our proposal
Competitors
UberX Carpooling.gr
Psit is the Greek slang word in order to
call a person or a pet. The reason for
choosing this name for the application is
because it is simple, catchy and easy to
remember. Psit is a service that offers
the users the possibility to share the
costs of a route by car and therefore save
money and time. This service is available
on the internet (official website) and on
smart phones (application).

7. Alternative transportation: fast, smart, effective, inexpensive,
environmentally-friendly, social, interesting, creative, collective.
The larger picture: networking, clustering, self-confidence,
mutual respect, feeling part of a whole, making the best of
everyday habits. Changing the way of thinking and acting.
Long term goals: Growth, sustainability, citizen-driven
initiatives. Platforms and networks. Environmentally-sensitive
initiatives.
Take your life in your hands. Working with others is more
effective, more pleasant, more creative. It is the spirit of the city,
it is what brings past and present together, traditional values and
contemporary ideas.

8. Our goal
Microscopic, macroscopic. Solutions to
everyday problems lead to solutions of larger
problem. Starting off small, growing large.
Our focus
The specific, “small-scale” problem:
Transportation
Traffic congestion, lack of security, time-
consuming. Pollution.

9. Weaknesses
UberX: Cash not allowed, undermined
by taxi drivers
Carpooling: Weak promotional
strategy, insufficient data of users, no
user rating, no motivation, no
application
Opportunities
Psit: inspires confidence, more personalized,
strong promotional strategy, reward
programme, ecological dimension, need for
socialization, synergies
Threads
Psit: lack of legal framework, alien to tech-
unfriendly users, criticised by unsatisfied
users
Strengths
UberX: legally sound, environmentally
friendly, established and prestigious
collaborations
Carpooling: ecologically sensitive,
pioneers in Greece, has gained
followers

10. Strategy of service promotion
1. Build site (handful, simple)
2. Build application (free downloading)
3. Share the content by Using Twitter, Facebook, Google+ and LinkedIn accounts.
4. Create a creative and funny video which tells the story of our service. Target: be viral.
5. Get press. Contact the journalist to promote our app
6. Pitch to app review websites.
7. Contact bloggers who would care (ecologism, transportation etc.)
8. Create the hash tag #psit for social media use
9. Keep our social media accounts alive with posts, photos, news, advertises, offers.
10. Be obsessive about resolving negative reviews.( personal contact for resolving problems)
11. Win-win relationship with our stakeholders (sponsors, users, journalists). Sponsors (gas stations, garages,
private parking lots, spare parts stores) have their own advertising banner on our site and app. Label
Banners with our logo at associated stores. Special prices and offers for our users at sponsors’ stores.

11. Basic menu 3 main buttons
Routes
and
vehicles
Routes to
green
locations
Users
forum
Easy to use and functional

12. ▪ practical issues
▪ terms of use, rights – obligations
▪ indicative list of routes - indicative charges - protection from economic exploitation
▪ information about convenient routes, vehicle, cost
▪ identity of the driver and the vehicle (plate number, model, year of manufacture, a/c), ratings of
the previous users
▪ variety of information(possibility of listening to music or not, smoking or not, servicing people
with special needs, with infants, with pets, with luggage or not)
choice of the most adequate vehicle
▪ personal and friendly vehicle name or nickname
▪ 5-minute earlier notice of the arrival
▪ list of criteria
Routes
and
vehicles

13. ▪ Indicative routes parks (Akadimia Platonos), forests (Tatoi) or groves
▪ (Suggrou grove, Daphni grove, Philadelphia grove, Tritsi grove)
▪ Motivation for daily excursions especially in the weekends
▪ benefits: equally shared costs, socialization, enjoy nature.
local communities will make profit thanks to the increase of the visitors’ number.
▪ Possibility of new suggestions / routes depending on the season (summer seashore –
winter parks)
Routes to
green
locations

14. ▪ share experiences
▪ remarks for the advantages and disadvantages
▪ information about other innovative ideas,
projects or applications easier life
Users
forum

15. Stakeholders/Partners
Gas stations
Parking lots
Car service stores
Restaurants/cafeterias
Municipalities

16. Interview from:
Xenia Kounalaki,
one of the editors at the daily newspaper I Kathimerini
Areti Chalkidi,
lawyer in Eurobank, potential driver/vehicle owner
Dimitris Syrogiannidis,
finance and bank administration analyst, potential vehicle owner

17. Hey! Psit!
Thank you for your attention.