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Avondale
- 1. The Avondale Multicultural Center A Proposal of a Vacant Lot Solution Bridget Carlson, Chantal Alatorre, Channie Phantharath, & Ben Arriaga CRD156, Final Assessment, Comprehensive Powerpoint ,
- 2. Introduction to the Avondale Neighborhood Sacramento, CA Census tracts 32.03 & 32.04 The Avondale Neighborhood is made up of two census tracts, which are bordered by the following streets: To the North, Fruitridge Road. To the East, Power Inn Road. To the South, 47th Ave/Elder Creek Road. To the West, 65th Street Expressway Below: Avondale census tracts from On The Map Below: Avondale from Google Maps View
- 3. Vacant Lot Issue in Avondale Many vacant lots showing the low socioeconomics of the area and the lack of care for the upkeep of the community. This proposal will concentrate on providing a solution for one of these lots. The picture on the left demonstrates the abundance of vacant lots in this area. The brown areas on the map are vacant lots. The star on the map represents the location of the vacant lot which we have chosen for our proposal.
- 4. • This project proposal was based on the following: • Online data collection and analysis using U.S census data of the area • Multiple site visits to Avondale. During these site visits: • Interviews of both workers in the Area and Avondale Residents were collected • Observations of the area were recorded. • Picture evidence was recorded of Avondale Data Collection Methods
- 5. Project Overview: Avondale Multicultural Center
- 6. • Two Stories • First Floor: Grocery Store/Hot Foods Counters • Second Floor: English Learning Center & Job Assistance • We will partner with Asian Resources Inc., whose Administration building is nearby on Stockton Blvd. Avondale Multicultural Center Concept
- 7. FIRST FLOOR: GROCERIES & “HOME-COOKED MEALS” • The First Floor Will Include: • Grocery Component • Fresh & Healthy Grocery Options • Hot Foods Section • Three permanent food counters where “home cooked meals” will be sold • The cooks of these meals will be area residents, cooking the meals of their cultures
- 8. COMMUNITY BENEFITS OF THE FIRST FLOOR • Hot Food Counters: • Provide Area Jobs • Starting Point to Start Own Business • Home-Cooked Meals Available to Entire Community • Appreciation of Different Cultures • Groceries: • Health Benefits • Cost Benefits of Traveling to get Food/Groceries • Increased Economy of Avondale
- 9. SECOND FLOOR: JOB & ENGLISH LEARNING CENTER • The Second Floor Will Include: • Staff which are bilingual in English and many of the languages common in Avondale (particularly Asian languages) • ESL Classes • Job Assistance (Help Finding Jobs/Resume/Application Help) • Computer Access The experience/help of Asian Resources, Inc will be instrumental in making this project
- 10. COMMUNITY BENEFITS OF SECOND FLOOR • Increased Bilingualism • Can help people get jobs • Increases Community Connection through common language • Increased Educational Attainment • Better Jobs • With Application & Job assistance, residents can both get higher paying jobs, and jobs which are closer to Avondale (preferable jobs, more convenient) • Friendships/Ties to Neighbors • Through the Multicultural Center, Area Residents can meet/form connections with each other
- 11. LOCATION OF THE MULTICULTURAL CENTER • Reasoning of the Center Location: • Large Vacant Lot • Benefits: Allows for freedom of construction, provides more options for the center to expand • Close to SIM Community Center • Benefits: • Patrons of the SIM Center will also be attracted to the Multicultural Center • Publicity • Day Care Option • Proximity to Vocational School Attached to SIM Center
- 12. Rough Estimates of the Multicultural Center • Total Estimated Cost of the Project: $6 Million • Budget Considerations: Construction Costs, Building/Upkeep/Bills, Employee Salaries, Furniture/Decoration, Office Supplies/Computers/Phones/ Printers, Painting Supplies for Community Mural • There are also crucial resouces which we will rely on, such as the assistance of Asian Reosurces, Inc.
- 13. COMMUNITY MURAL ON CENTER • On one outside wall of the center, community members will create a mural celebrating Avondale • Similar to project completed on Dudley Street
- 14. OBSERVATIONS SUPPORTING OUR PROPOSAL • Many Residents Who We Attempted to Interview did not speak English. • Asian Man, unable to effectively communicate. No Interview • Elderly Couple, Only Spoke Chinese. No Interview. • Vietnamese Family: Father spoke only Vietnamese. His Son, Ngugen, spoke minimal English. Interview Conducted. • Constancio, mainly spoke Spanish. Interview conducted in Spanish. • Pair of Hispanic Women. Only spoke Spanish. Interview Conducted In Spanish. • During an English Speaking Interview, Resident Blue complained of the high percentage of non-english speaking population. • There are significant Language Barriers in the Community
- 15. OBSERVATIONS SUPPORTING OUR PROPOSAL • Resident Blue, Who lives down the street from the SIM Center expressed fondness for some type of convenience store, “a mini-mart” he said. • Youth also living on the same street at the center said: • They had difficulty finding healthy food options • “Nothing but fast food places” in Avondale • Suggested the idea of the grocery store
- 16. DATA WHICH SUPPORTS OUR PROPOSAL WILL BE SHOWN IN THE NEXT SECTION
- 17. General Characteristics of Avondale Which Support Our Proposal
- 18. Racial Demographics Avondale is very diverse racially, with a high percentage of people of Asian descent. This diversity was also observed when visiting Avondale. 52% 19% 14% 8% 3% 2% 2% Race by Total Population Asian alone White alone Some other race alone Black or African American alone American Indian and Alaska Native alone Native Hawaiian and Other Pacific Islander alone Two or more races
- 19. Languages Spoken at Home A large percentage of Avondale residents do not speak English at home. Of those who do not speak English at home, Asian & Pacific Island Languages are the most common. English Only Spanish & Spanish Creole Asian & Pacific Island Languages Other Languages Other Indo-European Languages Language Other than English Languages Spoken at Home
- 20. Educational Attainment The majority of Avondale residents did not receive a college degree, and a significant portion of residents have less than a high school education. 0 200 400 600 800 1000 1200 Less than 9th grade 9th to 12 grade, no diploma High school, GED, or Some college, no degree Associate degree Bachelors degree Graduate or professional degree NumberofIndividuals Education Level Education Attainment male female
- 21. 1109 727 54 289 39 1722 1178 274 270 0 In family households In married couples In male household, no wife In female household, no husband In non-family Public Assistance Given to Avondale Residents Living in household with Supplemental Security Income (SSI), cash public assistance income, or Food Stamps/SNAP Living in household no with Supplemental Security Income (SSI), cash public assistance income, or Food Stamps/SNAP Total Population 2,831 Public Assistance Figures A significant portion of Avondale residents receive public assistance. This may signal that more income/services are needed in the neighborhood, due to the low income status of residents.
- 22. Characteristics of Neighborhood Jobs & Comparison to Jobs Held By Avondale Residents, Including Commuting Patterns
- 23. 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Total Number of Area Jobs and Employed Residents, 2003-2011 EMPLOYED RESIDENTS AREA JOBS AREA JOBS & NUMBER OF EMPLOYED RESIDENTS Far fewer area jobs than there are employed residents. From this, we can conclude that many people are having to commute to work.
- 24. 0 50 100 150 200 250 300 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 NumberofPeopleEmployed Year Employment by Industry for Those Employed in the Area (Total Numbers) Other Services (excluding Public Administration) Retail Trade Accommodation and Food Services Health Care and Social Assistance Educational Services Construction Administration & Support, Waste Management and Remediation Wholesale Trade Real Estate and Rental and Leasing Professional, Scientific, and Technical Services Public Administration Information Finance and Insurance EMPLOYMENT OF WORKERS INSIDE THE NEIGHBORHOOD Although there are few jobs inside the boundaries of the Avondale neighborhood, in 2006 the area experienced a sharp increase in jobs in the “Other Services, excluding Public Administration” Sector. This employment has since seemed to plateau.
- 25. 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Mining ($64,348) Utilities ($89,118) Real Estate and Rental and Leasing ($38,637) Management of Companies and Enterprises ($65,329) Agriculture, Forestry, Fishing and Hunting ($23,706) Arts, Entertainment, and Recreation ($25,849) Information ($60,781) Construction ($52,736) Transportation and Warehousing ($47,151) Finance and Insurance ($66,848) Wholesale Trade ($52,867) Professional, Scientific, and Technical Services ($80,853) Manufacturing ($71,147) Educational Services ($43,890) Administrative & Waste Management Services ($34,754) Public Administration ($65,392) Other Services (except Public Administration) ($28,725) Health Care and Social Assistance ($58,838) Accommodation and Food Services ($15,982) Retail Trade ($29,027) 2011 Proportion of Employment by Industry (Ranked by Average Annual Payroll, Sacramento County) Area Jobs Employed Residents 2011 PROPORTION OF EMPLOYMENT BY INDUSTRY there are very low numbers in the highest paying industries, such as Utilities. The biggest take away point from this is that there are FAR more workers employed in “Other Services” than there are area residents employed in that field, suggesting commuting to the area.
- 26. 33 37 45 108154 277 0 600 2003 2011 Where People in Area Jobs Live Sacramento city, CA All Other Locations Florin CDP, CA Elk Grove city, CA Lemon Hill CDP, CA Arden-Arcade CDP, CA Galt city, CA Vineyard CDP, CA West Sacramento city, CA Parkway CDP, CA North Highlands CDP, CA WHERE PEOPLE IN AREA JOBS LIVE – Hard Numbers The number of people working in area jobs has increased from 2003 to 2011. The three largest groups where people commute from are Sacramento and “All Other Locations.” Florin, CA,
- 27. 6.0% 3.2% 2.5% 4.5% 37.8% 28.1% 38.4% 49.8% 0% 100% 2003 2011 Year Where Employed Area Residents Work (Percentage) All Other Locations Sacramento city, CA San Francisco city, CA Rancho Cordova city, CA Arden-Arcade CDP, CA San Jose city, CA Elk Grove city, CA Florin CDP, CA Stockton city, CA Davis city, CA Roseville city, CA PERCENTAGES OF WHERE EMPLOYED AREA RESIDENTS WORK Many Avondale residents work outside of the City of Sacramento. What types of jobs are they achieving outside of the area? Hopefully the Multicultural Center can provide them with resources to get jobs closer to home
- 28. • For more information on the Avondale Neighborhood, please refer to our google map of the area at: • https://mapsengine.google.com/map/edit?mid=zIzKRA1Xjvok.ktjGQqH ugH2A • This map contains detailed information on the neighborhood, such as the layout, pictures, important structures, parks, vacant lots, and where interviews occurred that helped to construct the proposal for this project. Link to Google Map of Avondale
- 29. CONCLUSION • The Avondale Multicultural Center Project Will: • Provide English Training & Job Assistance • Provide Healthy Grocery Options & Hope Cooked Meal Options • Expected Outcomes: • Increased job attainment/wages • Higher percent of English speakers • Healthier community/Convenience of Healthy Option • Stronger Community Ties/Relationships
- 30. SUPPORT THE AVONDALE MULTICULTURAL CENTER PROPOSAL TODAY! THANK YOU FOR LISTENING
Editor's Notes
- This slide shows the location of the Avondale, for orientation purposes.
- Introduces our proposed project
- The first floor of the center will have two main components: a small grocery store and hot/ready-to-eat food counters. The grocery store will sell fresh produce, dairy, eggs, and other essential items for home-cooked, healthy meals, as well as items such as yogurt and snacks which students at the nearby vocational high school, or patrons of the community center down the street, can eat instead of the fast food options which make up the majority of food in their neighborhood. The hot foods section of the first floor will contain three permanent food counters where people from the community can sell home-cooked ready to eat foods. The center will provide all permits/training that these people need in order to be certified to prepare and serve food at the facility.
- The hot food counters would help residents of Avondale find jobs within their community, and if they were interested in beginning a food business this would give them a low-cost means of developing a business, as they would not have to rent out a whole restaurant or buy a food truck to begin. The food counters will also help families gain quick access to already-cooked, home cooked meals, and could also provide healthy lunches to the students and community center patrons down the street.
- On the second floor of the Multicultural Center, we plan on providing resources for those who do not speak English well, such as English learning classes, and assistance with tax forms, as well as job assistance classes both for all people (including translation of these services for non-English speakers). We plan to partner with Asian Resources, Inc., to help provide these services and design a clear set of workshops/services. Asian Resources, Inc. is a non-profit which organizes services similar to this in the Sacramento area. Their Administrative Building is located close by on Stockton Blvd., but the extent of their services is limited at this location. However, their experience and assistance with the planning of this project will be very valuable.
- The services provided on the second floor of the Multicultural Center will help connect bilingual people with jobs in which they can use their language skills, and will help bring the community together through use of a common language, while continuing to respect the assets that each culture brings to the neighborhood.
- There are many reasons why we chose the location for the Multicultural Center which we did. There are two important factors: the size of the lot, and the proximity to the SIM Community Center. We have chosen a very large vacant lot for the site of the Multicultural Center. This gives the builders of the center more options in how they want the layout of the building to be, and it also does not have to be compact: the center can be very expansive so as to hold many people and serve a large number of people at once. It also means that, particularly, the fresh grocery store component of the project can offer a wider variety of foods. The proximity of the SIM Community Center is important for a number of reasons. We think that by having both resources close together, it will help advertise to people who already go to the SIM Center that the Multicultural Center is open and what services they offer. Additionally, we hope that people who go to activities at the center will be motivated to use the center as a food resource as they leave. For example, a family who attends an activity there could grab a healthy meal option as they leave, instead of picking up a fast food dinner of having a less nutritious meal. The center is also important because it could allow caregivers the opportunity to have child care. If they drop off their child at an activity at the SIM Center, then they could just walk down the street and attend an english language course. This may provide the possibility of some people using the Multicultural center who might not have been unable to otherwise due to childcare restrictions. The location is also important because there is Vocational High School next to the SIM Center. We hope that students will take advantage of these healthy meal options.
- Rough Project Budget: -Construction Costs: $5 Million -Building Upkeep/Utilities/Bills: $30,000 -Employee Salaries (annual approximation): $500,000 (rough estimate, dependent on wages, number of people employed) -Furniture/Interior Decoration: $20,000 -Office Supplies/Computers/Phones/Printers: $8,000 -Painting Supplies for Community Mural: $500 Total Estimated Project Budget: Approximately 6 Million List of Resources Crucial to Our Strategy: -The cooperation of Asian Resources, Inc. -Grocery Store Development/Possible partnership with existing store chain -Permits allowing the sale of hot foods and for the workers within the community to make these items -The attainment of employees in the Multicultural Center english learning office who can speak a variety of different languages in addition to english, especially various asian languages common in Avondale
- The community mural will allow residents to express themselves and show the assets that their community offers. It will serve as a visual image of who they are as a community and what sort of people reside in Avondale, as well as tying people to both the past and future of the community. The mural could make the members of Avondale feel as though they are truly part of a family here. The theme of community also plays in nicely with the theme of the Multicultual Cener.
- Our first interview we attempted to conduct was with an elderly couple who were walking nearby, they stated that they only spoke Chinese. This gave us our first experience and insight of what our census data stated that 71% spoke a language other than English. Another encounter with a resident was the case in which we approached a man in front of his house and attempted to speak with him. He spoke and understood only Vietnamese and very minimal English; he was able to communicate with us that he only spoke Vietnamese and was going to go get someone that would be able to understand and speak English. This was the third person we had encountered with limited English language skills. A younger man, Nguyen, came to the front door and agreed to interview with us.
- During our explorations of Avondale we encountered three high school students willing to be interviewed. One of the students, Dominic, spoke at length of how he and other students, it is likely he thought of youth in general, have to go out of their way to find a grocery store. He stated that around their neighborhood, there is nothing but fast food places: AM/PM, Subway, and McDonalds. He explained he would like to see a grocery store in his neighborhood so he could buy food nearer to his home. Another interview which we conducted was with two-brothers who gave their names as Red and Blue. Blue said there were not many stores in the area. Because we noticed a vacant lot down the street from his home we asked what he would like to see in its place. He expressed fondness for some type of convenience store, “a mini-mart” he said.
- This slide serves as an introduction to the information about the general characteristics of the neighborhood, including race, languages spoken and home, and income. All of these pieces have played a role in our decision to propose a Multicultural Center
- The racial demographics of Avondale are very diverse, which a high percentage of residents who are of Asian descent, followed by white, then “Some other race,” followed by black. We interviewed a wide variety of people in Avondale. The racial demographics play into a deterioration of the sense of community in Avondale, but also show how many cultural assets the community has that should be used. That is one of the reasons that the Multicultural Center is so important: to bring together this diverse group of people.
- This data shows that a large percentage of Avondale residents do not speak English at home. This plays into the fact that there is difficulty communicating between residents, because many of them do not speak the same language. This shows why the Multicultural center is so necessary: to form a common language of the community while still respecting the cultures and celebrating the cultures of these groups.
- The low educational attainment of area residents can be assisted by the job and English assistance programs offered at the Multicultural Center. This assistance can help people get higher paying jobs, even though they may not have very high educational attainment at this point. Furthermore, by increasing english fluency in the community, this could help the children of those families attain higher educational attainment.
- This chart shows that many members of the Avondale community are on public assistance. The installation of the Multicultural Center will increase jobs/income to specific community members, which could pull them out of poverty. Additionally, the english/job assistance provided at the center could also provide a means of getting a higher income for these groups.
- This slide serves as an introduction to the section of our presentation discussing jobs both in the area and those held by area residents, including commuting patterns.
- There are many more employed residents than there are area jobs, suggesting that many Avondale residents have no choice but to leave their area in order to find work. The amount of extra time that it takes to commute to work can have many negative effects which will be discussed in the following slides. This data also poses an interesting question. One should note the employed residents downturn in 2009 (recession) & the area jobs increase in 2006 to 2007. This makes us ask the question: What was installed in the neighborhood during that time? Although we could not find a conclusion to this question, the next slides of this section of the presentation provide some perspective in what was installed in the area during that time.
- In 2006, there was a sharp increase in area jobs, with the installation of more jobs in the “Other Services, excluding public administration” sector. There are a few points which we should think about when considering this area industry. First, we have been unable to locate the exact company/industry installation in Avondale which made this drastic employment industry occur. For this reason, we cannot gather information about the company/employer to judge whether this is an area industry which should be invested in more, or if it is a boom-bust industry which may help area jobs for the time being, but will leave them jobless in a few years. Since we were unable to accurately assess this industry, we did not truly consider it in our project proposal. If we were aware of exactly what the source of the industry was, we may have chosen to play into this. As it is, we are adding area jobs through our proposal, something that the area desperately needs.
- This graph shows that there are very low numbers in the highest paying industries, such as Utilities, both included in area jobs and held by area residents. The biggest take away point from this is that there are FAR more workers employed in “Other Services” than there are area residents employed in that field, suggesting commuting to the area. The main way that this information connects to our proposal, is that as can be seen by the chart, many residents do not hold high paying jobs. Through use of the Multicultural Center, we hope that residents will be able to receive help in both applying for jobs through resume/application help, and that, especially for residents who are bilingual or are becoming bilingual through the services at the Center, that the center can connect these people with jobs. While these jobs may not be the highest paying jobs at first, we hope that this job assistance will allow area residents a boost in getting jobs in which they can advance themselves/their income.
- The number or people working in area jobs has increased from 2003 to 2011, likely due to the sharp increase in the “Other Services” sector which was demonstrated earlier in this section of the PowerPoint presentation. People who work in Avondale in area jobs come from a variety of locations. The number of people working in area jobs has increased from 2003 to 2011. The three largest groups where people commute from have remained the largest three groups, but all have shown increases in the number of people commuting from these areas. Sacramento and “All Other Locations” are the largest and second largest locations where area workers come from, respectively, and they have both shown large increases from 2003 to 2011. For example, Sacramento increased from 154 to 277 people, and “All Other Locations” increased from 45 to 108 workers. While Florin, CA, has remained the third largest place where people with area jobs commute from, these numbers have remained relatively stagnant compared to the other large areas. This graph shows that more people are commuting to the area to work. This graph is interesting for our project proposal, because with more people coming into the area to work, we hope that more people will help feed the economy of Avondale, such as spending money at the Multicultural center market and hot food counters. This could help increase area jobs and help the socioeconomics of residents.
- Employed area residents commute to a wide variety of places for work. “Other” locations, not listed as one of the top 10 cities for work, is the most popular commuting destination. This makes up approximately half of jobs. Sacramento, San Francisco, and Rancho Cordova, are from largest to smallest the next highest destinations. This information shows that the Avondale community is not a feeder of employees into any one city. It would be interesting to find more information on what type of employment these commuters have in each of these cities. Furthermore, some of these cities require a lot of commute time, which takes away both time and money. Community developers should consider this population when making plans. The information provided in this graph is related to our proposal because, as can be seen, many residents are leaving the area, or even the city of Sacramento, to work. Although the Multicultural Center does not provide an extreme number of jobs within the area, it does provide job related resources for residents, who can hopefully use this assistance to gain employment closer to their homes, so that they can spend more time either working or with family (or other activities) and less time/money commuting.
- We are providing the link to the google map of Avondale so that viewers of this presentation/proposal can use it as a resource for understanding the neighborhood of Avondale on a deeper level. All of the information which we have collected through the research for this project cannot be displayed through a powerpoint, but the google map gives a more in depth perspective of our data/interviews/observations.