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Brent	  GrinnaFounder	  &	  CEO@brentgrinna                      April	  2011
I’m	  Brent	  Grinna           Brent	  Grinna,	  Founder	  &	  CEO           Harvard	  MBA           Brown	  University	  ...
1981       1981              April	  2011
30	  Years	  Later                       2011                              April	  2011
Mobile	  is	  the	  Next	  WaveSource:	  Mary	  Meeker,	  Mobile	  Internet	  Report                                      ...
Mobile	  Compu4ng	  Will	  Win	  in	  2011Source:	  Mary	  Meeker,	  Mobile	  Internet	  Report                           ...
Mobile	  Changes	  Everything...          http://www.youtube.com/watch?v=CeVn6_iwtJQ                                      ...
Mobile	  Surpassing	  Desktop	  Soon...Source:	  Mary	  Meeker,	  Mobile	  Internet	  Report                              ...
The	  Way	  Teens	  Communicate...                                        11%	  E-­‐mail	  Friends	                       ...
It’s	  Not	  Just	  Kids                              April	  2011
How	  We	  Share...  iPhone	  4	  is	  #1	  Camera	  in	  Flickr	  Community                                              ...
iPod	  vs.	  iPhone	  vs.	  iPad                                       April	  2011
Android	  Has	  Arrived                            April	  2011
Every	  Part	  of	  Our	  Life                                     April	  2011
Pandora          http://www.youtube.com/watch?v=gTYuiymeKuY                                                       April	  ...
Instagram              Launched	  in	                October	  2010              >	  3mm	  Users            4mm	  Photos/W...
Yelp        27%	  of	  Yelp	           searches	         conducted	  via	          mobile	  app                        Apr...
Blue	  Nile               25%	  of	  Blue	  Nile	                 traffic	  via	  mobile                   $250,000	        ...
LinkedIn           Mobile	  forces	  cleaner	              design	  due	  to	  less	             screen	  “real	  estate” ...
WebMD         On-­‐the-­‐go	  health	          reference	  has	  been	            downloaded	  >	  3	             million	...
WHERE        4	  million	  active	  users	  /	          month	  with	  access	  to	            >120,00	  merchants        ...
EverTrue:	  1st	  Alumni-­‐Specific	  Mobile	  App Brown	  Alumni	  Connect	  live	  for	  iOS	  and	  Android 85%	  of	  a...
What’s	  Next?                  April	  2011
www.evertrue.com @brentgrinna  @ever_true                   February	  2011
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Mobile Alumni Engagement for Independent Schools

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EverTrue presented to the Regional Independent School Communicators at the Wheeler School on Thursday, April 21, 2011.

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Mobile Alumni Engagement for Independent Schools

  1. 1. Brent  GrinnaFounder  &  CEO@brentgrinna April  2011
  2. 2. I’m  Brent  Grinna Brent  Grinna,  Founder  &  CEO Harvard  MBA Brown  University  BA Vice  President  of  Brown  Club  of  Chicago April  2011
  3. 3. 1981 1981 April  2011
  4. 4. 30  Years  Later 2011 April  2011
  5. 5. Mobile  is  the  Next  WaveSource:  Mary  Meeker,  Mobile  Internet  Report April  2011
  6. 6. Mobile  Compu4ng  Will  Win  in  2011Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
  7. 7. Mobile  Changes  Everything... http://www.youtube.com/watch?v=CeVn6_iwtJQ April  2011
  8. 8. Mobile  Surpassing  Desktop  Soon...Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
  9. 9. The  Way  Teens  Communicate... 11%  E-­‐mail  Friends   Daily 54%  Text  Friends  Daily But  general  stats  don’t   always  reflect  YOUR   demographic Source:  Pew  Internet  Research April  2011
  10. 10. It’s  Not  Just  Kids April  2011
  11. 11. How  We  Share... iPhone  4  is  #1  Camera  in  Flickr  Community April  2011
  12. 12. iPod  vs.  iPhone  vs.  iPad April  2011
  13. 13. Android  Has  Arrived April  2011
  14. 14. Every  Part  of  Our  Life April  2011
  15. 15. Pandora http://www.youtube.com/watch?v=gTYuiymeKuY April  2011
  16. 16. Instagram Launched  in   October  2010 >  3mm  Users 4mm  Photos/Week April  2011
  17. 17. Yelp 27%  of  Yelp   searches   conducted  via   mobile  app April  2011
  18. 18. Blue  Nile 25%  of  Blue  Nile   traffic  via  mobile $250,000   engagement  ring   purchased  via  app April  2011
  19. 19. LinkedIn Mobile  forces  cleaner   design  due  to  less   screen  “real  estate” April  2011
  20. 20. WebMD On-­‐the-­‐go  health   reference  has  been   downloaded  >  3   million  times April  2011
  21. 21. WHERE 4  million  active  users  /   month  with  access  to   >120,00  merchants Acquired  by  Ebay  in   April  2011 April  2011
  22. 22. EverTrue:  1st  Alumni-­‐Specific  Mobile  App Brown  Alumni  Connect  live  for  iOS  and  Android 85%  of  alumni  users  updated  e-­‐mail  address High  young  alumni  adoption:  53%  of  users   App  Download  Mix Alumni  Class  Year  Distribution April  2011
  23. 23. What’s  Next? April  2011
  24. 24. www.evertrue.com @brentgrinna @ever_true February  2011

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