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CSUN Mobile Library by Helfer Woodley Altmanfinal

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Presentation given at Internet Librarian 2011 by Elizabeth Altman, Doris Helfer and Mary Woodley

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CSUN Mobile Library by Helfer Woodley Altmanfinal

  1. 1. A Survey of (Smart) Mobile User Trends at the Oviatt Library Elizabeth Altman Doris Helfer Mary S. Woodley Internet Librarian, October 17, 2011
  2. 2. Why (Smart) Mobile? <ul><li>Smartphone market is expanding rapidly </li></ul><ul><li>25% of smartphone owners access Internet resources almost exclusively on their mobile devices </li></ul><ul><li>High usage rate of “non-traditional” features, such as social media, texting, gaming and video recording </li></ul>Internet Librarian 2011
  3. 3. Mobile: Are We There Yet? Internet Librarian 2011 Internet Librarian 2011
  4. 4. Survey Development <ul><li>16 questions / comments </li></ul><ul><ul><li>Type and use of mobile device (5 questions) </li></ul></ul><ul><ul><li>Library Mobile services (2 questions) </li></ul></ul><ul><ul><ul><li>Use of current features </li></ul></ul></ul><ul><ul><ul><li>What features would they like added </li></ul></ul></ul><ul><ul><li>Demographics (5 questions) </li></ul></ul><ul><ul><li>Additional comments (1) </li></ul></ul><ul><li>Optional enry to win $25 gift card </li></ul><ul><li>Survey open 4/28/2011 to 5/31/2011 </li></ul>Internet Librarian 2011
  5. 5. Survey Results: Who participated Internet Librarian 2011 Undergraduates: 84% Graduate Students: 11.5% Faculty Staff: 4.5%
  6. 6. Question 1: “ Please select all types of mobile device you use currently.” Internet Librarian 2011
  7. 7. Question 2: “ If you use (or plan to use) a tablet or dedicated eReader to access Library resources and services, which devices do you use?” Internet Librarian 2011
  8. 8. Question 5: “ What features do you most commonly use on your device?” Internet Librarian 2011
  9. 9. Question 6: Favorite Cell Phone Apps (Analysis) Internet Librarian 2011
  10. 10. Question 7: Favorite Web Sites (Analysis) Internet Librarian 2011
  11. 11. Question 8: “The library provides access to the following activities with your mobile device. Select the ones you have used.” Internet Librarian 2011
  12. 12. Q8, Crosstabbed with 5 Most Used Smartphone Features Internet Librarian 2011
  13. 13. Question 9: Which services would you like the Library to provide through your mobile device? Internet Librarian 2011 Internet Librarian 2011
  14. 14. Q9, Crosstabbed with 5 Most Used Smartphone Features Internet Librarian 2011
  15. 15. What Next? <ul><li>Prioritize development: add features, inform vendors of our findings, investigate potential app </li></ul><ul><li>Watch market trends, especially tablets </li></ul><ul><li>Repeat survey </li></ul>Internet Librarian 2011
  16. 16. Bibliography <ul><li>Smith, Aaron,  Pew Internet and American Life Project: Americans and their Cell Phones, August 15, 2011. ( http://pewinternet.org/Reports/2011/Cell-Phones.aspx ) </li></ul><ul><li>Research and Markets: Global Mobile Phone & Smartphone Market (2010 - 2015) 2011. United States, New York: Business Wire. http://search.proquest.com/docview/853596340?accountid=7285 .   </li></ul>Internet Librarian 2011
  17. 17. Bibliography <ul><li>Savitz, Eric. 2011. &quot;Apple: 50% Of Mobile Phone Sector Operating Profits In Q1.&quot; Forbes.com 4. Business Source Elite , EBSCO host (accessed September 19, 2011). </li></ul><ul><li>Emma Haak . &quot; iDOMINATION.&quot;   Fast Company . Boston: Sep 2011 . , Iss. 158; pg. 136, Proquest (accessed September 26, 2011). </li></ul>Internet Librarian 2011
  18. 18. Bibliography <ul><li>&quot;Survey Says: Smart Phone Users Active But Frustrated.&quot; Seybold Report: Analyzing Publishing Technologies 11, no. 16: 13-15. Business Source Elite , EBSCO host (accessed September 19, 2011). </li></ul><ul><li>Smith, Aaron,   Pew Internet and American Life Project: Smartphone Adoption and Usage , July 11, 2011. </li></ul>Internet Librarian 2011

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