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UR Votes Count


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UR Votes Count

  1. 1. Selena’s Vote Counts…Celebrity spokesperson SelenaGomez kicked off the nationalUR Votes Count tour by castingthe first vote at GlendaleGalleria in Glendale, California.Selena hosted a pressconference and autographsigning with thousands of herfans before they cast their voteon the issues and their choicefor the president of the UnitedStates. 1
  2. 2. Teens Make Their Voice Heard UR Votes Count engaged, educated and entertained teens throughout the country in 2008.During this history-making election year, teens were more interested in politics and issues facing the nation than ever before. It became clear early on that our teen constituents wanted to be heard. And we were excited to hear what they had to say. 2
  3. 3. Teens Declare Their Involvement … At each event, teens proudly displayed their signature declaring their involvement in the election process. Teens were given anopportunity to learn about the issues and thepresidential candidates so they would be in a position to make an informed choice. 3
  4. 4. Teens Want to Be “In The Know”… UR Votes Count provided teens a national forum on topics, such as the environment, healthcare, the Iraq war, social security, national security and education. For issues not presented, a“Speak Up” station was available for teens to convey their own hot topics. 4
  5. 5. “What’s at Stake?” Issue Cards weredistributed at the UR Votes Count mallevents to educate teens on importanttopics being debated on the campaigntrail. The cards featured facts abouteach topic as well as thought-provokingquestions for teens to discuss withparents, teachers and friends. 5
  6. 6. Vote and Be Counted... After educating themselves on the issues and the platforms of each presidential candidate, teens were able to vote atthe “Polling Place” which was designed to simulate authentic voting booths utilizing touch screen PDA’s and privacy screens. As part of the voting process, teens had the opportunity to choose their favorite charity with the winning charity receiving a $15,000 donation. 6
  7. 7. Voting Has Its Privileges… By casting their vote, teenswere automatically registered for valuable sweepstakes prizes including a $10,000 shopping spree and were given an opportunity to register for The Club, GGP’s e-mail loyalty program. All“voters” were able to spin the SoBe prize wheel to receive an instant prize including t-shirts, buttons, tattoos, stickers, cuff-style bracelets, free music downloads and retailer gift cards. SoBe Lifewater and Willy Wonkacandy samples were on hand for teens to enjoy. 7
  8. 8. Breaking News...Media crews were on hand inover 75 markets throughout thecountry to capture the excitementof teen voters in action. 8
  9. 9. UR Votes CountEven Online…The UR Votes Countwebsite,, wasan integral part of theevent strategy. Aninformative andinteractive experiencewas created to provideteens with information onthe presidentialcandidates, importantissues and the electionprocess. The home pagefeatured rotating PSA’s(see below) fromcelebrities such asSelena Gomez, TylerHilton, Marie Digby, TomHiggenson, and Karina aswell as event tourinformation easilyaccessible through aninteractive map (belowright). Rotating Celebrity PSA’s 9
  10. 10. Knowledge isPower…Through apartnership withEnvision, EMI, aleader in experientialeducation, GGP wasable to presentteens with accurateand bi-partisaninformation on theissues and thecandidates so theywere able to makeinformed choices. 10
  11. 11. Every VoteCounts…Once fullyinformed, teenscould cast theirvote online.Weekly fun pollswere also featuredto encourageteens to return andsee how theirviews compared totheir peers. Pollresults were thenused to encouragemedia interest. 11
  12. 12. Hear Me, See Me,Write Me…One of the mostinteractive areas ofurvotescount.comwas the Blog.Updated regularly,site visitorssubmitted theirthoughts andcomments fromtheir opinions onthe war in theMiddle East toSarah Palin’swardrobe. 12
  13. 13. And it Continues…Updated throughout thetour and the election, theUR Votes Count Blogcontinues to reflectviewpoints relevant to thechanging political scene.Live chats promptedinteraction betweenteens. 13
  14. 14. Your Votes Were Counted and Results are In… Results of the national teen election were posted on Emails were sent announcing the final results and encouraging teens to seehow their peers voted on the issues, the candidates and the charities. 14
  15. 15. Attention Bloggers….A targeted list of bloggers who focus on teen issues, politics, andentertainment was created. The custom e-mail was designed to promote the program and sparkinterest in blogging about the event. Bloggers were given a t-shirt if they attended an event.Coverage was received from eight (8) "VIP bloggers". 15