Sheng-Hui Hsu, a Taiwanese designer, presented his work on turning schools into a hub to connect families coming from overseas with local parents.

2. SHENG-HUI HSU
17th December 2015
MADE A DIFFERENCE
by connecting local parents
and families from overseas

3. What does SAFETY mean to people?

4. Trust worthy support
Sense of belonging
Familiarity

5. WHEN do we consider safety most?
WHO worries about safety even more?
&

6. “What is the best for my kid?”
“Life, culture and behaviour are changing.”
HAVING A KID, we start to concern safety
An OVERSEAS FAMILY worries more

7. Local parents
“I don’t meet any new
neighbour or family when they
move in, unless their kids join
my son’s school.”

8. Local parents
Overseas parents
SCHOOL
“I don’t meet any new
neighbour or family when they
move in, unless their kids join
my son’s school.”
“I never knock on my
neighbour’s door. It’s hard to
make the first step and it’s
awkward.”

9. Local familyOverseas family
I’d like to know
who could play
with my kid.
It’s hard to make
the first step.
I can help, if
they ask.
I want to settle
down ASAP.
HOW to help?

10. Forward
Professor/
Course mate/
Friend
Me Helper
I have a new
project and I
need access /
resource.
I’d like to share
my skills or
experience.
Familiar situation?

11. Safe &
Comfortable
Middle family
Local familyOverseas family
I’d like to know
who could play
with my kid.
It’s hard to make
the first step.
I can help, if
they ask.
I want to settle
down ASAP.
Find out what is MISSING

12. HERO

13. A volunteer scheme to help new families by
using schools as a hub
-A HERO map-
Rapid prototype test

14. Design feedback
“I like the HERO idea, so powerful.”
“I can even pay for this service to help my family.”
“It just reminds me of the period I moved in. I asked for
help by word of mouth. This service is much better.”

15. Design Consideration
*Find more opportunities to meet other families.
*Connect with other families easier and more
comfortable.
*Easy to find information about local family
activities.

16. Proposition
How to accelerate a meaningful
connection between overseas and local
families by using schools as a hub that
gathers information about local area to
make new families feel safe and
comfortable?

17. Let schools help you get the best out of your hood.
HERO
volunteer
scheme
Local gathering
activities
support
London family
friendly events
promotion

18. EmilyHERO MUM
HERO & SCHOOD MAP

19. REWARD for HEROs
HEROs spend their time to
help overseas families, we
save HEROs’ time when
they need it with their
families.

20. HERO is a catalyst
seek help
offer to help
HERO
Overseas family
It’s hard to make
the first step.
Knowledgable
Overseas family
with help
I can help and
share my
experience.
I would like to
help.

21. Thank You!
cargocollective.com/ShengHuiHsu

22. school & fa
m
ily
local store & kid’
sclub
London family event &
M
useum
Gov. Education Dept. & UK trade
&
investment
overseas company: Google, Samsung, Or
ange,LG,HermanMiller,etc.
Why gets involved with SCHOOD?
-happy families make happy
employees
-new element for education
ranking
-better environment, more
investments
-right channel to
communicate with
customers
-reinvigorate the local area
-more meaningful parental
interactions

23. Benefit flow
School
-Digitise support
-Engage parents in relevant
decisions about kids’
education
-Form their own community
-Easy to meet each other
-Appreciate the area they live in
Families
Reputation/ brand
IncIncHQHQ
interaction
interaction
interaction
Neighbourhood
local families
new families
HEROschoolSCHOOD
estate
volue up
!
£
volunteer
equipment
social
reputation
1
school
reputation
1
living
quality up
1

24. Benefit flow
IncIncIncInc
local families
new families
local shopsHERO
IncIncHQHQ
SCHOOD
promotion fee
!
£
consume
!
£
vouchers for events
£
exposure
place/deal
events review
-Nice deals for families and
gatherings
Families
Local shop/ club/ community
-A closer channel to families
-Efficient way to target users
-Understand the local
environment & people more
-Build up a family-friendly
brand
Get promotion fee

25. Benefit flow
-HEROs save time when visiting
family-friendly organisations
Families
Family friendly organisation
-An extra donation
-A right channel to promote
-Contribute opinions to other
families to make right choices
IncIncHQHQ
IncIncHQHQ
IncIncIncInc
access info
data
SCHOODmuseum/etc
event info
provider
SCHOOD
charity
donate
!
£
donate
!
£
promotion fee
!
£
fast pass
exposure
exposure vouchers data
vouchers for events
£
events review
local families
new families
HERO
-Great deals for family events
Get promotion fee/ reputation

26. Benefit flow
IncIncIncInc
IncIncHQHQ
IncIncHQHQ
IncIncIncInc
access info
data interaction
interaction
interaction
estate
volue up
Neighbourhood
local families
new families
local shopsHEROschoolSCHOODmuseum/etc
event info
provider
SCHOOD
charity
promotion fee
!
£
!
£
donate
!
£
donate
!
£
promotion fee
!
£
consume
!
£
vouchers for events
£
volunteer
fast pass
exposure
exposure
exposure
place/deal
equipment
social
reputation
1
school
reputation
1
living
quality up
1
vouchers data
events review

27. Service blueprint
-Free equipment provide (digital notice board)
to schools
-SCHOOD service platform
-SCHOOD service platform
-HERO fsat-pass card
-Info collection & notification -Info collection & notification
-Event Review system
-Donation for Top 10 Family friendly organisations
-Comment / feedback system-Approve volunteer to other social media
-Link to other social media
-Info data mining & matching -Info data mining & matching
-Access to donation channels
-Access to other CV relevant media
-Update user data
-Update user data-Collect local family activities info
-Collect London family activities info
-Create SCHOOD website and app accesses
-Partnership / cooperate with equipment provider
-System maitain
-Apply fast-pass to existing service
-Host a big group event with HEROs
-Help other families with kids under 4 years-old
-Help to contact local service
-Renew HERO for next year
-Validate a volunteer activity on CV
-Finish 1 year HERO role-Sign up as a HERO
-A digital HERO badget shown on map
-Get fast-pass card for family friendly
organisations
-Introduce the new family to others in the area
-Help the new family to know people and info
-Host events to gather families in ther area with
local shops’ support
-Save time when a HERO family visits a family-
friendly organisation with fsat-pass card
-Sign up as a user
-Link SCHOOD to your school social
media
-Get free digital vouchers for family
events
-Review family events / kid’s clubs...
-Donate £5 for extra 5% off vouchers 1 yr
-Join & help to host a local family event
-Experience sharing
-Join as a HERO
-Know other new families quickly
-Introduce SCHOOD to friends
-Move out-Find & contact a HERO in your area
-Join the gathering events with your
HERO
-Get info collection from SCHOOD
-Introduced by school email
-Attracted by digital SCHOOD map
-Attracted by selection of family
activities info
-Attracted by the help from HEROs
HERO only
New Family
& general
user
School
Local
community
Local shop /
kid’s club /
family event
provider
-Info provide / promote -Info provide / promote -Provide good deals / places -Provide good deals / places
-Provide a code-Introduce / cooperate with SCHOOD -Provide a place
-Info provide / promote -Provide a place -Provide local service
-Info provide / promote
-Fast-pass service staff training
-Info provide / promote -Info provide / promote
-Donation access
-Info provide / promoteLondon event
info provider
/ Museum or
Gallery PR
AWARE JOIN / ENGAGE USE
CONTINUE /
DEVELOP
RETAIN LEAVEBLUEPRINT
USER
ACTION
ONSTAGE
ACTION
BACKSTAGE
ACTION
SUPPORT
RESOURCE
TOUCHPOINT