digital marketing contemporary issues to be considered

1. Digital Marketing
Masterclass

2. Contents
Contents 2
3
Digital Marketing Masterclass
Syllabus 4
Module 1: Digital Marketing 5
Module 2: Planning, Strategy, and Testing 6
Module 3: Customer Experience and Usability 7
Module 4: Mobile Marketing 8
Our Packages 15
Our Delivery Methods 14
Module 5: Content Strategy 9
Module 6: Social Media 10
Module 7: Email Marketing 11
Module 8: Search Engine Marketing - SEO and PPC Defined 12
Module 9: Integrating Your Marketing Communications for Maximum ROI 13
Contact us 16

3.  Digital marketing refers to different promotional procedures used to
reach customers through digital technologies.
 It uses electronic media such as the web, email, interactive TV, and
wireless media in connection with digital data about customers’
characteristics and behaviours.
 This Digital Marketing Masterclass course provides you with tips and
tricks that will enable the optimisation of their use of Digital Marketing.
 Along with Digital Marketing – Learning on Social Media, SEO, Google
Analytics and Google Adwords will also be beneficial for one to be a
skilled professional.
Digital Marketing
Masterclass

4. This Course is Split into 9 easy-to-understand modules – which will
upgrade your skills and make you a master of Digital Marketing.
Syllabus
Module 1: Digital Marketing
Module 2: Planning, Strategy, and Testing
Module 3: Customer Experience and Usability
Module 4: Mobile Marketing
Module 5: Content Strategy
Module 6: Social Media
Module 7: Email Marketing
Module 8: Search Engine Marketing - SEO and PPC Defined
Module 9: Integrating Your Marketing Communications for Maximum ROI

5. Module 1
Introduction to Digital Marketing
Digital Marketing
E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
08
Impact of Digital Marketing on Business
Types of Digital Marketing

6. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 2
Online Campaign Planning
Planning, Strategy and Testing
Digital Marketing Techniques
Campaign Strategy
Integrated Marketing
Multi-Channel Marketing

7. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 3
Customer Experience (CX) Marketing
● Elements of User Experience
Customer Experience and Usability
Sitemaps and Wireframes
Usability Testing

8. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 4
Introduction to Mobile Marketing
Mobile Marketing
Advantages of Mobile Marketing
Key Challenges in Mobile Marketing
Success Factors in Mobile Marketing
Developing a Customer-Led Mobile Strategy
Assessing the Role of Mobile Sites Vs. Apps
Mobile User Acquisition
Building Loyalty and Customer Retention Through Mobile Channels
Tracking and Analytics
Conversion Rate Optimisation

9. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 5
Why Content is (still) Pivotal?
Content Strategy
Developing Content for Different Customer Segments
Content and SEO: The Power of ‘In-Bound Marketing’
Developing a Content Plan
Examples of Successful Content Strategies

10. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 6
Social Media
Introduction to Social Media
How Social Media Helps Businesses?
Facebook, LinkedIn, YouTube, Twitter
Google+
● Benefits of Google+ in Marketing
Successes and Pitfalls of Social Media

11. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 7
Email Marketing
Why Permission is Everything ?
How to Acquire Names and Email Addresses ?
Testing Email for Continuous Improvement
E-Newsletters and Other Email Formats
Broadcast and Delivery Considerations
Successful Email Marketing: Case Studies

12. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 8
Search Engine Marketing - SEO and PPC
Defined
Introduction to Search Engine Marketing
Why is Search Engine Marketing so Crucial to Online Success?
Search Engine Optimisation
Pay Per Click
Integrating SEO and PPC

13. E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
09
Module 9
Integrating Your Marketing Communications
for Maximum ROI
ROI through Integrated Marketing
● Best Practices for Achieving ROI
● Integrating Online and Offline Activity
● 'Real-World' Integrated Campaigns

14. Our Delivery Methods
POPULAR POPULAR
Join a scheduled class with a live
instructor and other delegates.
Ask questions, share documents,
interact with whiteboards, ask
live questions and communicate
with your trainer and peers.
Access the best pool of trainers,
wherever you are.
Online Instructor-led Online Self-paced
Learn at your own pace. Our
expert trainers are on hand to
help you with anything.
All of our courses come with a
standard 90 days access which
can be upgraded if need be..
Our e-learning platform is
available on all devices.
In-house
Our courses can be adapted to
meet your individual project or
business requirements. In-house
training gives your team a great
opportunity to come together,
bond and discuss, which may be
limited in a standard classroom
setting.
Classroom
Some of our courses are
available in our classrooms. All of
our trainers are highly qualified,
having 10+ years of experience.
We use the highest quality
learning facilities to make sure
your experience is as
comfortable as possible.

15. Our Packages
Below is the package containing multiple courses delivered as Online Instructor-led and Online self-paced
Digital Marketing Package
5 courses
Social Media Masterclass
Included courses
SEO Masterclass
Digital Marketing Masterclass
Google Analytics Masterclass
Google Adwords Masterclass

16. Contact Us
E
x
c
e
l
M
a
s
t
e
r
c
l
a
s
s
18
Europe
+44 1344 203 999
North America
+1 646 687 6780
+1 613 800 4703
Oceania
+61 1 800 150644
+64 800 446148
+49 8005 895337
+44 1344 203 999
+31 80000 227317
+41 800 312616
+32 80077519
Asia
+91 181 5047001
+971 800 0444 3286
+966 8008110368
+65 800 1206314
+852 800 908601