Lily Eve and Jay Cooper are both 17-year olds with interests in alternative music, photography, and creative pursuits. They enjoy bands like DIIV, Beach Fossils, The Wytches, Radiohead, Courtney Barnett, Mac DeMarco, FIDLAR, Mom Jeans, and Crywank. Both prefer shopping at independent and vintage stores. They represent the target audience for a new music video that will feature an alternative style inspired by the genres of their favorite artists.

1. Audience Profiles

2. Lily Eve
Age: 17
Interests: Photography, music, gigs, video games, film
Favourite artists: DIIV, Beach Fossils, The Wytches,
Radiohead, Courtney Barnett, Mac DeMarco
Favourite places to shop: Online, independent stores (e.g.
Pink Pigeon)
Lily is a prime example of whom our audience consists of; she
has alternative music/fashion tastes, as well as creative
interests. Our music video will involve alternative styles, and
takes inspiration from the same genre as many of Lily’s
favourite bands – hence why she would take interest in it.

3. Jay Cooper
Age: 17
Interests: Music, playing guitar, gigs, photography
Favourite artists: FIDLAR, Mom Jeans, Crywank, The Wytches
Favourite places to shop: Vintage shops, independent stores
(e.g. Pink Pigeon)
Jay is a perfect example of whom our audience consists of; he
has an alternative taste in music and takes interest in creative
media, such as photography. Our music video will involve
alternative styles, and takes inspiration from the emo genre –
hence why Jay would take interest in it.