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Holland became Kpop's first openly gay idol with his debut single "Neverland" in January 2018, which featured a same-sex relationship in its music video and lyrics about not being able to express his love due to discrimination. The song gained over 1 million views in its first 24 hours, gaining attention from fans interested in LGBTQ+ representation in Kpop. Holland has since received significant attention and gained many fans for putting his sexuality front and center as a taboo topic in the South Korean entertainment industry.
