3. The economic potential of Brazil, Russia, India
and China is such that they could become the
World’s four most dominant economies by the
year 2050. These countries encompass over
25% of the world’s land mass, 40% of the
world’s population, with a combined GDP (PPP)
of 18.5 trillion dollars. These four countries
are amongst the biggest and fastest growing
emerging markets.
4. THE FOUR FASTEST-
CHINA INDIA
The People’s Republic of China is the world’s second The Indian economy is the tenth largest in the world
largest economy after the United States. It is the world’s by nominal GDP and the fourth largest by purchasing
fastest-growing major economy, with average growth power parity (PPP). Following strong economic reforms
rates of 10% for the past 30 years. China is also the implemented by the post-independence socialist
largest exporter and second largest importer of goods in government, the country’s economic growth progressed at
the world. China became the world’s top manufacturer in a rapid pace.
2011, surpassing the United States.
5. GROWING MARKETS
RUSSIA BRAZIL
Russia is the largest country in the world in terms of The Brazilian economy is the largest amongst the Latin
area (more than 6.6 million square miles) and is one of American nations, and the second largest in the western
the world’s leading producers of oil, gas and coal. Also hemisphere. Brazil is one of the fastest-growing major
produces iron, bauxite and precious metals as gold. Russia economies in the world, and is forecast to become one of
has rich agricultural soil and is a net exporter of grain and the World’s five largest economies in the decades to come.
timber. The nation completely encompasses the north
of Asia and 40% of the European continent. The Russian
economy has undergone massive change since the fall of
the Soviet Empire, transitioning from a centrally planned
economy to a more market-based and globally integrated
economy and has averaged 7% growth since 1998.
6. BEIJING
Beijing is amongst the most developed cities in China, with tertiary
industry accounting for 73% of its GDP. Finance is one of Beijing’s most
important industries. Beijing is increasingly becoming recognized for
its innovative entrepreneurs and high-growth start-ups. This culture
is backed by a large community of both Chinese and foreign venture
capital firms. The Beijing economy is largely comprised of the numerous
large corporations based there, rather than as a centre for Chinese
entrepreneurship.
SHANGHAI
Shanghai is the commercial and financial centre of mainland China. Today
it is one of the most prosperous cities in the world. Its cosmopolitan
character, sophisticated and affluent consumers, and highly educated
and skilled labour force make it highly attractive to overseas investors.
Shanghai has recorded double-digit growth for 15 consecutive years
since 1992 to become the center of finance and trade in the new China.
Shanghai is now aiming to be a global financial hub and international
shipping center in the near future.
HONG KONG
Hong Kong is one of the World’s leading international financial centers. The
Hong Kong Stock Exchange is the seventh largest in the world, and Hong
Kong is the world’s eleventh largest trading entity and re-export center.
7. SIX FASCINATING CITIE BANGALORE
Bangalore is the fastest growing major metropolis in India.
Bangalore is called the Silicon Valley of India because of the
large number of information technology companies located in
the city (contributing 33% of India’s IT exports).
RIO DE JANEIRO
Rio de Janeiro was chosen as the location for the
headquarters of many private, national, multinational, and
state corporations. The service sector dominates the
economy and includes banking (with the second most active
stock market in Brazil; the Bolsa da Valores do Brasil).
Tourism and entertainment are other key sectors of the city’s
economy, and the city is the nation’s top tourist attraction for
both Brazilians and foreigners.
MOSCOW
Moscow is the capital, the most populous city, and the most
populous federal region of Russia. The city is a major political,
economic, cultural, scientific, religious, financial, educational,
and transportation centre for Russia and the continent.
Moscow is the most northern city on Earth with a population
above 10,000,000, the most populous city on the continent of
Europe, and the sixth largest city proper in the world.
8. TWO LEADING ACAD
WHY SUCCESSFUL PEOPLE
CHOOSE ESEUNE MBA
Innovative and globally oriented Real world partnerships
ESEUNE Business School is an open, plural, diverse and After 20 years delivering business management education,
globally oriented academic institution. we have built a strong network across different industries.
ESEUNE’s business education and research covers Our teachers and faculty members are accomplished,
markets in four continents, with over 20 years’ experience internationally renowned executives, leading practitioners in
delivering management training in Europe (Spain), Asia (China), business, who pass on their expertise to students. Visiting
North America (Georgetown University, Washington DC) and lecturers include senior managers from top companies
South America. including consultancy enterprises, who will provide the
Around the world and for over two decades, ESEUNE participant real working experience. The School’s research
continues innovating across all its programs in order to is carried out in collaboration with major organizations and
provide business leaders with the knowledge and skills to clusters. ESEUNE full-time MBA programs include at least 6
operate anywhere in the World. months internship.
Participants from over 30 countries have entrusted their
training to us, which shows ESEUNE is one of Europe’s most Exceptional value for money
innovative and prestigious business schools. You will find a Our gemMBA stands out as exceptional value for money
truly international student body on your MBA. Cosmopolitanism because our network in China allows us to offer students low
and cultural diversity are the foundations of ESEUNE creative living costs and competitive scholarship policies for those
teaching methods. students who successfully fulfill their internship.
As one of Europe’s first graduate business schools running
programs in China, ESEUNE brings together people, cultures International profile
and ideas from around the world to change lives and transform Five continents are represented among the students at
organizations. ESEUNE.
9. EMIC INSTITUTIONS
“Nowadays anyone thinking about running a
company definitely must know about business
in China. ESEUNE and North China
University of Technology (NCUT) are an
World-class and global accreditation excellent option to introduce you to a culture
ESEUNE Business School is a Full Member of CLADEA, the that has and will continue to have a global
importance as years goes by. The people you’ll
Latin American Council of Business Schools (the association
meet, the organizations you will be visiting,
which brings together the top business schools in Europe and and the whole experience at Beijing amazing
Latin America). CLADEA is an association of higher education and undoubtedly: once in a lifetime. And if
you think that language is an issue, you’ll be
institutions dedicated to teaching and research in the area surprised!”
of public and private management. CLADEA reciprocal
Manuel Ernesto Martínez
membership has links with leading academic networks across
(El Salvador), GMBA 2010-2011
the world:
• EFMD, European Foundation for Management
Development (EFMD)
• AACSB International, The Association of Advanced
Collegiate Schools of Business
• VON HUMBOLDT ASSOCIATION The experience in China was simply spectacular. Culture shock
is as rich as the classes themselves. Chinese culture, naturally
• BALAS
collectivist, opens up a whole new perspective in different aspects of
• WACRA, World Association for Case Research and yourpersonal life and opens your mind to countless new businesses.
Development While at Beijing you immediately realize that the world goes at
another speed there. It is almost evident that all poles of growth and
new opportunities are on this side of the globe. Experience in Asia is
ESEUNE Alumni Network absolutely necessary to understand and internalize these changes and
learn to adapt in the best way. One must be there to understand how
The Alumni Network includes MBA graduates. This highly
culture governs China every day and business are no exception. Their
supportive network with executives from over 30 countries organizations, their perspectives, their interests, their weaknesses and
who understand your challenges will help you to identify hidden the opportunities of business become evident being there. ESEUNE-
NCUT has a large campus with all facilities to the student. There are
opportunities and to understand different industries and roles. several dining options, ability to do almost all sports and, especially,
Most of ESEUNE alumni are today’s leaders; over 80% of them the people (students, lecturers and staff) are always willing to lend a
hand when someone needs it.
work as CEOs, or participate at board level and/or senior
committee level. Miguel Gallego (Colombia) GMBA 2010-2011
10. WHY THE NCUT IS THE BEST PLACE
TO STUDY YOUR MBA
NCUT and Beijing: modern campus, historical City My experience studing in China was amazing. I really enjoy everything,
The gemMBA main Campus is located in Beijing (China) since food, the culture, and people to the city. Everything was different; I
have never been in a place that each thing causes me intrigue. Chinese
at North China University of Technology (NCUT). This modern people are very nice, they are very polite and they are always smiling
Campus is situated at the foot of Beijing’s Western Hills, you. The program between ESEUNE and NCUT was very well
organized, and we count on a person from China who helped us in
covering an area of 247,600 square meters with the total floor everything in there. In my personal opinion, if you had the opportunity
space of 170,000 m2, and a sporting space of 38,958 m2. to go there you should do it. It really helps to understand the differences
between cultures and to learn about one of the most important markets
The gemMBA participants have complete and modern
at this time and for the next decades.
academic facilities including on campus accommodation,
meals, library, sports facilities, etc. The Campus is located Tamara Cerioni (Argentina), GMBA 2010-2011
in the Shijingshan District, 15 minutes walking from The
Bajiao Amusement Park Metro Station (5 minutes by bus)
that connects the Campus with the City Center, Tian´anmen,
Forbidden City, Olympic Center, Beijing Zoo, Beijing Libray, center. NCUT has been involved in 24 projects of the Funds of
Hutongs, Shopping Center, etc. National Natural Sciences, Funds of National Social Sciences
The North China University of Technology (NCUT) is a and National high-tech Projects, and over 80 ministerial-
multi-disciplinary institution, Which, taking industrial automation level projects, among which over 100 projects passed the
and modern management as its main fields of study and provincial or ministerial-level technical appraisement. More
instruction, combines engineering and science with liberal arts than 70 projects were awarded the national and ministerial-
in its teaching and research programs. level prizes, and 27 were given the national patent right for
NCUT is comprised of 7 colleges,offering 25 their remarkable achievements. NCUT’s faculty has had 1,150
undergraduate programs,8 experimental centers and 5 academic papers and over 210 monographs published both
research institutes, as well as a computer-managed library with at home and abroad. NCUT advocates a close combination of
a collection of 46,430 books and periodicals, an art gallery, research activities with teaching and the school-run entities’
a remote audio and visual education center and a sports practice.
11. “The experience in China was
outstanding. Being able to both study
the culture in a classroom and then
live it outside in the real world and in
the Chinese historic sites can help you
understand how culture and history
are such an important issues in the
Chinese society. The ESEUNE-NCUT
Campus has the essential facilities that
are a must to enjoy the experience to
the maximum. Sport facilities are one
of the main attractions on-campus
since you get the chance to get in touch
and bond with chinese students
and professors. Students and staff
were very helpful at all times, both in
and out of the classroom. You get the
opportunity to share knowledge about
eastern and western culture”.
Raúl Angulo (Venezuela),
Most students at NCUT University are Chinese. This is really GMBA 2010-2011
important for the gemMBA students to learn the language and
the Chinese way of thinking. You will be submerged into real
Chinese atmosphere. Meantime,Chinese students will ask you to
join them for different activities that take place at the campus, Why study in Beijing?
like playing football, baseball and basketball. Beijing is the culture, art and traditional architecture
central. It has a long history, slower pace of life and beautiful
Living NCUT landscape. If you want to understand the Chinese culture
The Shijingshan District where gemMBA’s main campus better, then you definitely you must choose Beijing. By living
is located is a modern area in the Beijing fourth ring. Near here, you will get involved in Chinese culture in your daily life,
the Campus students can find Malls and restaurants. The achieving a real important foundation; You will be able to better
famous Beijing Shijingshan Amusement Park is a theme park understand Chinese people’s way of thinking and feelings. The
located at 15 minutes walking from Campus. Near the Campus world’s top organizations have achieved their success because
participants can enjoy the Beijing’s Western Hills, The Yunju they know how to manage human resources. Therefore, top
Temple (7th century), the Babaoshan Revolutionary Cemetery organizations are demanding managers that are able to
(Beijing’s main resting place for revolutionary heroes), etc. understand local people in China.
12. DEAN’S
ENRIQUE DE LA RICA DEAN
ESEUNE
On behalf of the faculty, staff, alumni and students of the ESEUNE Business School, I welcome you to the Global Emerging Markets
MBA and invite you to learn about our most innovative and fascinating program.
CEOs today face a complex array of challenges. Only a few years ago, most of the competition came from within the local market.
Today, competitors may be on the other side of the world; the biggest, fastest-growing markets are China, India, Russia and Brazil.
They have attracted the greatest investor attention in recent years and are going to be the drivers of the 21st century economy.
Demand for MBAs in emerging markets has never been stronger. Companies in many emerging economies are looking
for people trained to assist them in taking advantage of the opportunities for growth in the global economy.
Due to these new demands in emerging markets, a change in behavior of international MBA students has inevitably resulted.
A few years ago, an international MBA was a bridge to a new life in the USA or Western Europe. Today, an international MBA is all
about learning international business practices, and creating a global network which can be a powerful career advantage for seeking
to exploit the rapid growth of China, South East Asia, Latin America, and other emerging economies. Multinational corporations
require employees who can adapt to different cultures, customs, social practices, values, economic and political systems, and
management approaches, working with employees from different backgrounds.
For those reasons we designed in collaboration with the North China University of Technology (NCUT) the first global MBA in
the world, specialized in emerging markets with courses in cities as fascinating as Beijing, Hong Kong, Shanghai, Bangalore,
Moscow and Rio de Janeiro.
Our School has maintained a global reputation for academic excellence, innovative leadership, and global education, for over 20 years. We
train exceptional global leaders in a carefully selected learning community, diverse in backgrounds, but sharing an international perspective.
Our MBA Programs are vibrant and diverse, with a thriving international community of staff and students. The gemMBA
10
itself offers a unique combination of business-orientated skills development, innovative teaching on management tools, models
and strategies developed in real work environments. Therefore experience in the main emerging cities of the world,
cosmopolitanism and cultural diversity are guaranteed.
If you want to make a difference in the world, and you believe in the power of emerging markets; if you are highly
inquisitive to know more about other cultures and the world we live in, join us, embark on an exciting and life-changing
experience, and find out for yourself why we are so highly regarded amongst our alumni, worldwide.
Welcome to the gemMBA.
13. WELCOME
XIONG JIAQUAN ASSOCIATE DIRECTOR
Center of International Cooperation and Exchanges
North China University of Technology
Firstly, I would like to warmly welcome you to visit and study at North University of Technology (NCUT) in Beijing, China.
NCUT is a publicly-funded technology university offering graduate and undergraduate programs in science, technology, the arts, business
management, law and economics, as well as foreign languages. Located at the foot of Beijing’s scenic Western Hills, NCUT is one of China’s
leading universities, and has built cooperative relationships with dozens overseas schools in the U.S, Europe, Japan and South Korea, and
so on. It provides higher education to enhance professional practice, to serve the fast economic development of China at large and enable
students to reach their full personal and career potential. And we have long partnership with business and industry leaders to ensure our
program adapt to new technologies and workforce demands.
Beijing is the capital of China with 3000 years history. It is also the center of politics, culture, and international exchange center of
China. It becomes a more and more global city. I believe your study in Beijing will help you know about culture in Beijing and global market
development in China and extend your global vision. Sincerely welcome to NCUT and Beijing, China.
With best regards
11
14. The Global Emerging Markets MBA (gemMBA) brings the
excellence of ESEUNE European Business School and North
China University of Technology (NCUT) to six international
locations in China (Beijing, Shanghai and Hong Kong), Russia
(Moscow), India (Bangalore) and Brazil (Rio de Janeiro).
THE FIRST
The gemMBA is the first MBA business program
designed to develop successful entrepreneurial and
business skills for emerging markets. The gemMBA offers a
GLOBAL
comprehensive view of emerging markets, especially the BRIC
economies (Brazil, Russia, India, China), as they integrate with
the global economy and provide context for understanding the
EMERGING
unique social, political, environmental, and ethical questions
associated with doing business in emerging markets.
The program also covers innovative strategies to enter and
MARKETS
expand operations in emerging markets.
The gemMBA will analyze issues related to the globalization
of emerging markets:
MBA
• What is unique about the business context of emerging
markets?
• What framework should one use to identify unique
opportunities and challenges when operating in emerging
markets?
I believe that everyone that wishes to have a global • What is the impact of globalization on these markets?
education must go to China. There are a lot of things
you can learn throughbooks and media, but in order to • How should businesses from developed markets
thoroughly understand this Country there is no better way approach and exploit opportunities created by the
than to experience it. I loved studying at ESEUNE-NCUT.
globalization of emerging markets?
1 Accommodation on campus was comfortable and the staff
was kind and helpful. Having the opportunity to live inside • What are the lessons from companies operating in these
the campus allows you to experience the life of a Chinese markets?
student, and after having a little interaction with them,
they are happy to help you and make your life easier at • How should businesses in the advanced world deal with
campus as well as in the city. challenges from emerging market multinationals?
Regina Villa (México), GMBA 2010-2011 This Full-time program is an intensive, international, one-year
MBA and consists of 16 courses that are all taught in English.
15. The careful integration of classes, live business cases
The gemMBA
internships and projects allows participants to apply what they
teaching and learning techniques
have learned in the classroom to real business situations.
Through a pioneering new “active learning” approach,
Practice-based learning the gemMBA program not only enables you to tackle
Group-work complex business challenges in emerging markets, but also
Case-studies to lead yourself (andothers) in implementing a sustainable
Small class size, with a maximum lecture class of 35, management system to achieve extraordinary results. By the
and work groups normally composed of 5 participants end of this transformational year, you will be able to manage
International Faculty: professors come from renowned through uncertainty, developing creative solutions to emerging
US, European and Asian business schools business issues and driving innovation through entrepreneurial
Guest speakers: entrepreneurs and senior executives practices: All the skills necessary to be a competitive
from global and local firms in China, Russia, India and Brazil CEO.
Internships: working for chinese and multinational
companies located in China
Students represent different nationalities, and are
encouraged to work in groups, learning how to work with Highly intensive
people from different cultures and businesses, greatly
enriching the entire educational experience.
Well connected,
Participants are young international business professionals Stimulating
forming part of
a strong global
with excellent interpersonal skills, a global mindset, and strong network
leadership potential, who fulfill the requirement of having a
comprehensive understanding of BRIC markets, with special
emphasis on China, its business culture, and its place as an Creative,
International, offering unique 1
economic powerhouse for the 21st century. to develop global opportunities to build
business leaders the capability
The gemMBA includes internships in China. Through
to innovate
our close partnerships and network in China, you will be able Practical,
so you can apply
to enhance your understanding, skills and capabilities while your learning
to real-world
contributing real commercial value to employers and sponsors
situations
interested in the giant economy.
16. Emerging economies like China, Russia, Brazil and India
are going to be the drivers of the 21st century economy.
They represent an enormous opportunity for entrepreneurs,
multinationals, and investors, but also pose a threat to existing
products, jobs, and resources. They have the potential to
redefine the way business is done in many industries.
Many organisations operate in a fully globalised business
environment. To be effective, managers must be able
to critically evaluate the challenges and opportunities of
WHY STUDY
EMERGING MARKETS
globalization, as well as compare and contrast strategic
INDIA
options.
Growing of the employer demand for the MBA degree
Multinational corporations require employees who
43%
can adapt to different cultures, customs, social practices,
values, economic and political systems, and management
approaches, to work with other employees from differing
backgrounds.
RUSSIA
CHINA
Demand for MBAs in emerging markets has never been
1
stronger. Companies in many emerging economies are
22%
19% embracing MBAs as a route to global competitiveness. The
USA
MBA is becoming more and more relevant in emerging
EUROPE
9% markets, where companies are looking to business educated
graduates to assist them in capturing opportunities for growth
3%
in the global economy.
17. PROGRAM
Global Business Management
1 International Economics
2 International Accounting
3 International Finance, Banking
and Business Law
4 Strategy in Emerging Economies The MBA experience in China was very enlightening and rewarding
both from the standpoint of business and staff management. We were
able to grasp how to establish a relationship with the Chinese to obtain
Global Markets Operations positive results in any negotiation. In addition, we learned about the
5 Global Supply Chain Management country’s history, lifestyle and beliefs, which is very important in China,
as professional relations go hand in hand with these issues. It opens
6 Export/Import Management
your mind to new business opportunities. It gives a new approach to the
7 Global Marketing Strategy global trend that businesses are now focusing on China, an economic
8 Strategic Human Resources powerhouse that has taken the reins worldwide. It permits to get a real
insight into Chinese culture. It creates a Paradigm shift in the way of
doing business. Finally, one may obtain the necessary tools to come up
Global Leadership for the New Economy with new business ideas. The ESEUNE-NCUT facilities offer all the
amenities necessary to provide a satisfying stay. We had the opportunity
9 Global Business Negotiation to receive knowledge from multicultural trainers with excellent
10 Innovation and Disruptive Change professional and human qualities. The Staff was very organized,
responsible and professional which made our stay a pleasant experience.
11 Global Action Project (GAP)
The students were very friendly, willing to teach and eager to learn about
everything they needed all with a smile on their face.
Emerging Global Markets
Ibelsy Rondón (Venezuela), GMBA 2010-2011
12 China I: culture, buyer behavior and marketing
13 China II: chine market and import operations
14 China III: chinese language
15 India Market Approaching
Beijing [34 weeks] 1
16 Russia Market Approaching CHINA
40 weeks
[36 weeks]
and/or Brazil Market Approaching
Shanghai [1 week]
Hong Kong [1 week]
INDIA [2 weeks] Bangalore [1 week]
RUSSIA OR BRAZIL [2 weeks] Moscow or Rio de Janeiro [1 week]
18. ADMISSIONS “Both ESEUNE-NCUTs facilities and staff are highly
recommended. The kindness of the people helps you to adapt better
and faster to the change of lifestyle you’ll have for a few weeks. The
facilities are very comfortable. Inside NCUT you’ll be able to relax,
eat, exercise and study”
• At least one language in addition to English
Patricia González (El Salvador), GMBA 2010-2011
• Strong academic ability
• Excellent interpersonal skills
• Solid career progression
• International outlook
• Responsible decision-making
• Demonstrated leadership potential
• Strong values and integrity
• Curiosity
• Desire to learn and contribute
• Adaptability to multicultural environments
Post-study working experience is not required but
recommended. Your application must demonstrate:
To be accepted on the ESEUNE gemMBA program, your
application must demonstrate: Application process
1. Complete the application form online at
• A Bachelor´s degree or equivalent from an accredited http://www.eseune.edu/gemmba.
institution 2. You will be required to send documents (degree,
• Strong command of written and spoken English. All transcripts, proof of English ability, recommendation
applicants who are not native English language speakers letters, resume, essays, etc.) via email. The documents
are required to provide proof of proficiency in English for you provide will allow us to form a preliminary judgment
academic purposes (see www.eseune.edu/gemmba for about your suitability.
1
scores): 3. Personal interview with a member of the admissions
- IELTS test of English committee (allows us to assess your emotional
- Paper-based TOEFL intelligence, integrity, etc.)
- Computer-based TOEFL 4. Your results are compared to an average attained
- Internet-based TOEFL by individuals from a similar professional management
- Cambridge (CAE or CPE) background, and feedback is provided to all candidates.
