Social Media and Politics

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What candidates need to know about social media and politics in 2010.

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Social Media and Politics

  1. 1. Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine
  2. 2. Social Media: Staffing <ul><li>Staffing = Social Media Champion </li></ul><ul><li>Treat staff and volunteers like grownups </li></ul>
  3. 3. Social Media: Fundraising <ul><li>Money Bombs have a sense of urgency </li></ul><ul><li>Geared to lower donors </li></ul>
  4. 4. Social Media: Fundraising
  5. 5. Social Media: Fundraising <ul><li>Make the most of your Thank You’s </li></ul><ul><li>If they donate, ask them to volunteer </li></ul><ul><li>If they volunteer, ask them to donate </li></ul><ul><li>Capture communication info </li></ul>
  6. 6. Social Media: Advertising <ul><li>Eyeballs are eyeballs & these are free </li></ul>
  7. 7. Social Media: Advertising <ul><li>Online ads: </li></ul><ul><ul><li>Cap costs </li></ul></ul><ul><ul><li>Test messages </li></ul></ul><ul><ul><li>Target demographics </li></ul></ul><ul><li>Insert your Facebook Page </li></ul><ul><li>Also, limit by language and/or interests </li></ul>
  8. 8. Social Media: Communication <ul><li>SMSbanking </li></ul><ul><li>Virtual handshakes </li></ul><ul><li>Logistics </li></ul>
  9. 9. Social Media: Field Operations <ul><li>How to volunteer </li></ul><ul><li>Event announcements </li></ul><ul><li>Where to get signs? </li></ul><ul><li>Online avatars and banners </li></ul><ul><li>GOTV </li></ul><ul><li>Ask to: donate, volunteer, be part of online rapid response team. </li></ul>
  10. 10. We want to help, but how?
  11. 11. Does social media matter?
  12. 12. Does social media matter?
  13. 13. Twitter: Free Public Relations
  14. 14. Twitter: Free Public Relations @swiftcurrentllc = 239 followers @NorsU = 4,106 @Scarlett156 = 551 @PatriotinMA = 760 @Evanslynne = 2,465 TOTAL: 8,121 (in 5 min.) #MA2010 followers = ???? @ntsongas= 103 followers @gosox5555= 77 TOTAL: 180 (in 3 days)
  15. 15. Twitter: Advancing Issues <ul><li>Hashtags </li></ul><ul><ul><li>#MA2010 </li></ul></ul><ul><ul><li>#P2 </li></ul></ul><ul><ul><li>#41STvote </li></ul></ul><ul><ul><li>#HCR </li></ul></ul><ul><ul><li>#oilslick </li></ul></ul><ul><ul><li>#electwomen </li></ul></ul><ul><li>Make things “retweetable” </li></ul><ul><li>Reciprocity works </li></ul>
  16. 16. Social media alone is not enough <ul><li>Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 </li></ul><ul><li>Rival Lee Fisher raised approx. $2,300,000 </li></ul>
  17. 17. Social media can’t fix it all … <ul><li>Polls had Fisher at a 20-point win. </li></ul><ul><li>Brunner closed it to a 10-point spread. </li></ul><ul><li>But what were the compelling issues? Cultural barriers? </li></ul>
  18. 18. But social media certainly helps. <ul><li>To win you need: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Name recognition; and a </li></ul></ul><ul><ul><li>Compelling issue </li></ul></ul><ul><li>Social media helps with all three. </li></ul><ul><ul><li>Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two. </li></ul></ul><ul><ul><li>Clark & Golnik = have compelling issues & are using social media well. </li></ul></ul><ul><ul><li>As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media. </li></ul></ul>
  19. 20. Thank You! Twitter: @Downtownwoman or @DKDpolitics Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine

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