The document discusses the history and present of the fashion brand Chloe. It provides background on founder Gaby Aghion and current creative director Clare Waight Keller. The Fall 2014 collection drew inspiration from minimalism of the 1960s with a focus on releasing the female body through elegant silhouettes. Comparisons are made between Chloe and other brands like Celine and Stella McCartney. The prevailing zeitgeist emphasizes environmentalism, simplicity and living responsibly against a backdrop of events like climate change and economic instability. Technology is interwoven in daily life but there is a desire to disconnect as well.

1. Chelsea Naumann, Donia Kerrigan, Stefanie Owen,
Mary Schiavone, Holly Sweezey, Erica Varon

2. The History of...
Gaby Aghion
- Born 1921, Alexandria Egypt
- Founded Chloe in 1952
- “luxury ‘pret-a-porter’ or
ready to wear” brand

3. ...in the Present
Clare Waight Keller

4. Chloe Fall 2014

5. The Inspiration: Minimalism
-Minimalism emerged
in the 1960s; roots in
art and simplicity
-Evolved from
relaxed and sporty to
elegant and chic
-Focus on releasing
the female body
-Subculture, closely
related to feminism

6. Fabric Inspiration
Leathers Wool Chiffons Silks Furs

7. Color Story Inspiration
Color Palette Textures

8. Silhouette Inspiration
Oversized Shift Dresses Long Hemlines Slouchy Fit

9. Céline Comparison
Celine
Chloe
Large Oversized CoatsLong Hemlines
Chloe
Celine

10. Céline Comparison
Neutrals with a Pop of Color Feminine Touches
Chloe
Celine
Chloe
Celine

11. Stella McCartney Comparison
Menswear Inspired Textured Coats
Chloe
Stella McCartney
Chloe
Stella McCartney

12. Stella McCartney Comparison
All Over Plum Comfortably Chic
Chloe
Stella McCartney
Chloe
Stella McCartney

13. The Zeitgeist: Dominating Events
Climate Change
Financial Collapse
Distrust of Economic
Security
Looking to Live More Responsibly

14. The Zeitgeist: Dominating Ideals
A Focus on Environmental and Humanitarian Issues
Living a Cleaner Lifestyle
Focus on Simplicity
Decluttering One’s Life
Prioritizing Needs vs. Wants

15. The Zeitgeist: Dominating Social Groups
Angelina Jolie Rooney Mara Miranda Kerr Emma Watson

16. The Zeitgeist: Dominating Attitude
Social Conformity
Desire To Be Less Ornate
Focus On Blending InCasual, More Easy Going Mindset

17. The Zeitgeist: Dominating Technology
Interwoven In All Aspects of Life
Looking To Detach Ourselves
Desire For Organic Connections & Interactions

18. Conclusion
● Conformity has influence but
people still want uniqueness
● Minimalism with a twist
● Normcore - standing out by
blending in
● Comfort is key
● Classic neutrals with pops
of color

19. Works Cited
Lowrey, Annie. "Do Millennials Stand a Chance in the Real World?" The New York Times. The New York Times, 30 Mar.
2013.
Web. 27 July 2014.
"Minimalist Development: Can There Be Such a Thing? :WAk Vısion."WAk Vsion RSS. N.p., 20 Jan. 2014. Web. 27 July 2014.
Timm, Jane C. "Millennials: We Care More about the Environment."Msnbc.com. NBC News Digital, 22 Mar. 2014. Web. 27
July 2014.
"." . N.p., n.d. Web. 28 July 2014. <http://www.fashiontrendsdaily.com/wp-content/uploads/2012/06/CAPTION-Portrait-of-
Gaby-Aghion-by-Raymond-Aghion.jpg>.
"." . N.p., n.d. Web. 28 July 2014. <http://www.globalblue.com/destinations/france/paris/article262796.
ece/binary/chloe_attitudes_book_launch_gaby_aghion.png>.
"." . N.p., n.d. Web. 28 July 2014. <http://intheseams.com/wordpress/wp-content/uploads/2011/05/Clare-Waight-Keller.jpg>.
"." . N.p., n.d. Web. 28 July 2014. <http://www.runway.
vn/tl_files/news/must_have/2013_CHLOE_CLARE_BAG/003_CHLOE_CLARE_BAG_IN_HAND_OF_DESIGNER_CLA
RE.jpg>.

20. "© Pleasurephoto." Pleasurephoto. N.p., 23 Sept. 2013. Web. 28 July 2014.
<https://pleasurephoto.wordpress.com/category/rudi-gernreich/>.
"Shop F/W 2014." Jil Sander. N.p., n.d. Web. 28 July 2014. <http://www.jilsander.com/>.
"ANDRÉ COURRÈGES." Www.vogue.com. N.p., n.d. Web. 28 July 2014.
<http%3A%2F%2Fwww.vogue.it%2Fen%2Fencyclo%2Fdesigners%2Fc%2Fandre-courreges>.
Calvin Klein Ad c. 1996. Digital image. N.p., n.d. Web. 28 July 2014.