2. BUCKET: Fashion
TREND: You Define You
SUMMARY:
The idea of masculinity and feminine is now blurred where neither goes to only man or woman, but
either way. My article “Fashion Blurs Gender Lines ”, explains how runway luxury brands are making
a statement blurring the lines between genders by making ready-wear that is not only unisex, but
also putting “feminine” aspects on clothing that can be worn on men such as ruffles, florals etc.
Not only are we seeing clothes be unisex where gender does not matter on clothing, but we are
seeing transgender models on runways such as Givenchy to Hood By Air. My other articles “Jaden
Smith Continues to Look Really Dope in Women’s Clothes ” and “Jaden Smith for Louis Vuitton: The
Man in the Skirt”, speaks about Jaden Smith who is a young powerful influence to this generation
who has always worn women’s pieces. He is now the brand ambassador of Louis Vuitton’s Women
Campaign where he is seen to be worn a skirt. My article “What Happens If Fashion Changes to the
See Now/Buy Now Model?”, reveals how Gucci’s creative director Alessandro Michele “echoed out”
gender fluid in fashion, where now other designers such as Vetements will reveal womenswear and
menswear together during the men’s show in 2017.
3. Works Cited
Berlinger, Max. "Jaden Smith Continues to Look Really Dope in Women's Clothes." GQ . N.p., 09
Mar. 2016. Web. 4 May 2016.
Friedman, Vanessa. "Jaden Smith for Louis Vuitton: The New Man in a Skirt." The New York Times .
The New York Times, 06 Jan. 2016. Web. 4 May 2016.
Person, and Christina Binkley. "Fashion Blurs Gender Lines." WSJ. Wall Street Journal, 18 Nov.
2015. Web. 05 May 2016.
Slowey, Anne. "What Happens If Fashion Changes to the See Now/Buy Now Model?" Elle . N.p., 24
May 2016. Web. 25 May 2016.
4. Jaden Smith for Vogue Korea shows him wearing a black skirt, leggings, bright purple nail polish
and a flower in his hair is showing him challenging gender norms. This shows how even in
countries such as Korea the gender fluidity in fashion is becoming a global phenomenon. The way
he is pictured/styled looking masculine and feminine at the same time does not even look out of
place or “not” normal.
5. BUCKET: Fashion
TREND: Playing Nice
SUMMARY:
It is shown in the article “Why Millennial Women Crave Authenticity” that millennial women are now
being more conscious with what they purchase including clothing. Brands are now expected to
reflect their values and social responsibility with their target market. “35 Fair Trade and Ethical
Clothing Brands That Are Betting Against Fast Fashion” lists brands that are lining up their social
consciousness with their responsibilities such as transparency, responsible practices, donated
proceeds, etc. “This Brand Is So Sure You'll Love These Leggings, It's Giving Them Out For Free”
reveals a new brand Girlfriend Collective that sells leggings that are not only made eco-friendly but
as well with socially responsible practices. They’re practically free where you only pay for shipping.
These brands in two of the articles are trending due to not only their social responsibility but
because it is clothes that women would actually would be seen wearing. Lastly, “Meet the Woman
Behind Cool Ethical Label Reformation“ speaks on a very successful e-commerce brand that is chic
yet eco-friendly that is seen worn by celebrities.
6. Works Cited
"35 Fair Trade and Ethical Clothing Brands That Are Betting Against Fast Fashion." RSS. The Good
Trade, n.d. Web. 4 May 2016.
Carnoy, Juliet. "Why Millennial Women Crave Authenticity | Fox News." Fox News. FOX News
Network, 05 May 2016. Web. 22 May 2016.
Colon, Ana. "This Brand Is So Sure You'll Love These Leggings, It's Giving Them Out For Free."
Refinery29. N.p., 20 May 2016. Web. 23 May 2016.
Holt, Emily. "Meet the Woman Behind Cool Ethical Label Reformation." Vogue. N.p., 04 Nov. 2015.
Web. 23 May 2016.
7. This image is the Transparency that Everlane shows even with the reasoning of its pricing. This
shows how they want their consumer to trust and know why they’re paying the price for the
clothing.
8. BUCKET: BEAUTY
TREND: CONSIDERING VALUE
SUMMARY:
With beauty new values and considerations before investing in products are being thought of when
it comes to purchasing whether it means saving money, quality, customization, etc. “How
Millennials Are Changing The Way Companies Build Brands“ shows how millennials are now paying
more attention and their values, as well as even authenticity. Another article I came across
concerning about the Kylie Lip Kits speaks about how all over social media the brand has been
compared to another brand ColourPop cosmetics. The brands have been compared similar in
formulas, but the difference in price is what people are raving about because the value in formula
and price is what people want to consider before purchasing. My last article from the New York
Times is another example of how women are considering value in beauty products that can last
while they exercise.
9. This image is one of the many images online with the Kylie Lip vs ColourPop cosmetics where
people are bringing to the light to consider the value in what you’re exactly looking for in the
product.
10. BUCKET: BEAUTY
TREND: NEW STANDARD
SUMMARY:
In the Beauty Industry New Standards are being held by millennials who do not seem to trust
glossy beauty ads, but rather trust through social media that shows results. The simplicity, and
immediate fast results are being demanded. This is talked about in both articles I found from WWD
(“Millennials Disrupt Beauty Industry’s Antiwrinkle Agenda”, and the Wall Street Journal (“Millennials
Change the Complexion of the Beauty Business; Younger beauty consumers favor products that offer
more immediate results”). My last article “Meet the New Cool-Girl Makeup Line Selling Out Like
Crazy“, speaks on the success of a new makeup brand Milk that is targeted for those who seek
low-maintenance (simple) and made with natural ingredients. Its success is even due to celebrities
seen wearing it, and has quickly sold out.
11. This is the Milk Makeup advertisement that gives off a no flash ad, but simple and straight to the
point. Simple packaging, and the earthy nature background that is made with natural ingredients.
12. Works Cited
Collins, Allison. "Millennials Disrupt Beauty Industry’s Antiwrinkle Agenda." WWD. N.p., 27 Apr.
2016. Web. 26 May 2016.
Maloney, Maggie. "Meet the New Cool-Girl Makeup Line Selling Out Like Crazy." Marie Claire. N.p.,
06 May 2016. Web. 26 May 2016.
Terlep, S. (2016, May 03). Millennials change the complexion of the beauty business; younger
beauty consumers favor products that offer more immediate results. Wall Street Journal (Online)
Retrieved from http://search.proquest.com/docview/1786294275?accountid=42534
13. BUCKET: MUSIC
TREND: PLAYING NICE
When it comes to being socially conscious and representing social responsibility in the music
industry artists are doing this by not only in the organizations they take part in. But also by their
music and the music videos to give off their messages they are trying to spread. Artists such as
Beyonce, and Kendrick Lamar both represent in their music the social injustices in the black
community, and trying to bring to the light these issues. Each of my articles speak on the amount
of success these artists are able to give off these strong messages for the public to interpret.
“Beyoncé's superpower: Keeping us guessing as she takes charge of her narrative“ explains
Beyonce’s recent Lemonade album/movie that reveals many messages lyrically and visually. She
uses this album movie that was streamed on HBO/Tidal to show relating to women about infidelity,
as well as the Black Lives matter movement. “Beyoncé and the trend toward socially conscious
music“ this article again speaks on Beyonce’s messages, but as well as Kendrick Lamar’s grammy
winning album To Pimp A Butterfly where he speaks on his experiences dealing with racial issues.
14. This image from Beyonce’s music video Formation sitting on top of a New Orleans police car that
is drowning in water which represents the hurricane Katrina tragedy that occurred in New Orleans
and led to much poverty due to the damage. This shows how Beyonce is a socially conscious
musician.
15. BUCKET: MUSIC
TREND: CONSIDERING VALUE
SUMMARY:
When it comes to considering value for music, many people are having the difficult decision to
choose what music stream company/app to choose. The streaming music battle is between Apple
Music, Spotify and the newly Tidal. People are having to consider the cost per month, what they
offer, and exclusivity. “Beyonce’s ‘Lemonade’ is the latest move in the streaming music war” article from
the Washington Post speaks about all three streaming companies, and the complexity of how artists are
sticking to certain ones when it comes to releasing an album/project. Many people are having to consider
not only price, but the exclusivity of being able to listen to a certain artist’s new music. Such as Beyonce
where she only released Lemonade on HBO for one night, then permanently moved to Tidal. The struggle
of many albums no longer being made on to hard album cds, is what is forcing people to have to choose
between these streaming companies.
16. This Ad on Tidal’s website advertising that subscribers of Tidal are the only ones who exclusively are able
to stream Lemonade. This shows the competition and exclusivity that these streaming companies are
trying to offer.
