Simple media kit for a writing media writing course.

1. Borrel Brewing Company
Inspiring the party in you
Erica Kiesel, MaciMcGregor,Ashley Ross,Alicesun Todd

2. Chief Design
Officer
Creativity and
graphics for all
pieces
Chief
Communications
Officer
Communication
with media and
consumers.
Chief Marketing
Officer
Events,
partnerships,
social media.
Chief Executive
Officer
Development and
strategy of
company.
Alicesun “Sunny”
Todd
Ashley RossMaci McGregorErica Kiesel

3. About the company
What started out as a simple class projectin Novemberof 2015 slowly turned into a full-fledged company.
The passion for beerstarted between four young women at their ripe ages of 21. Our Mass
Communication class brought us together to realize our untapped talent and business savvy to create a
new brand.
Oklahoma has a wonderful following for local craft beer, and what better way to bring people together
other than the love of craft beer. The name Borrel Brewing Co. started with that exact thought. Borrel is a
Dutch word meaning: “an informal designation for a small glass of spirits” or “getting together for drinks.”
At Borrel we want to celebrate the love of beer,which is why all of our beers are named “party” in different
languages. When we think of the word “party” we think about people coming togetherto have a good time:
old friends, new friends,family, and fellow employees.To party is to celebrate,have fun and just enjoy
oneself.
Our Mission
Borrel Brewing Co. is a community centered brand that wants to bring something new and exciting to
Oklahoma City. We want to enhance the already existing market while operating in ethically and
environmentally friendly standards. At BBC,we strive to provide consistent quality for strangers, friends,
and neighbors to enjoy!

4. Company Background
Who: Ashley Ross,Erica Kiesel,Alicesun Todd and Maci McGregor
What: Borrel Brewing Co. is a craft beerbrewing company targeted for the Oklahoma audience.
When: Began in November2015
Where: Started in Oklahoma City with plans forexpansion.
Why: Four girls wanted to bring something differentto the Oklahoma City area and add to the existing local beer
scene,owned by women, for everyone.
Contact information:
(405) 800-1234
www.borrelbrewing.com

5. Objectives:
Advertising
Increase brand awareness and loyalty to Borrel Brewing Co.
Borrel Brewing Co. is a new brewery, therefore it is a matter of making people aware and getting them to come see the brewery through
special events such as the grand opening and New Years Eve Bash. Special events will be advertised through social media, news
releases and the radio. Loyalty will be increased through quality of product and service.
The company is partnered with several businesses including UBER, the Oklahoma Recycling Association, Tulsa Tough, Drink Smart
and many more. Borrel Brewing Co. will also increase brand loyalty through community involvement.
Fact Sheet: New Brewing Company - November 12th, 2016
Who
Borrel Brewing Co.
Sunny - Chief Executive
Ashley - Chief Marketing
Maci - Chief Communications
Erica - Chief Design
Where
In the heart of downtown
Oklahoma City, OK
When
Renovation of old brewery
now underway
Hiring to start in September
2016
Training to start in October
2016
Why
Oklahomans love beer,
especially local craft beers
that are made to be eco-
friendly.
Community will benefit from
new jobs
Quote
“At Borrel Brewing Co. we want everyone to be able to be themselves and have fun. We want our beer to be a gateway to new
adventures and the life of the party.” (Sunny Todd, CEO)
Background of Borrel Brewing Co.
Headquartered in downtown Oklahoma City
Contact Information
Maci McGregor
Chief Communications Officer
mmcgregor1@borrelbrewing.com
@mmcgregor1 on Twitter
Phone: 405-360-7685
Cell: 405-785-4763

6. Erica is a native Oklahoman born in 1994.She spent
most of her time growing up in Tulsa, OK. She is an
avid beer enthusiast and loves craft beer. Finding any
way possible to incorporate beer into her life, she
realized she had a passionfor the industry to bring
people togethervia cold brewskis.
Maci is from Oklahoma and has found her soulmate,
it’s name is beer.She is so in love and happy. They
spend every weekend together and are quite the
happy duo. They’re that couple that works hard and
parties even harder together.
Ashley is a proud Okie that enjoys the vibe of the
upcoming city. Beerhas made the list of her “Top 5
Favorite Things,” with a Dark Stout being her ultimate
weakness. She felt Oklahoma needed a new face for
beer to accompany the change and growth of
Oklahoma City. Plus, being surrounded by beer at
work all day, count her in.
Sunny (or Alicesun) was born in Tulsa, Oklahoma and
lived there for most of her life. She also spent some
time living in New York, Chicago and Mexico City
where she first discoveredher love for beer. Her love
for beer has grown with her traveling. She wants to
travel the world, tasting beer from every country and
partying with friends - old and new. Sunny hopes to
bring the differentflavors of the world back into the
heart of Oklahoma to share with beerlovers like
herself.
About the Owners

7. We have teamed up
with the Oklahoma
Recycling
Associationto help us
produce our products in
the most ethical and
environmentally friendly
way possible.All of our
glass bottles are made
from 100% recycled
glass which uses 40%
less energy than
producing the bottles
with raw materials.
The paper labeling is
also 100% recycled
paper.
Each bottle includes a
“Recyclable”symbolto
encourage consumers
to recycle the glass
once finished.
Teaming up with Uber
was a decisionfor our
customers safety. We
want them to be able to
enjoy our drinks but still
have a responsible way
home after. Uber is a
great company that has
made strides in the
amount of DUI arrests.
Their website shows
that differentstates
have had a decrease in
their amount of DUI
arrests while the amount
of uber rides have
increased in those
states.
Our partnership will
include free uber's up to
$20 from all Borrel
events to promote a
safe way home.
We partnered with the
Beam Suntory and their
Drink Smart program as
a resource fortips on
how to market and
advertise to customers
in a responsible way.
They are a program that
strives to ensure all
individuals are educated
on alcohol and its
effects.They have
measurable goals for us
that will help curb
harmful consumption.
We have partnered with
Tulsa Tough, a three
day cycling competition.
This partnership is to
market with a large
audience of beer
drinkers that love the
“local” trend. Our
partnership includes
being a sponsorof the
event, with advertising
throughout the event.
We will also set up a
booth to showcase our
beers for everyone to
try.

8. BeerBottleDesign

9. Media
Will be used for T-shirt graphics,
stickers, koozies, etc.

10. Media Advisory
The Borrel Brewing Co. in Oklahoma City will be hosting a grand opening Saturday November 12th. The Oklahoma Recycling Association will also be in
attendance. The opening will celebrate the start of a new adventure in the industry.
Press Release
NEWS from Borel Brewing Co.
145 Park Ave
Oklahoma City, OK 73025
mmcgregor1@borrelbrewing.com
@mmcgregor1 on Twitter
Phone: 405-360-7685
November 5, 2016
FOR IMMEDIATE RELEASE
Borrel Brewing Co. Grand Opening
A new beer company will host its’ grand opening on Saturday, November 12, 2016 in downtown Oklahoma City. A press conference will be held
on Friday, November 11, 2016 to discuss the company’s plans.
The company is planning to throw a large opening party and has partnered with Oklahoma Recycling Association, Uber and Drink Smart.
The partnership with Oklahoma Recycling Association is beneficial to the environment and to Borrel Brewing Co. as all bottles and glasses are
made from recycled glass.
Uber will be at the grand opening and offering free rides up to $20 to ensure that people are responsible and taken care of. Drink Smart, a company
that strives to educate all individuals on responsible drinking, will have drawings for assorted prizes and drink vouchers.
“We are all so excited to be opening to the public,” said Alicesun Todd, CEO of Borrel Brewing Co., “Our hard work and dedication is
paying off.”
The event is to welcome and introduce people to Borrel Brewing Co. and the founders.
“The event is going to provide everyone a chance to get to know us and see what we bring to the city,” said Ashley Ross, Chief of Marketing
Operations, “We know it will be a great opportunity.”
Borrel Brewing Co. will have free beer from 6 p.m. to 7 p.m. for the first guests that arrive. From 7 p.m. until 9 p.m. beer will be $2.
The Borrel Brewing Co. is opening in downtown Oklahoma City on November 12, 2016 at 6 p.m. The opening will be located at 145 Park Ave.
The event is open to the public, ages 21+. We expect to have a large turnout. Information about the event can be found at www.borrelbrewing.com
or by calling 405-360-7685.
NEWS from Borel Brewing Co.

11. Broadcast Release
NEWS from Borel Brewing Co.
145 Park Ave
Oklahoma City, OK 73025
mmcgregor1@borrelbrewing.com
@mmcgregor1 on Twitter
Phone: 405-360-7685
December 15, 2016
FOR IMMEDIATE RELEASE
Borrel Brewing Co. New Years Bash
The new and upcoming craft beer company in downtown Oklahoma City, with a passion for celebrations and great taste, will be hosting a party to
celebrate the new year on December 31st.
Doors open at 9 p.m. with a free glass of champagne served to all at midnight. There will also be a surprise music performance, but lips have been
sealed tight as to who it might be.
Ashley Ross, Borrel Brewing Co. Chief of Marketing tells us about the turnout from their grand opening and their hopes for the bash.
(SOUNDBITE - 10 seconds)
We are very excited to host our first New Years Bash after a very successful grand opening last month. There were people from all over
Oklahoma in attendance. We hope to have a large turnout for this event as well.
Don’t have a designated driver? Don’t worry. Borrel’s partnership with Uber and Drink Smart will provide free rides up to $20 from 12 a.m. to 3
a.m.
Alicesun Todd, Borrel Brewing Co. Chief of Operations tells us the reasoning behind their partnership with Uber and Drink Smart.
(SOUNDBITE - 10 seconds)
We have partnered with Uber and Drink Smart in the hopes that people in attendance will take precautions and have a safe way home. We love to
have a great party, but want to make sure that everyone will remember it ending as well as it started.
Borrel Brewing Co. hopes to have a large turnout to share their love of beer and to inspire people to have fun and enjoy themselves. They hope that
their partnerships with Uber and Drink Smart will make the party experience better and safer for everyone to enjoy.
Borrel Brewing Co. opened it’s doors a few weeks ago on November 12th with a grand opening party. The event had a great turnout and has since
thrived in downtown Oklahoma City.
The event is open to the public, ages 21+, and expected to have a large turnout. Information about the event can be found at
www.borrelbrewing.com or by calling 405-360-7685.
###

12. SOCIAL MEDIA
Twitter Instagram

13. Facebook

14. Reasoning for social media:
According to PewResearch “Social Media Update 2016”
Twitter handle: @BorrelBrewingCo 24% of online Americans use Twitter.
Facebook: Borrel Brewing Co. 79% of online Americans use FB.
Instagram: @BorrelBrewingCo. 32% of online Americans use Instagram
Objectives:
1. Brand Awareness
2. Site Traffic
3. Brand Loyalty
4. Engagement

15. Social Media Strategy:
7 Types of Content
 CompanyDetails
 Include general information about the company forall social media. On our social mediasites, we will include
a link to BorrelBrewing.comand other social media sites.
 ThoughtLeadership Content
 Reinforce the mission statement of our company.
 CompanyNews
 Provide information on new things happening with the company. Keep audience aware of the latest news with
Borrel.
 FeedbackProvoking
 Post questions or comments to encourage interaction between the company and our audience. This will allow
our audience to feelconnected with us and also understand that their opinion matters to us.
 Community Content
 Share or postinformation about upcoming events in the community that Borrel will be involved in or supports.
 CustomerFeedback
 Post of positive reviews and experiences from our customers.This can include pictures and stories of how
Borrel has positively affected the customeror the community.
Content Curation
10% of our posts will be dedicated to content curation, which will include sharing significantand relatable postby
other companies.This will also help us build a network with these companies.

16. Implementation
 Engagement:
o Posting at the best times for engagement.
 Facebook:Thursday-Sunday (18%-32% engagement)at 9am, 1pm (most shares) and 3pm (most
clicks)
 2 posts per day. Reshare/curate postevery other day.
 Twitter: Wednesdayat 5pm. While people are commuting there are 181% more likely to be on
twitter.
 15 tweets per day.
 Instagram- Monday & Thursday at 2am, 8-9am and 5pm.Videos at 9am get 34% more
engagement.
 2 posts per day.
 Using CoSchedules.com listof best headlines for engagement. (Questions, Lists, and How-tos)
 Using hashtags to increase engagement. (Twitter will increase engagementby 21% with 1-2
hashtags)
 Use relatable images to increase shares and clicks. It will have 5x more engagementwith images.
 Create a facebookgroup.
 Host a twitter chat.
 Promoting:
o Cross reference other media sites/blogsto where users can get to the website home page, blog or social
media sites through each source.(Example: including a link to a blog in a twitter post.)
o Increase frequencyof posting to increase organic growth of our posts.
o Using hashtags on Instagram to help users find us.

17.  Social content:
o Including 90% of our own work & 10% curated work that is relatable and significant for readers.
o Stay consistentwith voice.
o Post content more than once to increase clicks.
o Memes and gifs to show personality.
 Network building:
o The 90%/10% of own work versus curated work will help us build our network. By sharing others
content, we build a relationship.
Measurement:
 Track the number of clicks links get on a specific platform with URL shorteners and UTM codes.
 Use social media analytics to track the successand reach of our campaigns.
 Track the amount of page visits driven by social media with Google Analytics.
The social media plan will be adjusted if needed based on this research.

18. Events
GrandOpening:
When:
November 12th 2016. 6pm-2am.
Where:
Borrel Brewing Co.
145 Park Ave
OKC, OK 73025
What:
Grand opening event to showcase the
Borrel Brewing Co. building, brews and staff.
Why:
We want local okies to come enjoy our beer
in hopes of a long, loyal relationship.

19. CHEERS