Old Ironsides, a restaurant and bar in Sacramento, is hosting a prohibition party to celebrate its 80th anniversary. The event will take place on December 2nd from 7pm to midnight. Tickets are $50 each and include two drink vouchers, appetizers, dinner, and $100 in play money for gambling games. There will be live music, costumes, and prizes for the best costume. The goal is to transport guests back to the 1920s era of prohibition with food, drinks, and activities from that time period.

1. ​Cornerstone PR
Cornerstone PR
representing
Old Ironsides 80th Anniversary
Prohibition Party

2. Table of Contents
Table of Contents 2
Abstract 3
History 4
Anniversary Information 5
Timeline 6
Social Media 7
Advertising & Communication 10
News Release 12
Budget 14
Menu and Drinks 15
Theory 16
Tickets 17
Flyer 18
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3. Abstract
Old Ironsides 80​th​
Anniversary Prohibition Party
Cornerstone PR
Maleah Burch - CEO Sandra Harper - CIO
Faizah Ali - Social Media Director Brandon Cheathon - Senior Advisor
Old Ironsides was the first restaurant after prohibition to obtain a liquor license in
Sacramento County. The American Prohibition laws made it illegal to produce and
distribute alcohol. Now having been around for over 80 years and still a hot spot in
Sacramento for locals and live bands, they are ready to celebrate their past. In
celebration of 80 years of business and overcoming the struggles of the American
prohibition, Old Ironsides is hosting their very own prohibition party where they will
transport their guests back to a 1920s speakeasy.
Tickets will be sold for this event at $50 each and will include two drink vouchers,
$100 worth of chips for mock-gambling, appetizers and a buffet dinner. There are 120
tickets available for sale and 30 tickets will be given to local businesses and radio
stations to give away for promotion.
Old Ironsides will take the guests back to the 20s with era cocktails, appetizers,
and costumes. A costume contest will be held and the best-dressed guest will receive a
$100 cash prize. For entertainment there will be a jazz swing band as well as gambling
tables with play chips that will be provided for each guest to try their luck with. Prizes
such as gift cards, bottles of wine, and t-shirts will be able to be redeemed with the
guest’s winnings.
Doors will open at 7 p.m. where music will be playing, while gambling and
appetizers will be available to guests. Dinner will start at 8 p.m. and go until 10 p.m.
where guests are welcome to grab a plate and take a seat at cocktail tables set up
around the bar. The costume contest winner will be revealed at 11 p.m. and a cash
prize will be rewarded. The evening will conclude at Midnight.
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4. History
At the close of prohibition in 1933, William Bordisso was issued the first liquor license in
Sacramento County. In 1934, he established the Old Ironsides here at Tenth and “S”
Streets. He fostered the relaxed neighborhood atmosphere that the Old Ironsides offers
to this day. About 82 years later, the Bordisso/Kanelos family continues this tradition of
serving good food and drinks in a friendly, family atmosphere.
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5. Anniversary Information
What: Old Ironsides 80th Anniversary Prohibition Party
When: Friday, December 2, 2016
Where: Old Ironsides - 1901 10th Street, Sacramento, CA 95811
Time: 7:00 p.m. - Midnight
Ticket only event:
- Purchase tickets on Old Ironsides website, in the restaurant or at the door on the
day of the event. Specific information for event on Old Ironsides website.
- Tickets are $50 each. Must be at least 21 years old to attend.
- Each ticket includes two free drinks and $100 worth of play gambling chips.
- 120 tickets available for sale, 30 for businesses and contests
Event Includes:
- Appetizers, Dinner and Desserts
- Drinks (alcoholic/non-alcoholic)
> First two drinks free then charges apply for any additional drinks.
- Live band
- Gambling: Roulette, Poker and Blackjack
> $100 chips will be given to each ticket holder to play.
- Costume contest for best dressed in the 1920s era.
Old Ironsides:
- Family owned since 1934
- Maximum occupancy is 200
- Website: http://theoldironsides.com/
- Twitter: https://twitter.com/theoldironsides
- Facebook: https://www.facebook.com/Old-Ironsides-72131119199/
- Club (916) 442-9751; Upcoming Shows (916) 442-8832; Office (916) 442-3504
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6. Timeline
Timeline Prior to Event:
- Four weeks prior to event:
> Send out tweets, Facebook posts, and instagram posts
> Launch special tab on website for party and ticket purchase
- Three weeks prior to event:
> Send out tweets, Facebook posts, and instagram posts
- Two weeks prior to event:
> Send out press release
> Send out tweets, Facebook posts, and instagram posts
> Send out tickets to radio stations and local businesses
> Post first ad in SacBee
- One week prior to event:
> Send out tweets, Facebook posts, and instagram posts
> Post second ad in SacBee
Timeline of Event:
4:30 - 5:00 p.m. Close restaurant to the public
5:00 - 6:45p.m. Setup for event
7:00 pm Open doors for event
7:00 - 8:00 p.m. Serve appetizers and live music
7:30 p.m. Gaming tables open
8:00 - 10:00 p.m. Dinner buffet
11:00 p.m. Announce costume winner
Midnight End of event
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7. Social Media
Twitter
One month prior to event Tweets:
- Join the forbidden prohibition party at Old Ironsides to celebrate our 80th
anniversary on December 2nd. Food, era drinks, gambling and live music.
Speakeasy about this event!
- Tickets available on Old Ironsides website to those who dare to be part of the
underground, forbidden party. Two free drinks are included with ticket purchase.
Three weeks to event Tweets:
- Don’t miss out on this roaring celebration! Visit Old Ironsides website for tickets
and dress to impress in your best 20s costume. Winner wins a prize!
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8. - Be a rebel and join the prohibition celebration at Old Ironsides on December 2nd
from 7pm-midnight. Tickets available online and enjoy two free drinks with a
ticket!
Two weeks to event Tweets:
Tweets directed to customers:
- It’s a roaring celebration for Old Ironsides 80th anniversary. Era drinks and
gambling-it’s the bee's knees! Get your tickets on Old Ironsides website.
- Limited number of tickets available! Don’t be square, dare yourself to be part
of the forbidden world of prohibition.
Tweets directed to potential business drivers (Lyft, Uber, Taxi):
- Old Ironsides 80th anniversary on December 2nd with lots of celebration!
Hang around the area and make some moolah from patrons enjoying
prohibition night.
- Prohibition party from 7pm-midnight...drinking and celebration. Drivers may
be needed at 1901 10th St, Sacramento. #OldIronsides
One week to event Tweets:
Tweets directed to customers:
- Last week to purchase your tickets to Old Ironsides prohibition party!
Celebrate our 80th anniversary in style! Get your tickets on Old Ironsides
website.
- Gambling, two free drinks, live music, era drinks and food...so insane, the
mob would be impressed! Get your tickets on our website. #OldIronsides
Tweets directed to potential business drivers (Lyft, Uber, Taxi):
- Take advantage of some sweet equity! Old Ironsides 80th anniversary on
December 2nd with lots of celebration! We are expecting 120 customers.
(All Tweets are being monitored to answer questions and inform the public)
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9. Facebook
Old Ironsides 80th Anniversary Prohibition Party! Celebrate this roaring party on
December 2nd from 7pm - Midnight. Tickets available on our website or in our
restaurant and must be at least 21 years old to attend the event. Each ticket costs $50
and comes with two free drinks. Era drinks, gambling, live music, costume
contests...join the forbidden era of the prohibition 1920s. Speakeasy about this event by
sharing and liking our page.
Instagram
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10. Advertising & Communication
Old Ironsides Website
Old Ironsides Website
- Four weeks prior to event, launch special tab on website to include specific
details of the event and allow individuals to purchase tickets.
> Attendees must be at least 21 years old to attend. A check box will be
included, prior to final purchase, for individuals to check agreeing they are at
least 21 years old. A bouncer will be at the door checking ID’s.
- Contact information for media relations will be included for further inquiry
regarding the prohibition party.
> Email and messaging board included for individuals to use on website.
Radio
- Tickets will be given to three different local radio stations - 101.1 Sacramento,
107.9 The End and Hot 103.5. These three radio stations will hold a contest of
1920’s trivia questions. The winner will receive two free tickets to the 80th
anniversary.
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11. Sacramento Bee
- We will buy a two half page ad featured in the Entertainment section promoting
the 80th anniversary party. The first will be placed two weeks before the event.
The second ad will be printed three days before the event. A flyer will be used in
the ad.
Local Businesses
- Evangeline's is a local novelty shop in Old Sacramento. We will team up with
Evangeline's on advertising. The store will provide 20% off to customers who
purchase items/costumes for the anniversary party.
- We will also pass flyers to other local bars around Downtown Sacramento.
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12. News Release
FOR IMMEDIATE RELEASE CONTACT: Faizah Ali
November 21, 2016 Phone: (916) 226-7242
Email: faizahali916@gmail.com
Local Bar and Grill First to Receive Liquor License After Prohibition Celebrates 80
Years
Sacramento, Calif., (11/21/16)​ – Old Ironsides hosts prohibition party to celebrate 80
years of business at 7 pm on Dec. 2, 2016. The event will be held at 1901 10th Street at
the iconic bar and grill itself.
Old Ironsides was the first business to receive a liquor license after prohibition
ended in 1933. Since then, Old Ironsides has been serving the community with the
tradition of good food in a family-friendly atmosphere.
“We are looking forward to taking our guests back to the 1920s with this
Sacramento spin off of what the prohibition was like,” said Mark Gonzalez, Old Ironsides
booking manager.
This event will highlight era based food, drinks, costumes and music. Guests will
have an opportunity to mock-gamble for prizes, enter a costume contest, and dance the
1920s night away.
-more-
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13. Tickets will be sold online and at Old Ironsides. Must be 21 or older to attend the
event.
For more information please contact Faizah Ali by phone at (916) 226-7242 or
email at faizahali916@gmail.com.
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14. Budget
Event Budget
Music/Talent/ Fees: $1,500
Technical/ Gambling Staff: $1,000
Catering/ Food and Beverage Costs: $1,000
Gambling Equipment: $1,200
Security: $800
Costumes for Employees: $300
Prizes: $300
Advertising: $800
Decorations: $500
Tax: $2,000
Total Expenses: $9,400
Cover Charge: $50
Projected Attendees: 150 people
$50 x 150 = $7,500 (not including alcohol profits)
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15. Menu and Drinks
Era Appetizers
- Shrimp cocktails
- Deviled eggs
- Cucumber sandwiches
Dinner
Buffet Style
- Sliders
> Burger
> Chicken
- Salad
- Calamari
- Pasta
Desserts
- Cupcakes
- Anniversary cake
Drinks
Era Drinks
- Bees Knees
- French 75
- Sidecar
- Highball
Drinks (alcoholic/non-alcoholic) served at the bar from regular bar menu.
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16. Theory
Altercasting
History and Orientation
Although the term altercasting is used quite frequently, it is not a very well-known or
elaborated theory of persuasion.
Core Assumptions
When a person accepts a certain social role, a number of social pressures are
brought to bear to insure that the role is enacted. The social environment expects
the person to behave in a manner that is consistent with the role; the role also
provides the person with selective exposure to information consistent with the role.
Altercasting means that we ‘force’ an audience to accept a particular role that make
them behave in the way we want them to behave.
There are two basic forms of altercasting:
- Manded altercasting means that we ‘tell’ people who they are (or are
supposed to be) by making an existing role salient (‘You as a Christian
should....’), by placing others in a particular role (‘You as a young ambitious
person should ....’), by attributing a new identity or role to someone, or by
asking people to play a role.
- Tact altercasting means that we put ourselves as senders in a role that
‘evokes’ a natural counter-role for the other. Some common role sets are for
instance expert-unknowing public, fool - normal, helper - dependent,
scapegoat - sinners, etc.
Altercasting is a powerful tactic because:
- the social role is a basic unit in people’s everyday condition;
- presenting oneself in a social role that can be used to cast the alter (tact
altercasting) is relatively easy;
- constructing roles that trap others in a course of action is also relatively easy;
- people often accept easily the social roles offered to them.
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