Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
The anthropology of the web review
1. The Anthropology of the Web - Review
This documentary showed us the evolution of Youtube (The internet as well) and
how it has changed since it was first created. Youtube was created in 2005 and
ever since then became a community where people would share their personal
videos and communicate with one another through creating video blogs, sharing
funny videos that they themselves created at home and so on. This community
began to grow and today has 1 billion active users each month.
In 2005 Youtube was quite basic and hardly anyone used it, however by 2006
Youtube hosted about 6 million videos.
This documentary also mentions the difference between Web 1.0 and Web 2.0 -
this is the latest version of the internet where it is now possible to interact,
communicate and edit, and this can be down worldwide.
2. The Anthropology of the Web - Review
Youtube was traditionally made of User Generated Content - but gradually bigger
corporations want to access.
This documentary also showed us the positives and negatives of Youtube.
For example one of the positives is that we can communicate much more easily
now and we can create a brand for ourselves and share our stories etc. However,
a negative side of Youtube is that people can actually lie about the authenticity.
They can pretend to be someone completely different to who they are in real life.
This is a problem because people start becoming famous by being this person and
then later on can be found to be a lie.
3. The Anthropology of the Web - Review
The creation of Youtube stars - so young people were able to get a large audience
for their videos, films and music. This allows them to create a brand for themselves
and gain fame therefore allowing them to become more popular and be seen by
big companies, record labels etc. If they get likes, subscriptions, and views this
allows them to grow even more and make money. Also they can share their videos
on other social media websites.
4. David Gauntlett ‘Making is Connecting’
Gauntlett said the Web 2.0 has made it easier for everyday people to share their creativity and communicate with
other and to collaboratively make interesting, informative and entertaining cultural spaces. Web 2.0 allows people
to work together collaboratively in a shared space, a more recent examples of this is Google Drive - which allows
you to share your work with who you want and also lets more than one person edit a file.
Tim Berners - Lee said that he imagined that browsing the web would be a matter of writing and editing, not just
reading and searching. Rather than just seeing the internet as a broadcasting channel, which brings an audience
to a website (the 1.0 model), Web 2.0 invites users into play. Sites such as Youtube, Wikipedia, Facebook. Flickr
and Craigslist, only exist and have value because people use and contribute to them, and they are clearly better
the more people are using and contributing to them.
Bringing us back to the title of the book ‘Making is connecting’, Web 2.0 increases people's communications skills
there are three principal ways:
1. Making is connecting because you have to connect things together (materials, ideas and or both) to make
something new.
2. Making is connecting because acts of creativity usually involve, at some point, a social dimension and
connect us with other people.
3. And making is connecting because through making things and sharing them in the world, we increase our
engagement and connection with our social and physical environments.
The world wide Web soared in popularity , becoming mainstream in itself, and opened up a world of diversity and
imagination where the content itself is created by everyday users (as well as a growing number of professionals).