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© 2011 ImpactGames
Contagious Overview
The focus of the Contagious experience is to bring an exciting location based digital
experience to Giants fans without interfering with their ability to watch the game.

- The Fans can take actions, such as getting vaccinated, quarantining themselves or others,
seeking treatment, or do nothing and loose the game.

- The use of locations throughout the park will direct people to discover new and exciting
areas of AT&T park.

- Components of the game experience correlate to the action in the ball-game to heighten the
tension of the outcome of the play on the field.

- The location based experience is also being pitched as the kick-off event to a broader
transmedia marketing component for ……. In the event that the broader game component is
implemented fans will have the opportunity to continue their experience online where they will
experience a more in depth web experience that incorporates broader learning and
awareness aspects surrounding surviving pandemics.




                                                                                   © 2011 ImpactGames
Entering the Stadium




                       © 2011 ImpactGames
The Giveaway: Hardware




                         © 2011 ImpactGames
The Giveaway: Directions




                           © 2011 ImpactGames
The Game Mechanics



Spreading the Virus: How is the virus started and passed between players?

Player Health Status: What are the different player states and what happens when a player
is infected?

Access to Resources: Where and how does a player take actions in the game?




                                                                               © 2011 ImpactGames
Healthy




          © 2011 ImpactGames
Getting Vaccinated




                     © 2011 ImpactGames
Getting Vaccinated




                     © 2011 ImpactGames
Getting Vaccinated




                     © 2011 ImpactGames
Vaccinated




             © 2011 ImpactGames
Spreading the Virus: Outbreaks



                                                         NOT VACCINATED
                                                         NOT VACCINATED
                                   Quarantined
                                   Quarantined           HIGH CHANCE OF
                                                         HIGH CHANCE OF
                                 Already Infected
                                 Already Infected           INFECTION
                                                            INFECTION




                                   Yes




                                                             No
                           Yes                      No
     Outbreak                                                               VACCINATED
                                                                            VACCINATED
     Outbreak   Outbreak           Quarantined             Vaccinated
       Alert    Outbreak           Quarantined             Vaccinated     LOWER CHANCE
                                                                          LOWER CHANCE
       Alert
                                                                           OF INFECTION
                                                                           OF INFECTION




                                                                                          © 2011 ImpactGames
Spreading the Virus: Outbreak Alerts




                                © 2011 ImpactGames
Spreading the Virus: Outbreak Alerts




                                © 2011 ImpactGames
Spreading the Virus: Outbreak Alerts




                                © 2011 ImpactGames
Spreading the Virus: Outbreak Alerts




                                © 2011 ImpactGames
Spreading the Virus: Outbreaks




                                 © 2011 ImpactGames
Spreading the Virus: Outbreaks




                                 © 2011 ImpactGames
Spreading the Virus: Interactions




                                    © 2011 ImpactGames
Infected




           © 2011 ImpactGames
Getting Treated




                  © 2011 ImpactGames
Getting Treated




                  © 2011 ImpactGames
Treated




          © 2011 ImpactGames
Stopping the Spread: Quarantine




                                  © 2011 ImpactGames
Stopping the Spread: Quarantine




                                  © 2011 ImpactGames
Stopping the Spread: Quarantine




                                  © 2011 ImpactGames
Dying




        © 2011 ImpactGames
Dead




       © 2011 ImpactGames
Stadium Locations




                    © 2011 ImpactGames
Stadium Locations




                    © 2011 ImpactGames
Game Progression




                   © 2011 ImpactGames
Game Progression




                   © 2011 ImpactGames
Game Progression




                   © 2011 ImpactGames
Game Progression




                   © 2011 ImpactGames
Giveaway: T-Shirt




                    © 2011 ImpactGames

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ImpactGames Contagious Location Game