Presentation to Association of Strategic Alliance Professionals (ASAP) in May 2016. Update on 2013 presentation on the same topic.

1. Big Data
Association of Strategic Alliance Professionals
Ontario Chapter
Eric Meger
eric.meger@maerospace.com
May 19, 2016
Big Data
Where are we today? Myths of Big Data Role of Alliances Our Story

2. Ode to Big Data..
Upon this gifted age, in its dark hour,
rains from the sky a meteoric shower
of facts...they lie, unquestioned, uncombined.
Wisdom enough to leach us of our ill
is daily spun; but there exists no loom
to weave it into a fabric.
--Vincent Millay

3. Update from 2013

4. Google Trends – Searches for “Internet of Things”
2013 Talk

5. Drivers
• Social Media
• Mobile growth
• IoT
• Cloud computing
• 2015 Venture Boom
– 340 New IoT Deals
– 50 Space deals
90%
10%
Global Data
IBM. http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html
Data collected
since my last talk
This is what exponential growth feels like

6. A QUICK REVIEW

7. Three V’s of Big Data
The 4th V

8. Why it matters

9. Exponential Growth!

11. Myth # 1
• Big Data is just:
Continuation of Moore’s Law
or
A way to market Business Intelligence software

12. Six disruptive forces at once!
Core Drivers are the real revolution
Generate
Data
• Social Media
• Smart Sensors
Networked
Data
• Wireless
(4G and satellite)
Analyze
the Data
• Cloud Computing
• Mobile apps
• Hybrid data
warehousing
Driving
Forces

13. Myth #2
Big Data = Hadoop
Hadoop is the hot ticket to unstructured data, but…
• Complex deployment
• Security Concerns due to complexity
• Vulnerable By Nature – based on JAVA
• Significant execution overhead
• Real-time not possible
• Will Hadoop be the yahoo or google of big data?

14. Myth #2
Data Lakes Are the Next Solution
Only a Metaphor
You still have to find
the right pint of water
in the lake and see if
it’s drinkableAnd then a
miracle happens…
https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now

15. Myth # 3
Big Data is All Data Combined
http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
People as SourcesThings as Sources
Our
focus
The focus
of the big
players

16. SO WHAT SO WHAT DOES IT ALL MEAN?

17. IT Chaos for 5-7 years

18. Light at the end
of the
tunnel…
• Hybrid Cloud computing will be ubiquitous
• All databases will handle unstructured data
• Price war in wireless will become trench warfare
• Everything will be compatible with mobility
• Big Data will still be growing …
but the world will be able to handle it
I stand by my
predictions

20. Alliance Flavors
Capabilities
Or
Technologies
Market Access

21. RETHINK THE STRATEGIC SITUATION
First find the right question!
Customers
CompetitionTechnology
What new insights
could be created with
new information about
customers?
How could competitor
capture our customers
if they had unlimited
information?
How do we integrate
all four technology
groups to create new
value? Wireless, Cloud,
Database and
Social/Sensors
Where do we
need help ?

22. Capability Gaps  Alliance Opportunity
New
Data
bases
Social
Media
Analytics
Wireless
&
Satellite
Hybrid
Clouds
Mobility

23. Choose the right flavor…
Strategic
Alliance
Joint
Ventures
Minority
Equity
Deals
Tech or
Ops
sharing
Agreement

24. Strategic Alliances
• Close relationships
with well-defined
roles with operational
mutual interest
• NOT a transaction
• NOT a purchase or
sale mechanism
Chemistry
Strategy
Operations

25. Alliances require focus
• Working through Chaos requires commitment, good will and
patience
• Payoff : Opportunity & Competitive Advantage
• Build good relationships and nurture them
– ASAP Best Practices

26. OUR STORY…

27. 90 % of all world trade
CONTAINERS
OIL
COAL
STEEL
GRAIN

30. Search and Rescue

31. Our
VISION

32. TIMECASTER – SOLVING THE BIG DATA CHALLENGES IN
MARITIME
32

33. Feed to
existing systems
(pos. & anomalies)
TIMECASTER™ (V1 INFOFACTORY NOW OPERATIONAL)
Secure & Segregated
Data and Processing
24 x 7
Support
Customer’s
Existing Data
Feeds:
AIS
S-AIS
LRIT
…others
[Compliant with
existing
licenses]
Maerospace
Info Factory
email, SMS
anomaly alerts
Web Interface
Web Interface
How it works…
Located in Canada
[Option for in-country or enterprise implementations]

34. STRATEGIC ALLIANCES ARE KEY TO OUR
STRATEGY
VC-Backed
tracking company
DIRECT SALES
+ Def/Intel Leader
Financial Info
Services leader
TBD in 2016
Fleet
Owners
Defense
Intelligence
Financial
Market
Logistics
Market
Viewer & opt.
adv. features
Def. Threat
Assessment &
Viewer
Optical
imagery, dB,
access & billing
platform
Fixture, rate
and
destination
data
On-Board RF
Container Sol’n
Intel & Threat
Detection
Government
Fleets
Financial
Logistics
?
?
Maerospace
CAPABILITIES MARKET ACCESS

35. Closing Thoughts
Finding the right questions is a
LOT harder that just collecting
and processing data
Leadership means looking for
the meaning behind the dataf

36. “It's tough to make predictions,
especially about the future.”