Survey passman chap_2

1. Chapter Two
How to Pick a Team

2. The Four Key Players on an Artist’s Team:

3. Where to find the right people
 The three main U.S. cities in the music
industry: Nashville, L.A., and New York
 Ask everyone you know that’s involved in
the industry; scour the trade publications
 Assemble a list, ask for references, and
actually check them. “Legit” professionals
won’t mind and will encourage this.

4. 4 Key points to clarify with each player:
 Expectations – what you expect from
them and what they can realistically
do for you.
 Who will actually do the day-to-day work?
 Fees – uncomfortable but critical subject.
Rude surprises happen if this is
left vague or neglected.
 Term – how long will you work together?

5. Other Considerations:
 Personality
◦ Should be compatible but don’t have to be best
friends
◦ Should be able to communicate easily, openly
and honestly
◦ Quiet or table pounder – must be smart and
knowledgeable.
◦ Decide now, confirm over time

6. Changing a Team Member
 Talk directly and openly about small
problems and you won’t have to deal with
big ones.
 If problem persists, make a change.
 Loyalty is a two-way street – you’re
entitled to the same commitment from
your professionals.
 If you’ve lost confidence for any reason,
make a change.