Communications and fundraising - an odd couple or the perfect relationship?

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  • All of you want the same thing in terms of improving the lives of your beneficiaries – you will make more long-term impact if you combine forces… you’re all in it together!
  • Communications and fundraising - an odd couple or the perfect relationship?

    1. 1. Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877
    2. 2. <ul><li>Communications and Fundraising; an Odd Couple or the Perfect Relationship? Understanding integration from a practical and psychological perspective </li></ul><ul><li>Murray Lindo – Spencer du Bois, [email_address] </li></ul><ul><li>Christina McGill – Habinteg, [email_address] </li></ul>
    3. 3. Let’s do a bit of integration… <ul><li>Who are we? </li></ul><ul><li>Who are you? </li></ul>
    4. 4. Overview of the session <ul><li>We will look at </li></ul><ul><li>benefits of integration </li></ul><ul><li>barriers and opportunities to integrate </li></ul><ul><li>What is happening from a psychological perspective </li></ul><ul><li>What you can do to improve integration </li></ul>
    5. 5. Fundraising and communications - our observations ‘ they think we are trying to control what they are trying to do, they don’t really recognise the value of brand in fundraising’
    6. 6. Communications and fundraising – Fundamentally linked and used to enhance each other?
    7. 7. Dysfunctional relationship? Time for some new thinking
    8. 8. Time for new thinking – why? <ul><li>Better results </li></ul><ul><li>Better use of resources </li></ul><ul><li>Maximising the outcomes for our beneficiaries </li></ul><ul><li>It’s more fulfilling! </li></ul>
    9. 9. Quick observations on conflict <ul><li>Good stuff </li></ul><ul><li>Innovation – new ideas; processes and approaches </li></ul><ul><li>Avoids groupthink </li></ul><ul><li>Can raise the questions people have been afraid to ask </li></ul>
    10. 10. Integration – secrets of success?
    11. 12. Secrets of success? <ul><li>Meet at the very beginning of the process </li></ul><ul><li>Create a small but perfectly formed project teams are best </li></ul><ul><li>Be enthused and clear about roles and responsibilities </li></ul><ul><li>Create the ideas together </li></ul><ul><li>Have very clear plans and deadlines </li></ul><ul><li>Enjoy it...! </li></ul>
    12. 13. Use the Appreciative Inquiry tool to help improve integration <ul><li>Strength based problem solving model </li></ul><ul><li>Traced back to the 6 th century BC </li></ul><ul><li>Think of an example/project when you have integrated well </li></ul><ul><li>Write down 3 factors that made it work; the conditions for success </li></ul>
    13. 14. So what’s getting in the way of integration? <ul><li>Strategic </li></ul><ul><li>Brand </li></ul><ul><li>Leadership </li></ul><ul><li>Cultural </li></ul><ul><li>Inter-team </li></ul><ul><li>Individual </li></ul>Barriers can exist at many levels but so can opportunities:
    14. 15. But first an exercise
    15. 16. <ul><li>Practical exercise </li></ul><ul><li>Developing team self-awareness </li></ul>
    16. 17. ‘ Trading Places’ instructions <ul><li>1. What do you think the team that you are failing to work well with think about you? </li></ul><ul><li>2. What do you want them to think? </li></ul><ul><li>3. What will you need to do to get them to think of you in this way? </li></ul><ul><li>This is done with the other team who will reflect on what you have discussed and then will do the same exercise on themselves on which you will comment </li></ul><ul><li>This process begins to address some of the elements that are causing friction or acting as barriers to collaborative working </li></ul>
    17. 18. ‘ Today we’re looking through the Johari Window’ - a self and team awareness tool
    18. 19. So what’s getting in the way of integration? <ul><li>Strategic </li></ul><ul><li>Brand </li></ul><ul><li>Leadership </li></ul><ul><li>Cultural </li></ul><ul><li>Inter-team </li></ul><ul><li>Individual </li></ul>Barriers can exist at many levels but so can opportunities:
    19. 20. 1. Strategic <ul><li>finding the areas to develop jointly </li></ul>
    20. 21. 2. Brand
    21. 22. 3. Leadership (or lack of…) Don’t mimic bad behaviour Play big not small You’re already a leader
    22. 23. 4. Culture <ul><li>Move from silos to a philosophy of ‘one team one target’ </li></ul>
    23. 24. What do charity employees really want? <ul><li>To be able to affect change </li></ul><ul><li>To make a difference </li></ul><ul><li>To see progress </li></ul><ul><li>Focus on what unites not divides - you are all in this together… </li></ul>5. Inter-team
    24. 25. 5. Inter-team Psychological tip Avoid ‘in-group’ and ‘out-group’ behaviour. It is generally unproductive It is the Lowest Common Denominator of team building Social Identity Theory
    25. 26. 6. Individual The role of personality tests in integration
    26. 27. Back to the Johari Window 6. Individual
    27. 28. 6. Individual Which Simpsons character are you aligned with?
    28. 29. ESTP - The Persuader - Bart Strengths They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Weaknesses Get bored easily. Enjoys lavishing loved ones with big gifts 6. Individual
    29. 30. ESFP - The Entertainer - Homer Strengths Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Weakness Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level 6. Individual
    30. 31. ENTP - The Originator – Ken Brockman Strengths Laid back and can get along with almost all other types of people. Enjoy discussing & debating theories and concepts that interests them. Weaknesses Can initiate arguments because they enjoy the debate. 6. Individual
    31. 32. ISTP - The Craftsman – Slideshow Bob Strengths Usually self-confident, are not threatened by conflict or criticism Weaknesses They thrive on action and excitement, and may stir things up to create it
    32. 33. Why change feels exhausting 6. Individual
    33. 34. Why change feels exhausting! 6. Individual
    34. 35. Why change feels exhausting! 6. Individual
    35. 36. Over to you - becoming ambassadors for integration
    36. 37. In summary... <ul><li>It’s worth the effort – your beneficiaries deserve it </li></ul><ul><li>Team integration starts at home – ‘know thy self know thy enemy’ </li></ul><ul><li>Keep at it – it won’t seem new or be exhausting forever </li></ul><ul><li>Find a quick win and celebrate it, others will want to join in! </li></ul><ul><li>Remember the psychology, don’t judge at a surface level it’s understanding what’s really going on that will help you </li></ul><ul><li>You are now ambassadors for change we’re relying on you! </li></ul>
    37. 38. <ul><li>Be the change you wish to see in the world </li></ul>
    38. 39. Thank you
    39. 40. References & Resources: <ul><li>Appreciative Inquiry – problem solving technique </li></ul><ul><li>Trading places game </li></ul><ul><li>Johari Window tool </li></ul><ul><li>Social Identity theory </li></ul><ul><li>Change by Conversation theory </li></ul><ul><li>Myers Briggs - Simpsons personality test </li></ul><ul><li>Short term memory v’s long term and impact on change </li></ul>
    40. 41. Myers-Briggs Type Indicator <ul><li>What the MBTI is: </li></ul><ul><ul><li>Measure of our dominant preferences for taking in information and making decisions </li></ul></ul><ul><ul><li>May not be polarised clearly between scales </li></ul></ul><ul><ul><li>So, you can be “a little of both” </li></ul></ul><ul><ul><li>No profile is better or worse than another </li></ul></ul><ul><ul><li>Helps explain our working style preferences </li></ul></ul><ul><ul><li>Based on the theory of Carl Jung </li></ul></ul><ul><li>What the MBTI isn’t: </li></ul><ul><ul><li>A measure of abilities – it’s not a test </li></ul></ul><ul><ul><li>No right or wrong answers </li></ul></ul><ul><ul><li>Tool is an ‘indicator’ – you can agree or disagree </li></ul></ul>
    41. 42. The Scales <ul><ul><li>Extraversion (E) Introversion (I) </li></ul></ul><ul><ul><li>Sensing (S) Intuition (N) </li></ul></ul><ul><ul><li>Thinking (T) Feeling (F) </li></ul></ul><ul><ul><li>Judging (J) Perceiving (P) </li></ul></ul>
    42. 43. Take the Test <ul><li>You have to select one letter from each of 4 pairs of opposing personality type indicators </li></ul><ul><li>This will result in a 4 letter code </li></ul><ul><li>The code will be cross matched to one of 16 Simpsons characters with whom your personality is most closely aligned </li></ul>
    43. 44. The first pair – Direction of your Energy Force <ul><li>You prefer to direct your energy to deal with people, things, situations. </li></ul><ul><li>You prefer to direct your energy to study ideas, information, explanations or beliefs . </li></ul>I E or
    44. 45. The second pair – Information Processing <ul><li>You prefer to deal with facts, what you know, to have clarity, a realist in the here & now – for you the force is a tool - a fission screwdriver </li></ul><ul><li>You prefer to deal with ideas, look into the unknown, to generate new possibilities or to anticipate what isn't obvious, you seek the nature of the force </li></ul>N S or
    45. 46. The third pair – Making Decisions <ul><li>You prefer to decide on the basis of logic, using an analytic and detached approach. </li></ul><ul><li>You prefer to decide using values and/or personal beliefs, letting </li></ul>F T or
    46. 47. The fourth pair – Organizing your Life <ul><li>You prefer your life to be planned in a stable and organised way </li></ul><ul><li>You prefer to go with the flow, to maintain flexibility and respond to events </li></ul>P J or
    47. 48. You Should have a 4 letter code e.g. ENTP - Find your Simpson character in the next 4 slides The Cross Match
    48. 49. Protectors (SJ) Type ESTJ Chief Wigam ESFJ Ned Flanders ISTJ Principal Skinner ISFJ Marge Simpson Character Strength Enthusiastic people who are driven to fulfil their obligations and duties. They are committed to relationships which they consider to be lifelong & unalterable – Good in a tight spot Warm hearted individuals who highly value their relationships. Customer focused with the ability to bring out the best of people. Honour their commitments, Able to take constructive criticism well Warm, friendly and affirming by nature, Excellent organizational capabilities Weakness Tendency to always needing to be in charge and maybe controlling of friends & colleagues. Can be self-sacrificing and may not pay enough attention to their own needs Tendency to believe that they're always right, Their value for structure may seem rigid to others Extreme dislike of conflict and criticism, , Unlikely to express their needs, which may cause pent-up frustrations Click for more Info ESTJ - Overseer ESFJ - Supporter ISTJ - Examiner ISFJ - Defender
    49. 50. Creators (SP) Type ESTP Bart ESFP Homer ISTP Sideshow Bob ISFP Smithers Character Strength They love action and always seem to be doing something. Clear-headed when dealing with emergencies. Enjoy lavishing loved ones with big gifts. good to have on your side, corporate suit Generous & will go out of their way to help a colleagues. Live for the moment & know how to make the most of each moment. Usually self-confident, are not threatened by conflict or criticism Flexible and laid-back, usually willing to defer to their mates, Warm, friendly and affirming by nature Weakness Get bored easily. Enjoys lavishing loved ones with big gifts Can take conflict personally. Resist relationships that require them to function on a high intuitive or thinking level They thrive on action and excitement, and may stir things up to create it Extreme dislike of conflict and criticism, Tendency to hold back their thoughts and feelings, unless drawn out Click for more Info ESTP - The Persuader ESFP - The Entertainer ISTP - The Craftsman ISFP - The Artist
    50. 51. Intellectuals (NT) Type ENTJ Krusty the Clown ENTP Kent Brockman INTJ Mr Burns INTP Prof Frink Character Strength Enjoys lively intellectual conversations - welcoming such interactions as a learning opportunity Laid back and can get along with almost all other types of people. Enjoy dicussing & debating theories and concepts that interests them. Not threatened by conflict or criticism, Able to leave relationships which should be ended, Approach things which interest them very enthusiastically, Richly imaginative and creative , Weakness Can be direct & confrontational Can initiate arguments because they enjoy the debate. May be insensitive at times, Tendency to be unwilling or unable to accept blame Tend to be suspicious and distrusting of others, Tend to &quot;blow off&quot; conflict situations by ignoring them, or else they &quot;blow up&quot; in heated anger Click for more Info ENTJ - The Chief ENTP - The Originator INTJ - The Strategist INTP - The Engineer
    51. 52. Visionaries (NF) Type ENFJ Apu ENFP Barney Grumble INFJ Lisa Simpson INFP Ralph Wigam Character Strength Warm sociable people who are keenly in tune with other’s feeling & perspectives See the best in people and likely to bring out the best in people. Put a lot of effort into making thing work out between people Have very high expectations for themselves and others (both a strength and weakness) , Sensitive and concerned for others' feelings Have Driven to meet other's needs, Strive for &quot;win-win&quot; situations Weakness Well defined value systems can make them inflexible in some areas Lack confidence in their own judgement Extreme dislike of conflict and criticism May tend to be shy and reserved , Perfectionist tendencies may cause them to not give themselves enough credit Click for more Info ENFJ - The Mentor ENFP - The Advocate INFJ - The Confidant INFP - The Dreamer
    52. 53. UK Population ISTJ 13.7% ISFJ 12.7% INFJ 1.7% INTJ 1.4% ISTP 6.4% ISFP 6.1% INFP 3.2% INTP 2.4% ESTP 5.8% ESFP 8.7% ENFP 6.3% ENTP 2.8% ESTJ 10.4% ESFJ 12.6% ENFJ 2.8% ENTJ 2.9%
    53. 54. More info <ul><ul><li>You can complete more comprehensive Myer Briggs test online Click here. </li></ul></ul><ul><ul><li>http://www.mypersonality.info/personality-types/ </li></ul></ul><ul><ul><li>Consider what type your clients may be. There are useful tips on how to deal with the different types. </li></ul></ul><ul><ul><li>Other Links </li></ul></ul><ul><ul><ul><li>http://www.famoustype.com/index.htm </li></ul></ul></ul><ul><ul><ul><li>http://www.myersbriggs.org/ </li></ul></ul></ul><ul><ul><ul><li>http://www.personalitypage.com/home.html </li></ul></ul></ul>
    54. 55. Bridging the Gap: Integrating Communications and Fundraising Workshop 25 May,2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 0207 426 8877

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