SUCCEED in Presentations

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MTL: The Professional Development Programme
SUCCEED In Presentations
SUCCEED IN
PRESENTATIONS
Lose the fear of public speaking

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Attribution: All images are from sources where a Creative Commons license exists for commercial use. All icons are on subscription
from thenounproject. All clipart is from free sources. The MTL Professional Development Programme is copyright of Manage Train
Learn.
SUCCEED in
Presentations
Introduction: Many of us fear to speak in public because of the fear of what others
might think of us. Yet, when we have a message to convey to a large group, a
presentation offers us the best chance not just to win over people but to enhance our
reputation as well. The way we can do that is a belief that we can SUCCEED in each
presentation that we give. In this topic, we’ll show you the 7 steps in SUCCEED.

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How to SUCCEED WithYour Presentations
The seven features of effective presentations
together form the mnemonic SUCCEED. S for Suitability ie is a presentation the best way for you to
communicate on this occasion?
S
C
C for Convincing ie do you have the arguments and
influencing skill to persuade your audience to your view?
U
U forUnderstanding ie, is a presentation the best way to
put over your message?
C
C for Commanding ie, do you have the skill and experience
to deliver your presentation with authority?
E
E for Enthusiastic Ie do you get excited about the subject
and can you convey this to others?
E
E for Entertaining ie, will what you say and how you say it
keep an audience enthralled?
D
D for Daring ie, are your ideas a little dangerous or are you
playing it safe?

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1. S FOR
SUITABILITY
A presentation works best when it is the most
suitable means of communication for a particular
situation. The pluses of presentations are that
they are the most direct means of
communication between people. They can be
very effective, resulting in audiences being
persuaded to certain viewpoints by a speaker's
power. The drawbacks of presentations are that
their scope for two-way feedback is limited; they
require skill and confidence; and they are
unpredictable.
Is a presentation the right format for your message?
Flickr attribution: /109135366@N08/11192780556/

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2. U FOR
UNDERSTANDING
A presentation is a form of communication
aimed at increasing understanding by others. It
is predominantly one-way, from the speaker to
an audience with little scope for feedback. To
prevent misunderstanding, presentations need
to be clearly put over, in voice, material and
presentation technique. They should be in a
language which is common to both speaker and
audience. They should be well-presented in ways
that encourage understanding. They should be
well-prepared but not over-prepared.
Give your audience something memorable
Flickr attribution: /tedxsmu/13895544265/

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3. C FOR
CONVINCING
One of the most important features of giving a
presentation is to convince an audience to
accept an instruction, an idea or a proposal. To
do this, you have to get them to accept you.
People listening to a speaker take in a host of
impressions based on what they see and what
they hear. Much of this is based on perception
and assumption. To be convincing, decide at the
planning stage what sentence you want to leave
in your audience's mind: "Yes, we must try one of
these!"
Convince people by your own conviction
Flickr attribution: /thelazyworkaholic/12924862495/

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How to Persuade People with the Conviction Graph
To convince people about an idea, a product or
service, you need to give them enough
information to make up their minds and enough
time and space to let them convince themselves.
This means finding the right balance between
talking and staying quiet. If you miss the moment
to stop and you continue to talk, you risk over-
kill; if you stop too soon, they may not have
enough information to go on.
"Stand up to be seen;
speak up to be heard;
shut up to be liked."
Flickr attribution: /ufv/13651302513/

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4. C FOR
COMMANDING
When you take the floor of a meeting, your
audience delegate to you the right to lead them.
Often they do this reluctantly until you prove you
have the right to take command. You can show
you are commanding in some of the following
ways: appearing calm and confident; having a full
grasp of your material; leading assertively; being
at ease with yourself and your audience; and
having a sincere concern for what your audience
wants from you.
When you are in command, you can relax
Flickr attribution: /jeffdunncom/15818972496/

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AMemorable Talk
Memorable talks are those that get you noticed. Antony Jay describes this presentation in his book "Effective
Presentations".
An Army officer arranged to give a presentation on "Surprise in Warfare".
Once everyone had assembled, he announced his subject, placed a tiny squib on the table and took out his
matches.
Just as he was about to light the squib, his assistant let off a huge explosion at the back of the room.
The audience immediately learnt three lessons about surprise in warfare: be aware of deception about time,
place and the bang you expect.

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5. E FOR
ENTERTAINING
When a presentation works, there is a special
relationship between the speaker and the
audience. The audience lose themselves in the
oratory, flow and interest of the talk: where the
speaker takes them, they go; what he or she
describes they see; where he or she leads, they
follow. In short, they are entertained.
Entertaining speakers can weave magic with
their words: playing with our emotions; calling
on our imaginations; and fascinating us with
their thoughts which set off our own thoughts.
An entertaining presenter makes us forget ourselves
Flickr attribution: /andymag/9658762354/

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6. E FOR
ENTHUSIASTIC
The word "enthusiasm" comes from the Greek
words: "en" meaning "in" and "theos" meaning
"god"; so enthusiasm means "being in god" or
"inspiration". Whether a presentation is just the
marshalling of facts, a few ritual words at a
gathering of friends or the selling of new ideas,
we make a stronger impression if we believe in
what we're saying. Being enthusiastic can range
from, at one extreme, being excited and bubbly
to, at the other extreme, quiet confidence, total
commitment and a love for what we're doing.
Enthusiasm is the greatest business asset
Flickr attribution: /45289935@N08/4192844247/

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The Infectious Power of Enthusiasm
"Enthusiasm is the greatest business asset
in the world: it beats money and power
and influence. Single-handedly the
enthusiast convinces and dominates.
Enthusiasm spurns inaction. Like an
avalanche it overwhelms and engulfs all
obstacles in its path, sweeps aside
prejudice and opposition, storms the
citadel of its objective.
Set the germ of enthusiasm afloat in your
business: carry it in your attitude and
manner; it spreads like a contagion and
influences every fibre of your industry; it
means joy and pleasure and satisfaction to
your workers; it means life and virility; it
means spontaneous bedrock results - the
vital things that pay dividends."
(Quoted by Dorothy Sarnoff)

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7. D FOR
DARING
You can inject daring into any talk, even one you
have given scores of times before, if you
recognise that, even if to you it’s the 100th time,
to this audience it may be the first. Find a new
twist, a new angle, a new idea that thrills and
intrigues you. Set yourself a new challenge each
time you talk, one you cannot be sure of
achieving, such as a new joke or anecdote. See
yourself as performer and the presentation as a
show. In this way you can avoid the worst trap of
regular presentations: the dullness of the
commonplace.
Bring every presentation to life
Flickr attribution: /flamesworddragon/9533552890/

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This has been a Slide Topic from Manage Train Learn
AFinal
Word
At one level, a presentation is a form of predominantly formal and one-way communication aimed
at giving information to one or more people in ways that enable them to act. At another level, it is
a chance for us to SUCCEED in selling an idea and ourselves.

SUCCEED in Presentations

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