A brief overview on how to build a good profile, how to be found by and engage with your audience, and a bit of information on what makes posts viral. This covers the basics on how to build a solid inbound marketing strategy.

1. LINKEDIN STRATEGIES
FROM SOMEONE WHO ISN’T A LINKEDIN CONSULTANT
Eric Axelrod
President
DIGR
www.digr.io

2. ABOUT ME
Trusted Advisor
Engineer
Built hundreds of Analytical solutions
Many global companies
Founded DIGR in 2013

3. Data analytics
Data visualization
Big Data
Data warehousing
Data storage
Data & Systems
integration
Data governance
Data strategy
Data monetization
WE SOLVE HARD
DATA PROBLEMS

4. MY HISTORY WITH LINKEDIN (SINCE 2003)
Successfully used LinkedIn for
Finding a job
Lead generation (Sales)
Finding job candidates
Finding partners

5. PROFILE
 Complete headline and summary with consistent
messaging
 Clear value proposition (know your audience)
 Complete employment history for relevant positions
(not just a job title)
 Complete company page with UVP
 Good (professional) profile picture
 Relevant background image

6. Eye catching background
Is that Daymond John?
Professional profile pic
When did he grow a beard?
UVP
More UVP
Posting
content

7. RELEVANCE
What matters for LinkedIn SEO
Profile
views
Likes Comments Shares
Clicks to
expand

8. LINKEDIN SEO
Why do you care?
This determines how high in search results you
appear for keyword
This is really important when people are looking
for someone like you

9. COMMUNICATIONS
Post relevant articles and other content
Stay on message (know your audience)
Social media automation can save time (i.e. Buffer)
Like and comment on other people’s content

10. MAKING VIRAL CONTENT
Rules are changing very quickly all the time
LinkedIn video matters
Engaging posts matter (don’t post recycled or irrelevant content)
Anyone that claims to know all the answers is selling something

11. BROETRY
YES, EVERYONE HATES IT

12. A GREAT EXAMPLE
OF ENGAGING
CONTENT
This stuff is “above the fold”
You have to click to
expand the post

13. POWERFUL
PERSONAL STORIES
Probably has over 100k views
Overcoming challenges
Success story

14. OUTCOMES
Your life will become easier
People will come to you
People will respond to you when you message or invite
them

15. OUTCOMES
All of these things apply regardless if you are a
Job seeker
Salesperson
Business Owner
Recruiter

16. Your job level doesn’t matter
What sounds better if you are a CSR
“Customer Service Representative”
--OR--
“Improving Customer satisfaction one
person at a time”
THIS APPLIES TO EVERYONE

17. Questions?