Anvato Inc., today announced a partnership with EndPlay Inc. a Los Angeles-based provider of content management, engagement and monetization solutions delivered as software-as-a-service (SaaS) applications in the cloud.

1. Anvato and EndPlay Partner to Provide Seamless Web & Video Content Management to Local
Broadcasters
Anvato Inc., today announced a partnership with EndPlay Inc. a Los Angeles-based
provider of content management, engagement and monetization solutions delivered as
software-as-a-service (SaaS) applications in the cloud.
Mountain View, CA (USA), Wednesday - April 18th, 2012 -- Anvato Inc.
( http://www.anvato.com ), developers of video content management systems for live and on-
demand video publishing, distribution and monetization in broadcast quality, today announced a
partnership with EndPlay Inc. ( http://www.endplay.com ), a Los Angeles-based provider of
content management, engagement and monetization solutions delivered as software-as-a-service
(SaaS) applications in the cloud.
EndPlay has tightly integrated its platform with Anvato’s video content management system,
including its Broadcast Capture and Live Editing modules. EndPlay’s media customers will benefit
from a reduction in video editing and publishing time of up to 60 percent through a seamless
process to publish web videos from live broadcasts.
"The EndPlay content management, engagement and monetization solution, integrated with
Anvato’s video platform, gives local broadcasters a one-stop solution for web and video content
management," said Alper Turgut, Anvato CEO. "This provides users an incredible amount of
flexibility and time savings in capturing, editing and publishing video to their web sites and mobile
devices."
EndPlay's cloud-based platform intelligently delivers audio, video, text and rich media across
brand websites and to virtually any end-user device for companies across media and
entertainment, consumer packaged goods (CPG) and retail spaces.
Says Dr. Christos M. Cotsakos, Founding Chairman, CEO and President of EndPlay: "We
realized an opportunity to better service our clients by offering them the best tools available today
for the daily management and monetization of all their digital assets across multiple web and
mobile devices. Anvato’s video content management system can seamlessly capture and edit TV
broadcast, publish it online, and syndicate it to affiliates and partners in near real time. We have
found a very solid partner in Anvato."
Anvato ( http://www.anvato.com ) is the recipient of the Frost & Sullivan Global Innovation Award
in Online Video with innovative broadcast customers such as Journal Broadcast Group and
Univision.
About EndPlay:
EndPlay is a leading provider of SaaS Content Management, Engagement and Monetization
solutions delivered in the cloud. Powered by its unique 'Intelligent Rendering' technology,
EndPlay's end-to-end Platform provides a streamlined user experience that empowers clients to
seamlessly produce, manage and instantly deliver content optimized for virtually any device. The
company's extensible architecture and integrated partners ensure EndPlay clients can expand,
engage, monetize and leverage their content management solution against the complexities
facing all brands in the era of Big Data and Quantum Content.
Enterprise clients in media, entertainment, consumer packaged goods (CPG) and education
verticals have turned to EndPlay's experienced Client Services team to support collaboration,
implementation and optimization of their EndPlay solutions. EndPlay’s commitment to innovation
and customer-centric approach enables clients to stay ahead of their competition, increase
audience engagement, and future-proof their digital business investment.
EndPlay is headquartered in Los Angeles, with a regional office in Palm Beach Gardens, and is

2. currently establishing regional offices in Boston, Dallas, San Francisco and Seattle. For more
information, visit http://www.endplay.com.
About Anvato, Inc.:
An innovator in broadcast-to-online video, Anvato ( http://www.anvato.com ) is the only video
platform that combines live and on-demand video publishing, distribution, and monetization in
broadcast quality. Our solution includes broadcast-specific modules such as live editing of
broadcast streams, and live broadcast capture. Anvato automatically identifies television
commercials and replaces them with audience-targeted advertising to achieve superior
monetization revenue, both for web and mobile. Anvato applications include: Live broadcast
capture, live video editing, live streaming, video syndication, monetization, TV Everywhere and
video analytics and reporting.Anvato maintains a world-class R&D team in Mountain View, CA,
and its products incorporate patented Perceptual Signature™ video fingerprint technology.
Contacts:
For Anvato
Victor Cruz
press@anvato.com
+1 978.594.4134
For EndPlay
Marissa Arnold or Jesse Odell
endplay@launchsquad.com
+1 212.564.3665 (New York)
+1 415.625.8555 (California)
Press & Media Contact:
Victor Cruz, Principal
MediaPR.net Inc
465 N. Whisman Road, Suite 600
Mountain View, CA 94043 - USA
+1-978-594-4134
press@anvato.com
http://www.anvato.com