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Social Media Powerpoint

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Social Media Powerpoint

  1. 1. Eri Takashima(roygbiv_0402@yahoo.co.jp) Atsuhiro Kawakami(atsuhiro.k0131@gmail.com) Yuri Nomura(yurinomura1990@yahoo.co.jp)
  2. 2. About the company What is Boba? Goals and Objectives Four Pillars of Social Media Strategy Social Media SWOT Analysis The ACCESS Model Social Media Implementation Plan Timeline
  3. 3. • Company :Boba Café • Place:1223 University Ave Suite 110 Riverside, CA 92507 • Hours:Mon-Fri 10:30 am - 1 am Sat-Sun 11 am - 1 am • Price: under $20 • Neighborhood:University
  4. 4. • Type of Industry: – Cafe, Taiwanese tea, Food • Product Lines: – food and beverages • Sustainable Competitive Advantage: – Boba Café’s variety of flavors of Boba Tea and personalization
  5. 5. • Boba tea is a Taiwanese tea with ball- shaped tapioca starches. These ball- shaped starches are what is generally called boba. Bobas are sometimes made from colorful jelly in various shapes. • Also called “bubble teas” or “pearl teas”
  6. 6. • By campaigning through social media, have the café and its delicious boba tea acknowledged more and attract new customers • Aim to increase 1.5 times more customers by the end of summer
  7. 7. 1.Communication 2.Collaboration 3.Education 4.Entertainment
  8. 8. • Communication – Facebook fan page – Twitter – Official web page
  9. 9. • Collaboration – Accessible information through online network private to Boba Cafe
  10. 10. • Education – Education Program • Guidelines – Distribute information about what boba is and how it is made on a website
  11. 11. • Entertainment – Feature on monthly special boba tea – Feature on existing variation to personalize your own boba tea or increase more flavors – Stamp Card
  12. 12. Strength 1. Good location 2. Reasonable price 3. Good Reputation 4. Three kinds of size of boba tea(small, medium, large) 5. various tastes Weakness 1. $0.50-1.00 more expensive than Life Café which is located closer to the UCR extension center Opportunities 1. Near UCR 2. Hot weather in Riverside encourages people to want boba tea Threats 1. Similar boba teas in cafes nearby
  13. 13. Strengths Weakness Opportunities 1. Reasonable price 2. Improve current marketing 1. Poor social media 2. Lack of promotion Threats 1. Improve social media 1. Train employee to use social media
  14. 14. • There are several similar boba shops nearby → need to improve their social media
  15. 15. • Audience – Identifying segment…Ready-to-drink Boba tea – needs…need for thirst – trends…boba as something fun to drink, variety of flavors – Gender…both men and women but women in particular to hang out with their friends – University students from UCR who get thirsty before or after their classes
  16. 16. • Concept – Mix boba from the variety of beverages, the variety of flavors and customize it to match your perfect day
  17. 17. • Competition – Use the existing social media tools to research and analyze how your competition attracts their customers and meet their expectations. – Find a way to differentiate our boba tea social media marketing from theirs. • Ten Ren’s Tea Time • Life Café
  18. 18. • Execution and Social Media – Use social media outlets such as • Online website – Introduce what boba is and how it is made – Menus and pricing • Google analytics • Facebook and twitter – Facebook…existing media. Make it creative – Twitter…participate in Twitter by using hashtag “#bobacafe” • You Tube – Existing but irrelevant. Upload an alternative of how to make boba and UCR students enjoying drinking it
  19. 19. • Sales Viability – Satisfaction and loyalty to lead to repetition, a habit to stop by Boba Café – Curiosity to try out other flavors and customization – Yelp page( http://www.yelp.com/biz/boba- cafe-riverside ) offers 1 free milk tea – Offer more discounts on other deployments
  20. 20. • Google Analytics – Create a search term that you want to be notified about, and monitor all the worldwide web pages and blogs that contain that term – Have Google notify “Boba Cafe””Boba tea, Riverside” – Know reputations or different perspectives • Twitter – Monitor tweets that mention about Boba Café – Use Search.Twitter.com to search all around the world for any tweets about “Boba Cafe”
  21. 21. July • Make Social Media Marketing Team • Create Twitter accounts for all employees August • Establish Online Website • Make a more creative Facebook fan page September • Start Foursquare campaign • 50cent off if the customer checked-in

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