B'lue Marketing

1. B’lue -Flavored Water

2. Contents
• Introduction to Danone Group.
• What is B’lue.
• The Survey.
• Product Review.
• Feedback & Conclusion.
• Bibliography

3. The DANONE Group
• The DANONE Group is a French food-products
multinational corporation.
• It based in the 9th arrondissement of Paris.
• It was founded in 1919 by Daniel Carraso.
• It produces dairy products, bottled water, cereals,
baby foods and yogurts.

4. Company Profile
• Narang Beverages is a joint ventures with Group DANONE.
• A global leader in healthy food & beverages.
• Turnover of Euro 17 billion (Rs. 1299 Crores)
• 1st in fresh dairy and is a leader in baby nutrition and natural mineral water worldwide.
• Suntory Narang is the joint venture with Suntory Group.
• Aim to grow healthy beverages and Coffee under the brand name KARMA.
• In addition, the Narang Group has exclusive distribution partner for several premium
international food and beverage brands such as :

5. The Product

6. Introduction
What is B’lue?
• B’lue is a kind of soft drink beverage that is enriched with a
proprietary blend of vitamins B3, B6, B9, B12 and minerals like
potassium, sodium and magnesium.
• B’lue comes in 4 fruit flavors.
• It is rich in minerals and is free of caffeine, artificial colors and
preservatives.
Video 1

7. Continued.. What does it look like?
• The blue color bottle makes it looks like you are drinking
clear blue water.
• However, the flavoured water present in it is similar to
plain water except with "enhancements".
• Presently, B’lue flavoured water is available in 500 ml
bottles.
Video 2

8. What Flavours are available..

9. The Survey
SAMPLE SIZE- 30
Note :- This survey was done only in college.
Video 3

10. Are you familiar with the brand?
22
8
Review
Yes No

11. Did you like it?
19
3
Review
Yes No

12. Would you prefer having it in future?
17
5
YES
NO

13. How did You get to know about the product?
34%
3%
36%
9%
6% 12%
Television Ads Hoardings Friends Magazines Social Network others

14. How much will you rate the product ?
2
1
13
6
0
Rating
VERY BAD
BAD
AVERAGE
GOOD
VERY GOOD

15. Would you prefer having this product instead
of tonic or packaged water ?
8
14
Sales
YES
NO

16. Product Review
• What is in it?
Water, sugar, acidity regulator, minerals, vitamins, energy, carbohydrate,
sodium, magnesium and potassium.
• Points of Parity
Flavored Drink which refreshes mind and body.
Quenches Thirst.
• Points of Difference
Contains no preservatives, non-alcoholic & non-carbonated drink.
Contains Vitamins & Minerals.
Water - based drink with a tinge of fruity flavor.

17. The Competitors

18. Feedback
• It is not an energy drink, but a simple flavored water.
• Price seems to be on the higher – side.
• Product needs more advertisement during events and on Television(IPL, daily
soaps, etc.) to gain popularity.
• It should be available in pet bottle sizes of 200ml & 350ml.
Conclusion
• As per the conducted survey, it can be concluded that people would like to drink
B’lue again, but they would still prefer mineral or packaged drinking water over
B’lue.

19. Bibliography
• www.danone.com
• www.drinkblue.in
• www.business-standard.com
• www.danonenarang.com