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Seo, what matters
- 1. SEO, WHAT MATTERS Erez Elias, CEO at All The Way Up Media
- 2. What is SEO? Search engine optimization Improving the rank of a website/ webpages on search results. According to Search Engine Land the industry will be worth $80 billion by 2020 (Larger budget than advertising).
- 3. 1.Content, Content, Content SEO is about producing good content that people want to read. It is not what you think is interesting but what users think is interesting! Good content will draw traffic.
- 4. 2. Authority/ Reputation Websites with authority naturally rank higher. (large companies, government). Small companies have to work harder than to become reputable. How to become reputable? Creating good content (traffic) Backlinks from reputable websites in the industry Age of website
- 5. 3. Long Tail Terms Vs. Keywords Lower your competition and use long tail terms. Be more specific.
- 6. 4. Speed First thing: user experience! Google announced that mobile page load speed will be a ranking factor.
- 7. 5. Local It’s crucial for local businesses to be found locally (like restaurants, lawyers). Reviews are very important. Google Free Business Listing, Bing Places for Businesses Different strategy when writing content.
- 8. 6. SEO Is An Ongoing Project Building a website is a only the first step to get clients. SEO is a never ending job.
- 9. 7. Not Only Google Google is very dominant in the search industry but it’s not the only one. Google: 79.88% Bing: 9.9% Yahoo!: 8.34% Don’t spend much time on other engines but at least do the basics.
- 10. 8. Stay Current Stay Tuned to Google Announcements. Follow blogs Search Engine Land, Moz, Yoast SEO Blog
- 11. Thank You! Used for WordPress Toronto North. Erez Elias.