As the digital landscape continues evolving, platforms like WhatsApp, guided by Meta, are transforming how businesses communicate with their customers. Official WhatsApp API providers such as EnableX have played a pivotal role in this transformation, converting WhatsApp from a personal messaging app into a powerful business communication tool. Today, businesses worldwide use WhatsApp to promote and sell their products. Businesses that have earned the WhatsApp Green Tick Verification stand out in this bustling market.

1. How to get Green Tick on
WhatsApp Business? TECHTALKS
As the digital landscape continues evolving, platforms like WhatsApp,
guided by Meta, are transforming how businesses communicate with
their customers. Official WhatsApp API providers such as EnableX have
played a pivotal role in this transformation, converting WhatsApp from a
personal messaging app into a powerful business communication tool.
Today, businesses worldwide use WhatsApp to promote and sell their
products. Businesses that have earned the WhatsApp Green Tick
Verification stand out in this bustling market.
The green tick is a verification badge that signifies an Official Business
Account (OBA) on WhatsApp. Earning this badge requires businesses to
undergo a comprehensive verification process and meet the stringent
criteria set by WhatsApp.

4. What are the benefits of WhatsApp Business
Green Tick?
The green tick is more than just a badge – it’s a hallmark of trust and
authenticity. As demonstrated in a 2022 case study by the Carrefour
group, WhatsApp boasts a 98% open rate, a figure incomparable to any
other platform. Here’s why securing the green tick is a game-changer:
• Greater Visibility and Recognition: The green tick is prominently
displayed next to your business name, ensuring instant visibility. It
signals to customers that your brand is officially recognized by
WhatsApp, which makes your business more memorable and can
increase brand recall.
• Increased Customer Confidence: Customers feel more
comfortable dealing with a business that has been verified by a
trusted platform like WhatsApp. This added confidence can lead
to higher response rates, increased sales, and stronger customer
relationships.
• Competitive Advantage: Given that the green tick is not easily
obtainable and is reserved for certain businesses, having it
provides your business with a competitive edge. It can help
differentiate your brand from others in the marketplace, making
you more appealing to potential customers.
• Streamlined Communication: The green tick ensures that your
business name appears in the conversation thread even if a
customer hasn’t saved your number. This allows for more
seamless communication, as customers can easily identify your
messages.
• Enhanced Marketing Impact: The green tick amplifies the impact
of your marketing messages. Given the added trust and credibility,
your messages are more likely to be read and acted upon,
amplifying the return on your marketing investments.

5. • Lower Risk of Account Suspension: The green tick significantly
reduces the risk of your account being flagged as spam or being
suspended, ensuring uninterrupted communication with your
customers.
• Improved Customer Service: With the green tick, your customer
service efforts can also see improvements. Customers are more
likely to reach out to and engage with a verified account, thus
leading to better customer interaction and feedback, which is
crucial for your business growth.
The Role of Meta in Verification
Meta, as the governing force behind platforms such as Facebook and
Instagram, reserves the sole authority to grant the green tick. The
verification process serves to verify the identity of organisations and
ensure that users interact with authentic accounts.
The Application Journey
Securing the green tick is not a mere formality; it requires a meticulous
application process. Account holders seeking verification must submit
their request through a dedicated application that undergoes rigorous
scrutiny by Meta. This stringent evaluation ensures that only deserving
individuals and organizations receive the distinguished verification
badge. This process includes submitting certain information and
supporting documents.
Mandatory Documents required for Green Tick
Verification
Before initiating the WhatsApp Business account verification process,
ensure you meet the following prerequisites:

6. • Full business name: The official name of your business as
registered with relevant authorities
• Registered Address: The official registered address of your
business
• Verified Facebook Business Manager ID: This is essential for
verifying your business identity. If you already have a verified FB
Business account, you can find the FB Business Manager ID here.
If you don’t, you would need to create and verify a Facebook
Business account.
• Company website URL: Your business website’s URL is necessary
for customers to learn more about your business.
• WhatsApp Phone Number: The number must be accessible to you
and able to receive an OTP. If the number is a mobile number, OTP
will be sent via SMS. If it is a landline number, OTP will be sent via
an automated voice call. Please ensure the number doesn’t have
an active WhatsApp service, whether at a personal or Company
level before you apply.
• WhatsApp display name: If this is different from the official
business name, you need to provide at least one of the following:
– Link to the website page showing the relationship between the
two names.
– Link to social media account pages showing the relationship
between the two names (Facebook, Instagram, Twitter, LinkedIn,
etc.).
– Link to digital copies of media articles showing the relationship
between the two names.
• KYC Documents: This includes a copy of the company
incorporation certificate and address proof such as a utility bill or
bank statement. Your WhatsApp for Business service provider will
provide a list of acceptable documents basis your country of
incorporation and other criteria.

7. • Authorized signatory ID proof: This is necessary to confirm the
identity of the person who is authorized to sign on behalf of the
business.
• Company logo: This should be in JPEG or PNG format, with
dimensions of 2048 x 2048 pixels.
The above steps ensure that your business meets the criteria to apply
for the green tick.
Note: The prerequisites may vary, so always check the most updated
requirements before applying for the Green Tick.
The Criteria for Verification for WhatsApp
Business Green Tick Application?
Meta has established specific criteria for granting the green tick, which
has evolved over time. While the exact requirements may vary, common
factors include the account’s notability, media coverage, and public
interest.
Prerequisites for the WhatsApp Green Tick
Application
As per cutoff 2021, before initiating the WhatsApp Business account
verification process, ensure you meet the following prerequisites:
• Use the WhatsApp Business API Account: You can’t apply for the
Green Tick with a standard WhatsApp account or the Business
App. You need to have a WhatsApp Business API account, and it
must be verified on Facebook Business.
• Set up 2-Step Authentication: You need to have additional
security on your account, which means setting up 2-step
authentication.

8. • Be a registered business: The Green Tick is currently not
available for individuals or business that aren’t incorporated as per
local laws. You need to be a registered business entity to apply.
• Reach Tier 2 Messaging or higher: It’s recommended that your
business reaches at least Tier 2 messaging level. This refers to the
volume and frequency of messages you send.
• Others: Depending on the availability of all information described
in this document, additional information may be sought by the
Meta team before verifying your account.
Which businesses are not Eligible for a Green
Tick on WhatsApp Business Account?
There are specific businesses that are not permitted to integrate with
WhatsApp Business API, and subsequently, cannot apply for the Green
Tick. Such businesses include those involved with:
• Drugs and Tobacco products
• Gambling activities
• Alcohol brands
• Weapons and ammunition sales
• Sale, purchase or trading of live animals
• Adult products or services
• Medical and healthcare products
• Dating services
• Cryptocurrencies
If your business falls under any of these categories, you would not be
able to apply for a Green Tick on your WhatsApp Business account.

9. How to apply for WhatsApp Business
Verification (Green Tick) through brand
authentication
Once the prerequisites are met, you are ready to apply for verification.
Create a Trial account on EnableX here, and request for WhatsApp
service. Once you have applied for the service, our solution specialists
can help guide you through the journey to complete the steps to get
authenticated. Alternatively, you can follow the steps given below to
complete the authentication.
When you are completing this activity on your own, Facebook may ask
for certain additional documents through notifications to your
Facebook Business account’s email id. Please respond in a timely
fashion to these requests. If you have signed up with a partner like
EnableX, we help you throughout the process. Please note the
verification is a direct result of availability and verification of the
documents Meta (Facebook) requires from you, and we only play a
facilitator’s role.
Access WhatsApp Manager
• Open your Facebook Business Manager and navigate
through Account > WhatsApp Accounts > WhatsApp Manager.

10. Navigate To The Profile Section
• To go to your Profile section, navigate to Phone numbers >
Settings.
Select The Desired Number

11. • If your account has more than one WhatsApp Business account
number (or WABA number), you need to choose which one you
want to get verified.
• Select the appropriate number and then click on Settings for that
number.
Submit Your Request
• Click on Submit Request button. You will be prompted to fill out
certain information. Make sure you fill in all the necessary fields.

12. Wait For Review
• After submitting your request, all you need to do is wait.
WhatsApp will review your application, which may take between 5
to 7 business days. During this time, you’re free to use your
WhatsApp Business account as you normally would.
Check The Result
• If your application is successful, the green tick will automatically
appear on your WhatsApp Business account.
• If your application is not approved, don’t worry – you can continue
to use your WhatsApp Business account as you usually do, and
consider reapplying in the future.

13. And that’s it! You’ve now completed your application for the WhatsApp
Business Verification Green Tick. Best of luck with your application.
What to Do If Your Green Tick Verification Is
Not Approved
If your application for the WhatsApp Business green tick has been
turned down, this means that your account hasn’t met the criteria for
the green tick at this point. Regrettably, there is no option to contest
this decision. You will need to wait for a 30-day period before you can
reapply for the verification.
How to Increase Your Chances of Gaining the
Green Tick?
Increasing your chances of securing the green tick involves:
• Creating an official website and email address
• Running Click-to-WhatsApp ad campaigns
• Maintaining a high-quality rating for your WhatsApp phone
number. Our guide will help you upgrade your messaging tier.
• Elevating your brand awareness via strategic PR campaigns
How Can EnableX Assist You in Gaining an
Official Business Account?
As an official partner of Meta and a recognized WhatsApp Business API
provider, EnableX offers insights and support crucial to achieving the
WhatsApp Green Tick Verification for your business.
WhatsApp Business API providers like EnableX facilitate the process of
integrating WhatsApp Business into a company’s existing

14. infrastructure. They provide the tools necessary to use WhatsApp as a
communication channel, such as sending automated notifications,
responding to customer inquiries, and more.
Frequently asked questions:
What Is WhatsApp Business Account?
The WhatsApp Business App is a free solution designed for small
businesses, while the WhatsApp Business Platform (which includes the
WhatsApp Business API and WhatsApp Cloud API) is offered through
official WhatsApp Business Solution Providers (BSPs), which are chosen
by Meta.
However, only the accounts that use the WhatsApp Business Platform
(also known as WABA accounts) can apply for the green tick verification
on WhatsApp Business. Once these accounts are verified and given the
green tick, they become WhatsApp Official Business Accounts (OBAs).
The standard WhatsApp Business App accounts do not have access to
this verification process.
How To Get WhatsApp Business API Account On EnableX
Request for WhatsApp Service
To use the WhatsApp for Business API through EnableX, you will need to
submit a service request on EnableX platform.
• SIGN IN to the EnableX Platform. If you don’t have an account yet,
you can create one by signing up [here].
• Navigate to WhatsApp in the left menu bar.
• Select Request in the resulting menu.
• If you want to begin with WhatsApp Business APIs, Click on I
WANT WHATSAPP FOR BUSINESS.

15. Setup WhatsApp Business Account
Setting up a WhatsApp Business Account (WABA) with EnableX allows
you to take advantage of a range of powerful features to enhance your
WhatsApp Business experience.
Once you have submitted the request, EnableX’s support team will
contact you to gather any required information and documentation to
get you started with WABA Registration Process. They may also provide
guidance on the setup process and answer any questions you may have
about using the API effectively.
How to Create a WhatsApp Business API
account with EnableX
To use WhatsApp Business API, you need to use WhatsApp as a Service
in your Project.
• Navigate to My Dashboard
• Go to My Projects section
• Click on CREATE PROJECT button
• This will take you to a new Form
• Enter the project-related information like project
name, application and description.

16. • Enable WhatsApp in the Channels section.
• Once you have filled in all the necessary information, click on
the Create Project button to create your project.
• A popup of successful project creation will appear on your screen.
To move further into process click on GET STARTED button.
• If the project creation process fails, review the previous page and
ensure that all mandatory fields are completed.
Submit Your Business Information

17. Once you create a WhatsApp project with EnableX, Now you need to
submit your Business information such as Phone number, Business
name and description.
Path# 1
• After creating a new project, from the Acknowledgement Popup,
click GET STARTED.
• The project phone number page will open. Click on ADD NUMBER.
Note: The ADD NUMBER button is displayed until a phone number is
added or requested for purchase, and it disappears afterwards.
Fill & Submit Form
• A new Add Phone number page will open with two tabs: Register
New Number and Add Registered Number.
• Both tabs display a related form, which is explained below:
Register New Number
To register a new number with WhatsApp and add it to the project after
registration:
• Enter the displayed Account Name, Phone Number, and
a Message to Team EnableX regarding your request.
• Check the checkbox if the phone number is already in use with
WhatsApp Business through another provider, indicating that it
needs to be migrated.

18. • Then, click on PROCEED to submit your request.
After submitting your phone number registration request, our support
team will review your application and may contact you for any additional
information or documentation required. In case of migration, your
phone number will be delinked from old WABA and link to your WABA
with EnableX. Your Phone number will also be knowns as Brand MSIDN
on EnableX Platform.

19. Once your information is verified, WhatsApp will grant you access to
their APIs