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Diagram- the digital age
- 1. The Digital Age Music Vinyl The historyof vinyl 1930 RCA Victorlaunchedthe firstvinyl long-playingrecord Brief Audience 13-19 Aim is to encourage people to think about the impactof the digital age on modern society Between 5-15 minutes 1921, typical costof producinga record wasaround20 cents,and consumerstypicallypaid between85centsand $1.25 (94p) Comparedtonow,on average a record isaround£20 and upwards Why people collectvinyl Why people don’tcollectvinyl ‘To have a physical copyof my favourite albums’ ‘Music soundsbetteronvinyl’ ‘My parentsintroducedme tothem and I’ve collectedthemsince’ ‘It’sa physical wayof showingmy favourite music’ ‘I findthemnostalgic,andthey almosthelpme disconnectfrom reality’ ‘Too expensive’ ‘Noroom forthe recordplayer,or to store records’ ‘I’ve neverthoughtof buyingthem because of howquicklyyoucan streammusicon yourphone’ Sales / Statistics CD’s were introduced in1979 Cassette tapesfor audiostorage were made in1962 Bestsellingalbumsof the 60s: - All albumsbyThe Beatles - The Soundof Music Soundtrack - BookendsbySimon& Garfunkel - The RollingStonesNo.2 by The RollingStones - LedZeppelinIIbyLed Zeppelin Spotifystreams,Nov.2020 The Beatles – 22,528,089 Zeppelin –14,682,469 Bowie – 14,468,172 BuddyHolly – 1,417,686 2019 – 4.3 millionrecords were sold 2017 – reacheda highin vinyl sales,withmore than 3.1 soldwhichisa rise of 53% comparedto2015 and the highestnumber since 1991. Vinyl Revival– renewedinterestand increasedsalesof vinyl recordstaking place inthe Western worldsince 2007 Positivestostreaming platforms - Keepingmusicianswho may have passed musicalive,e.g.Buddy Holly - Quickand free - Let usdiscovernewup and comingbands/ singers Negativestostreaming platforms - Lessphysical albums are beingbought e.g.Sgt. Pepper’sLonelyHeartsClubBand Original release–1 inthe UK charts 2017 reissue –in the UK charts AbbeyRoad Original release–1 inthe UK charts 2019 reissue –1 inthe UK charts UK’s topsellingvinyl albumsof 2019 – AbbeyRoadbyThe Beatlesat5 While the digital age mayhave made vinyl salesdecrease due to streamingplatforms,e.g.Spotify, Apple Music,the numberslostin vinyl saleswere mostlikelymade up forin digital streamsand downloads