Presented to a group of graduate affairs and enrollment officers across Boston University on the topic of building social media strategies to increase yield.
4. ‣ TUITION / FINANCIAL AID / SCHOLARSHIPS
‣ WHO ARE THE FACULTY?
‣ STUDENT STORIES
‣ CAREER OUTCOMES
‣ CAMPUS CULTURE
‣ OPPORTUNITIES OUTSIDE THE CLASSROOM
‣ LOCATION
5. BEFORE YOU POST, BUILD PERSONAS
CONNOR, 22
SARAH, 43
RITI, 23
DARIAN, 30
LOOKING FOR A ONE-YEAR
MASTER’S IN VIDEO PRODUCTION
WHERE HE CAN STUDY AND WORK
IN LOS ANGELES
AS AN INTERNATIONAL
STUDENT, RITI CARES A LOT
ABOUT A UNIVERSITY’S
RANKINGS AND PRESTIGE
DECIDED TO GO BACK TO SCHOOL
MID-CAREER TO GAIN NEW AND
RELEVANT SKILLS, NETWORK, AND
ADVANCE PROFESSIONALLY
HAS A PASSION FOR FILMMAKING,
FILMMAKING, AND WANTS TO
FURTHER DEVELOP HIS CRAFT,
BUT IS WORRIED ABOUT
AFFORDABILITY
10. CONTENT PLANNING AND STRATEGY
▸ What types of content do you share across your channels?
Before posting, think about the purpose that it serves.
▸ When I plan and develop social campaigns, I try to have them
fall within one of these four content “buckets”:
▸ Academics
▸ Opportunities
▸ Stories
▸ Outcomes
11. STUDENTS WANT TO HEAR FROM STUDENTS
Have you thought about launching an ambassador program?
Find students who are passionate about BU and invite them to create
content and engage with the prospective student audience.
12. LET YOUR STUDENTS DO THE TALKING
We created a miniseries featuring two current students (a grad and undergrad).
Each month, we ask our followers what questions they have about life at COM and
BU, and Connor and Geneve answer them vlog style.
13. PAID SOCIAL ADVERTISING - BE AUTHENTIC
Try experimenting with your social recruitment ads.
Nazareth College shared blog posts written by students on
their ads. This is a smart approach, because it gives students
a reason to click because it’s native content that you’d expect
to see in your news feed.
