In the next 10 years the need for distance learning will be realized. Increasing high school graduation classes, expanded needs for an educated workforces beyond the high school level, and the limits of bricks and mortar class rooms will be evident. This presentation will show how the distance learner is presently underserved currently.

1. If you Build it
for one you
Build it for all
USDLA Presentation

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Lets set the stage
1. Some background
2. What's right and what's wrong
(With bricks and mortar schools)
3. What's right and what's wrong
(With online schools)
4. It’s just a transition
5. In summation
This
presentation
is organized into
five parts:

3. — Some background —
The evolution of the non-traditional student
Who’s going to college and why?

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A traditional learner:
A young student who uses
conventional means to obtain
an advanced post secondary
degree…
…And he/she
does this as a
matter of course.
Definition:

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A non-traditional learner:
A older student who uses
unconventional means to obtain
an advanced post-secondary
degree…
…And he/she
does this as a
matter of consequence.
Definition:

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In 1977 - 9 out of every 10 students
were traditional learners.
The
traditional
learner:
• 21 years old
(on average)
• Unemployed or
just starting a career
• Not married and
has no children
• Has only secondary
education experience

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In 2007 - 7 out of every 10 students
are non-traditional learners.The
non-traditional
learner is:
• 36 years old
(on average)
• Has a full time job
and is fully enmeshed
in a career
• Is married & has kids
• Has many types of
education experience:
-Community college
-On job training
-Certificates

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Growth
Total High School Graduates
2,500,000
3,300,000 3,200,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2001 2011 2016
Year
NumberofStudents
The US Education
Department
predicts:
• The largest graduating
High School Class in US
history will be in 2011
• The numbers will stay
constant until 2016,
then it will dip slightly
• 75% of this growth will
be fueled by racial and
ethnic minorities who
have been underserved
by the US post-
secondary education
community

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Space and the Ivy League
Institution Name
# of
Applications # Accepted
Acceptance
Rate
1. HARVARD UNIVERSITY 19690 2054 10%
2. YALE UNIVERSITY 17735 2014 11%
3. PRINCETON UNIVERSITY 13695 1733 13%
4. STANFORD UNIVERSITY 19172 2486 13%
5. COLUMBIA UNIVERSITY of NEW YORK 17258 2275 13%
6. CALIFORNIA POLYTECHNIC STATE UNIV. 21794 3465 16%
7. MIT 10466 1665 16%
8. DARTMOUTH COLLEGE 11734 2173 19%
9. UNIVERSITY OF PENNSYLVANIA 18282 3878 21%
10. DUKE UNIVERSITY 17749 3804 21%
Applications and
Acceptance for top
10 colleges in 2005:
The top 10 colleges in the
US had on average:
• 16,758 applications
submitted to them
Of those
• 2,555 were accepted
• The average rate of
acceptance for these
colleges was
15%
2005 Top 10 US College Acceptance Stats

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Space and the average student
• 4,966,733
Applications submitted to them
Of that only…
• 3,030,275
Were accepted
Leaving…
• 1,966,468
Students unaccounted for… where are they?
Applications and
Acceptance for all
colleges in 2005:
Of a list of 856 colleges
that were tracked, the
average acceptance rate
for all of them was only
68%.
Or to put it in real
numbers, these colleges
had a total of:
?

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Costs
“For the foreseeable
future, college cost
increases are going
to exceed inflation,
and people need to
incorporate that into
their plans”
Kal Chany
Paying for college
without going broke
Tuition Increases
Compared to Inflation from 2004-2010
4.2
4.8
5.4
2.7
3.4 3.2
8.3
7.5
6.7
6.0
3.93.73.53.4
0
1
2
3
4
5
6
7
8
9
2004 2005 2006 2007 2008 2009 2010
Tuition Increases Inflation
Estimated

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Conclusion
If the non-traditional learner is now the
majority, if costs are rising, if space in
bricks and mortar institutions is limited,
and if demand from less affluent sectors is
increasing, the only effective way to
support the oncoming growth
is by embracing new
ways of offering post
secondary education…
i.e. Distance Learning.

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— What's right and what's wrong —
The ball is in our court
We can and need to do a better job.

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The distance learning
community needs to step up
The distance learning community is the
only education industry that is uniquely
poised to meet the rising demand and is
the only industry that can effectively
mitigate the increasing costs… fairly.
We HAVE to
think differently.
• We need to support
students
• The communities they
come from
• Do it in a way that
breaks the mold of
“the old way of doing it” Scalable
demand
Lower
costs
+ Distance
Learning

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Intellectual Boundaries
It’s easy to
define a bricks and
mortar campus:
• Look down and there
it is
• Buildings are well
defined and functions
are very easy to
understand

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However 3 areas bricks and mortar
work with their communities
1. Affordable non-affordable financial aid
2. Training for non-degree seeking
students, critical services, and lifestyle
enrichment
3. The exploration and collection of
critical thought.
Bricks and mortar:
A typical local college not
only serves to educate its
students, they also serve
a critical role in the
communities they are a
part of:

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1. Community Outreach & Financial Aid
Currently, colleges and universities
support the communities they are
located in with basic outreach, by
granting work-study and financial
aid to needy students.
Financial Aid:
By helping to defer some
of the costs a student
may face in school with
grants and work study, a
college gets in return:
• An engaged student
• A productive student
• Better student services
• The community
receives a productive
short-term tax paying
worker

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2. Community Training
Colleges offer classes to non-
degree seeking students in such
areas as:
– Life style enrichment-cooking, foreign
languages, humanities…
– Needs based-life saving courses, baby
sitter training…
– Business Support-training, single day
seminar hosting, technical training
certification…
Certificates,
Licenses & CEU’s:
Not everyone who wants
to go to school does so to
obtain a BA or MA
degree. Colleges and
universities support the
communities they are in
by offering other non-
terminal degrees and
course work.

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3. Collection of Critical Thought
Being a repository:
Not only do colleges
support and sponsor
libraries and class room
discussion and debate,
they also support and
sponsor informal and
formal groups for
discussion.
This type of discussion
needs to continue
in the online world
as well.
Colleges and universities act as a
lightening rod for the collection of
dynamic thinking & free association.

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Conclusion
That Sea Change will be
in the form of students
becoming more self-
directed and distance
learning universities taking
a more proactive role in
supporting the communities
that students are located
in. Basically, it will require
all of us to…
…think differently.
An Epiphany:
In order for distance
learning to become more
widely accepted, adopted
and utilized by students
(both traditional and non-
traditional), there needs
to be a fundamental Sea
Change in the industry
and in the American
student culture.

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— What's right and what's wrong —
There is no difference between the traditional bricks and
mortar schools and the distance learning method if…
…we become good citizens of our states and counties.

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3 areas that Distance Learning
doesn’t currently cover
Disconnect:
Currently, distance
learning has not even
concerned itself with the
communities its students
are clustered in.
Various elements of
these concepts are
offered, but as a group
we need to go further.
1. Basic Outreach Financial Aid
2. Training for non-degree seeking
students and critical services
3. The exploration and collection
of critical thought.

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No Intellectual Boundaries
Reach
and influence:
As we all know, there are
no defined boundaries to
distance learning
campuses. So we need
to use a different way to
define our campus…
By finding clusters of
students by: Time zone,
State, county, and city
We need to define our
campus…
Time Zone:
18,135 Students
State:
561 Students
County:
106 Students
City:
14 Students
By locating these
“Alumni Groups” or
“Hot Spots,” the online industry
can more effectively
target their efforts to reach out
to collectives and provide a sense
of community to them.

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1. Community Outreach
Financial Aid…
distance learning
style:
Students have a very
powerful tool at their
disposal, their computers.
Why outsource to the 3rd
world, when a pool of
student workers are
available to work right
now?
Same concept, different
execution.
Support to call centers for various issues:
• State and local government services
• Community service group
FAQ support
• Local business help lines

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2. Community TrainingCertifications
and licenses…
distance learning
style :
By leveraging
relationships and by
working with local
community colleges and
national service
organizations, distance
learning can have a
presence in a small city
and offer community
enrichment course work
and classes.

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2a. Lifestyle Enrichment
It is possible for
distance learning:
To teach what was
previously the exclusive
realm of a small college,
community center, or
church basement…
• Cooking
• Life saving & swimming
• Art
• Languages
• Theater
By working
with groups
and clusters
of interested
and motivated students, it is possible
to teach these types of courses.

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3. Collection of Critical Thought
It is possible:
To have impromptu
discussions and
extemporaneous
discourse by using
simple technologies. All
of which can be archived
and made available for
later research.
January 2007 – Class room discussions
At 2 PM we met as a group of concerned
students to discuss the events th
up to the awful exhibition of
totalitarian rule that led to a t
downfall of the city and we need
After class discussion: 4 of us from History 101
Student_#_15679
Jan. 12th
‘07, 2:48 PM

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The revolution has begun
With the advent of seamless back office
registrar software and front end XML
admissions solutions, a more dynamic
student infrastructure is already being
provided and students have…
…begun to expect and depend on it.
Most individuals
use the distance
learning model
already:
To obtain information
about a subject, a class,
or a school to attend.

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Conclusion
Bricks and mortar colleges have begun to offer
their support services online to their students.
They may have been slow to offer their classes
online and in some cases unsuccessful, but
through it all, they have been able to serve the
communities they are located in with basic
education and support.
Distance learning has been able to offer superior
support services online, and they’ve always
offered their classes online. But they’ve been
slow, and in many cases reluctant to offer
support, education, and services on a local level
to communities where their students have
congregated.
This needs to change.
Issues still
prevail however:
Bricks and mortar are
envied for their presence
Distance learning is
envied for its technology

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— It’s just a transition —
It’s a natural progression
Time and technology move on

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An Extension
A series of steps:
Since the beginning of
formal instruction,
students have always
used the latest
technology to help them
get the most from their
learning experience.
The Greeks began the concept
of formally teaching students
and they introduced the first
learning aid… the
Teaching Assistant.
A radical concept
at the time but
it proved to
help facilitate
learning

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Next came

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And then

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Finally

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They’re just tools
From the
past to the future:
If we think of Distance
Learning as a range of
technology, or tool based
communication, how
many different ways and
combinations of ways of
seeing answers can we
tap into?
That are economical and
efficient, at bringing learners
and teachers together to
explore thinking and
generate “learning
moments.” How
many different
subjects and
areas of thought
can we teach?

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In sum…
if we build it for one, we build it for all.
We have more in common than we have differences.

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Commonalities
• Can do research for a type of school
they want to attend online
• Can enroll online
• Are supported by an infrastructure that
is online at pre-enrollment, through
matriculation, and post graduation
Bricks and
Mortar and Online:
Both models of learning
methods share critical
commonalities
In both cases Students…

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The moment of truth
The distance learning community is at
a pivotal juncture; we cannot allow it to
be reduced, or it’s importance to be
limited due to its lack of involvement in
the community.
The need for
action is at hand:
The distance learning
method can provide
critical societal
community enriching
support and fulfillment.

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Influence
The scope, depth and breadth of the
learning experience can be
expanded to accommodate the non-
traditional learner who isn’t looking
for an actual college experience, so
much as access to an advanced
degree in a timely, economic, fair,
and societal enriching way.
Distance learning can do that
now like never before.

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From Steve Greg and Grantham University
Thank you

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Questions
• What roll does the knowledge economy
play in the world of the non-tradition al
learner
• 75% of adults do not have a degree
• What role does life long learning play in
the global economy with the non-
traditional learner
• Escaping the boundary of B&M how do
you see yourself (the instructor) see
themselves in the world
• The challenge for educators is to force
change on themselves
• Consulting the internet and asking a
friend, is it education?

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Parallel Universes
• ATM’s – Bank tellers
• Cell phone – Telephone
Operators