Communicating with your audience just got even more important, but navigating such uncertain times with sensitivity is a must. Here are our tips on how to ensure your communications remain true to your brand and sympathetic to consumers.

1. People will remember the brands that kept
sharing in the downtime.
DON'T DISAPPEAR

2. You don’t need to be a news source. Make sure
your content still aligns with your values and
maintain your tone.
STAY TRUE TO
YOUR BRAND

3. Show that your brand cares and is
understanding of the current situation.
BE
COMPASSIONATE

4. Share true feelings and real stories.
BE REAL

5. In times of need, we’re stronger together.
COLLABORATE

6. Ask for advice and support if you need it – we’re
all in this together!
DON'T BE ASHAMED

7. Whether it’s for your online followers,
families, hospitals, industry, community…
AND FINALLY,
HELP IF YOU CAN

8. High-Performance Search Marketing from
International Digital Specialists
www.ingenuitydigital.com
0203 319 9510
info@ingenuitydigital.co.uk