1. Emma Mackie
Mobile: 0498551400  Email: mackieemma@gmail.com LinkedIn: linkedin.com/in/emma-mackie-50922324
PERSONAL PROFILE
An innovative and adaptable event and marketing coordinator who excels in lateral thinking and out
of the box solutions to deliver effective business outcomes.
Passionate, personable and highly motivated with demonstrated achievements in the planning and
management of events and marketing campaigns in the sports and lifestyle industry.
Communication and interpersonal skills are a key strength, and with a demonstrated ability to build
and maintain effective relationships with internal and external stakeholders, it allows for strong
working relationships to be established quickly.
With a healthy competitive nature, strives for continuous improvement and growth personally and
for the business.
SKILLS & ATTRIBUTES
 Plan and execute events
 Plan and implement marketing strategies
& campaigns
 Manage multiple projects and deadlines
 Product positioning & branding
 Web & print content development
 Budget and resource management
 Customer service
 Attention to detail
 Good analytical and organizational
skills
 Excellent communication skills
 Strong team leadership
 Keen eye and attention to detail
 Perform under pressure
 Willing to help the team 24/7
 Exceptional follow- up/follow-through
capabilities
PROFESSIONAL EXPERIENCE
2014- Present Specialized Bicycles Australia – Port Melbourne Australia
EVENTS & MARKETING COORDINATOR
Reporting to the Marketing Manager, the Events and Marketing Coordinator is responsible for
planning and executing marketing campaigns and events.
Responsibilities include:
 Lead the marketing team in the planning, execution and assessment of key Specialized owned
and sponsored events. Assist Marketing Manager in development of the marketing budget, event
spend and promotional product within the allocated marketing budget
 Manage relationships with key stakeholders
 Contribute to event strategy by researching new events and activations for Specialized sponsored
events
 Lead logistics and warehouse operations for the Specialized activation truck for Specialized and
sponsor events
 Marketing team leader for the women’s brand through Specialized campaigns, events and our
retail network

2. Key achievements:
 Managed key areas of the MY16 Specialized Retailer Event held in Morgan Hill, USA including
registration, transfers to and from San Francisco International Airport and the event schedule for
130 Retailers.
 Successfully implemented a retail event strategy, which included working with retailers to
develop local event plans, templates & tools. Coordinated from Specialized Head Office, 10 local
retail marketing events in 2014/15 were conducted and post event assessment indicated sales
during these events increased on average by 2%
 Development of #HealthyCatchUps initiative. 3000 likes and hashtag engagement across Twitter,
Facebook and Instagram over a 6 month period and adopted by Specialized Global.
2013-2014 Specialized Bicycles Australia – Port Melbourne Australia
EVENTS & SBCU (Specialized Education Department) COORDINATOR
As a key team member of the Events and Education Department, some of the responsibilities
included contributing to the Specialized Product Launch, Press Launches, Tour Down Under, SBCU
Registration, as well as multiple internal meetings held in Melbourne.
Responsibilities include:
 Assist Sales Representatives and Retailers with SBCU class bookings
 Manage expense reports and budgets in a timely manner
 Manage all registration processes for SBCU classes including catering, schedule, airport transfers,
and guest list
 Coordinate events and assists with planning and execution of major company events
 Coordinate logistics for events, run sheets, MC notes, multiple tasks with multiple departments
and stakeholders
Key achievements:
 Identified areas of improvement with the SBCU classes including contracting a new caterer for all
lunch and dinner meals
 Working with the SBCU team and marketing team to streamline the registration processes,
creating a new form to make it easier for Retailers to register for classes
 Working closely with the design team to create ‘Test the Best’ marketing collateral that included
posters, DL cards and social media tiles for Retailers to use when promoting their event
2006-2012 PROFESSIONAL ROAD CYCLIST – Europe, USA, Australia
As a Professional Cyclist, I raced the European professional circuit at the highest level (UCI),
competed at the highest level in the USA and in the Australian NRS series. I rode and captained the
Australian National Team in Europe as well as representing Australia in various World Cups.
TEAMS
TEAM ABUS-NUTRIXXON - GERMANY (2012)
TEAM TIBCO - USA (2010 - 2011)
TEAM LOTTO-BELISO - BELGIUM (2008 – 2009)

3. TEAM VVH PLATTERLAND - HOLLAND (2007)
NATIONAL AUSTRALIAN TEAM (2006 – 2012)
Responsibilities include:
 Australian representative
 Promoting women’s cycling
 Team focused leadership
 Mentor, help develop younger/less experienced riders
 Ability to think well under pressure
 Ability to set goals
 Represent the team and brand positively
 Strong self-belief
 Focused, self-motivated and enduring
 Lived abroad for 6 years
Key achievements:
 Racing for the Australian Team at the World Championships in Salzburg, Switzerland in 2009
 Racing for Australia in the Giro d’Italia
 Top 10 finishes in both stage races Giro d’Italia and the Tour d’Laude
FURTHER RELEVANT EMPLOYMENT HISTORY
2012-2013 CRINO CYCLES, Melbourne VIC
Store Manager/Sales Assistant
2003-2005 COFFEE MAMMA, Albury NSW
Lead Barista/Store Manager
EDUCATION
2015-2016 SWINBURNE UNIVERSITY, Melbourne Vic
Diploma of Marketing
2006 TAFE, ALBURY NSW
Certificate IV Retail Management 2006
1997 – 2002 ALBURY HIGH SCHOOL, ALBURY NSW
Completed Higher School Certificate 1997-2002
INTERESTS
Cycling, AFL, Women’s AFL, running, music, fitness & travel