Newzoo insights us_social_casino_markets_v1.0

1. ding, Demographics, Cross-Franchise Behavior
Casino Gaming Report & Data
Based on the players of 17 casino
franchises. Includes a report and access to
the Newzoo Data Explorer
Key Topics:
Demographics, home & work situation
Franchise Funnel: From awareness to
played to recommendation
General Playing & spending behavior
Months played & favorite genres
Franchises ranked on Grade
Devices played on
Difficulty rating of franchises
Average number of hours played
Most enjoyed aspects
Franchsises included:
www.newz
5 Key Insights Into the US
Social Casino Market
Featuring data from
Newzoo’s Social Casino Report & Data
Version 1.0, August 2015

2. NON-SPENDER
SPENDER
AVERAGE SHARE OF SOCIAL CASINO GAMERS WHO SPEND MONEY
www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report
1. Almost Half of Social Casino Gamers
Have Spent Money in the Past 6 Months
• 46%of gamers per social
casino franchise have spent
money in the past 6 months
• Hit it Rich! has the highest
share of gamers who have spent
money

3. www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report
2. Men Aged 21-35 Make Up One Third
of Paying Social Casino Gamers
MALE 10-20
MALE 21-35
MALE 36-50
FEMALE 10-20
FEMALE 21-35
FEMALE 36-50
AGE/GENDER SPLIT OF SOCIAL CASINO SPENDERS
• 33% of social casino gamers
who spent money in the past 6
months are male and aged
between 21 and 35
• 3% of all social casino
spenders are females aged 10-
20, which is the smallest group

4. www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report
3. Most Players Spend 2-5 Hours Per Week
Playing 1 Specific Social Casino Franchise
• 2-5 hours is the average time spent per franchise per week across the 17 franchises
• Slot Bonanza is the franchise that is played most hours per week
with 7.5% of the players playing it 15 hours or more per week
AVEARAGE HOURS PLAYED PER WEEK ACROSS THE 17 FRANCHISES

5. www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report
4. Big Fish Casino Is the Title Most Often
Played Along With Others
CROSS-FRANCHISE BEHAVIOR | SHARE OF GAMERS PER FRANCHISE WHO ALSO PLAY BIG FISH CASINO
• Social casino gamers, on average, are playing 5.6 social casino titles
• Big Fish Casino is the one they are most likely to be playing along with
other titles, making it the biggest competitor for the majority of franchises

6. www.newzoo.com/socialcasinoSource: Newzoo Social Casino Gaming Report
5. DoubleU Casino Is Most Likely to Be
Rated Too Challenging by Its Players
AGREEMENT THAT PLAYING DOUBLEU CASINO IS TOO CHALLENGING
• DoubleU Casino
players are most likely to
agree that the franchise is
too challenging – 58%
• Big Fish Casino
players are most likely to
disagree that the franchise
is too challenging – 43%
AVERAGE AGREEMENT SCORE ALL 17 FRANCHISES

7. Casino Gaming Report & Data
Based on the players of 17 casino franchises.
Includes a report and 12 month access to the
Newzoo Data Explorer
Key Topics:
Demographics, home & work situation
Franchise Funnel: From awareness to
played to recommendation
General Playing & spending behavior
Months played & favorite genres
Franchises ranked on Grade
Devices played on
Difficulty rating of franchises
Average number of hours played
Most enjoyed aspects
Franchises included:
About Newzoo
The Experts On All Things Games
Newzoo works for the majority of top
25 public companies by game
revenue globally, many independent
game developers as well as leading
global hardware and media
companies.
www.newzoo.com
Newzoo is an innovative global market
research and predictive analytics firm
with a primary focus on games. We
provide our clients with a mix of
market trends, financial analysis,
revenue projections, consumer
insights, data modelling solutions and
predictive analytics services across all
continents, screens and business
models.
MARKET TRENDS | CONSUMER INSIGHTS
www.newzoo.com
DATA MODELLING | PREDICTIVE ANALYTICS