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© 2017 SuperData Research. All rights reserved.
THE DATA-DRIVEN TRUTH
ABOUT WOMEN AND ESPORTS
XLIVE ESPORTS SUMMIT 2017
@s...
STEPHANIE LLAMAS
VP, Research and Strategy
@stephinaners
2
© 2017 SuperData Research. All rights reserved.
3
Proven model of data partnerships
DATA TYPE SCOPE PARTNERS
Payment Providers TransacDons 78M uniques
Digital River, PayS...
© 2017 SuperData Research. All rights reserved.
“To play video games has become
the norm; to not play video
games has beco...
5
Sources: Entertainment market revenue from MoBon Picture AssociaBon of America, Recording Industry AssociaBon of America...
6
18%
29% 27%
26%
59%
41%
MaleAGE GENDER
36 - 49 50+
18 - 35
< 18
Female
@stephinaners
The American Gamer
© 2017 SuperData...
7
2016 2017 2018 2019 2020
$11.5B
$9.2B
$7.4B
$6.2B
$5.1B
$123.4B
$114.5B
$105.3B
$96.5B
$87.5B Digital Games
$92.6B
$102....
“I didn’t have gamer friends…
When I found Twitch and saw
that so many people were sharing
their experience together, I ju...
More people watch gaming video than HBO, NePlix, ESPN and Hulu
combined.
9
666MWorldwide gaming video content
viewers (201...
Amazon’s Twitch is focused on games and has a larger audience (185M)
than legacy channels and services like ESPN.
10
YouTu...
2016 2017 2018 2019
743M
701M
666M
609M
Total
worldwide
viewers
Audiences like to watch online
Esports viewership as part ...
2016 2017 2018 2019
743M
701M
666M
609M
Total
worldwide
viewers
Audiences like to watch online
Esports viewership as part ...
© 2017 SuperData Research. All rights reserved.
“The games industry is always
mirroring back to boys and men
that ‘you bel...
85%
male
14
15%
female
@stephinaners
7Mviewers in the
U.S. are female
© 2017 SuperData Research. All rights reserved.
The ...
15
Male Female
50%
65%
To learn game strategy
@stephinaners
© 2017 SuperData Research. All rights reserved.
The American E...
16
Male Female
50%
65%
To learn game strategy
@stephinaners
© 2017 SuperData Research. All rights reserved.
Male Female
57...
17
@stephinaners
Casual Mid-core Hardcore
19%
63%
19%
Casual Mid-core Hardcore
36%
45%
18%
General Females
© 2017 SuperDat...
18
General Female
3.4
2.7
Average number of games
played each month
@stephinaners
© 2017 SuperData Research. All rights re...
19
General Female
3.4
2.7
General Female
$41
$33
Average number of games
played each month
Monthly spending on
addiBonal c...
© 2017 SuperData Research. All rights reserved.
“Alone we can do so liYle.
Together we can do so much.”
20
-Helen Keller
THE FUTURE IS FEMALE: HOW
WOMEN ARE PLAYING A CRUCIAL
ROLE IN THE GROWTH OF ESPORTS
XLIVE ESPORTS SUMMIT 2017
Heather “sap...
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The Data-Driven Truth About Women and eSports

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Presentation for XLIVE eSports Summit 2017.

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The Data-Driven Truth About Women and eSports

  1. 1. © 2017 SuperData Research. All rights reserved. THE DATA-DRIVEN TRUTH ABOUT WOMEN AND ESPORTS XLIVE ESPORTS SUMMIT 2017 @stephinaners @_superdata
  2. 2. STEPHANIE LLAMAS VP, Research and Strategy @stephinaners 2 © 2017 SuperData Research. All rights reserved.
  3. 3. 3 Proven model of data partnerships DATA TYPE SCOPE PARTNERS Payment Providers TransacDons 78M uniques Digital River, PaySafeCard, HiPay, E-Prepag, Fortumo Publishers Usage 425,000 uniques THQ Nordic, Born Ready Games, Reloaded, Infinite Games Publishing, Playspace, Flowplay, 5th Planet Games Esports teams Viewership 3 years of historical data FnaDc, Astralis, Heroic, Godsend VR/AR Usage 100,000 unique devices CCP Games, Linden Labs, VR/AR AssociaDon, Unity © 2017 SuperData Research. All rights reserved. @stephinaners
  4. 4. © 2017 SuperData Research. All rights reserved. “To play video games has become the norm; to not play video games has become the excepHon.” 4 -Jesper Juul
  5. 5. 5 Sources: Entertainment market revenue from MoBon Picture AssociaBon of America, Recording Industry AssociaBon of America, NaBonal Cable & TelecommunicaBons AssociaBon, and the Newspaper AssociaBon of America. Demographic data from the Entertainment SoMware AssociaBon, 2016 EssenBal Facts About the Computer and Video Game Industry. © 2017 SuperData Research. All rights reserved. Cable TV -0.10% Broadcas8ng TV -0.62% Video Games +7.87% Newspapers -8.19% Radio -1.10% Magazines -6.77% Film Box Office +1.74% Music -4.76% 2015 Revenue for US entertainment markets Ranked by size in $ billions, CAGR: 2005-2015 @stephinaners
  6. 6. 6 18% 29% 27% 26% 59% 41% MaleAGE GENDER 36 - 49 50+ 18 - 35 < 18 Female @stephinaners The American Gamer © 2017 SuperData Research. All rights reserved.
  7. 7. 7 2016 2017 2018 2019 2020 $11.5B $9.2B $7.4B $6.2B $5.1B $123.4B $114.5B $105.3B $96.5B $87.5B Digital Games $92.6B $102.7B $112.7B $123.6B $134.9B Worldwide Gaming Media Revenue Interactive Media • Immersive Games* • Gaming Video Content • eSports *Immersive Games are anything played in virtual, augmented, or mixed reality. @stephinaners © 2017 SuperData Research. All rights reserved.
  8. 8. “I didn’t have gamer friends… When I found Twitch and saw that so many people were sharing their experience together, I just really wanted to get on board.” 8 -Mia aka “seriesoTlurs” 28K followers on Twitch © 2017 SuperData Research. All rights reserved.
  9. 9. More people watch gaming video than HBO, NePlix, ESPN and Hulu combined. 9 666MWorldwide gaming video content viewers (2017) 325MPopulaBon of the U.S. @stephinaners © 2017 SuperData Research. All rights reserved.
  10. 10. Amazon’s Twitch is focused on games and has a larger audience (185M) than legacy channels and services like ESPN. 10 YouTube (GVC only) Twitch viewers HBO subscribers SpoBfy users Ne]lix subscribers ESPN subscribers iHeartRadio users Pandora users Hulu subscribers 12M 81M90M90M93M100M 134M 185M 517M @stephinaners © 2017 SuperData Research. All rights reserved.
  11. 11. 2016 2017 2018 2019 743M 701M 666M 609M Total worldwide viewers Audiences like to watch online Esports viewership as part of total gaming video audience Total viewers, worldwide 11 @stephinaners Gaming video content © 2017 SuperData Research. All rights reserved.
  12. 12. 2016 2017 2018 2019 743M 701M 666M 609M Total worldwide viewers Audiences like to watch online Esports viewership as part of total gaming video audience Total viewers, worldwide 12 @stephinaners 330M 299M 258M 214M Gaming video content Esports © 2017 SuperData Research. All rights reserved.
  13. 13. © 2017 SuperData Research. All rights reserved. “The games industry is always mirroring back to boys and men that ‘you belong here’. Rarely are women gamers given this kind of aYenHon.” 13 -T.L. Taylor
  14. 14. 85% male 14 15% female @stephinaners 7Mviewers in the U.S. are female © 2017 SuperData Research. All rights reserved. The American Esports Viewer Who they are
  15. 15. 15 Male Female 50% 65% To learn game strategy @stephinaners © 2017 SuperData Research. All rights reserved. The American Esports Viewer Why they watch
  16. 16. 16 Male Female 50% 65% To learn game strategy @stephinaners © 2017 SuperData Research. All rights reserved. Male Female 57% 47% To support their favorite team/players The American Esports Viewer Why they watch
  17. 17. 17 @stephinaners Casual Mid-core Hardcore 19% 63% 19% Casual Mid-core Hardcore 36% 45% 18% General Females © 2017 SuperData Research. All rights reserved. The American Esports Viewer How they play
  18. 18. 18 General Female 3.4 2.7 Average number of games played each month @stephinaners © 2017 SuperData Research. All rights reserved. The American Esports Viewer What they do
  19. 19. 19 General Female 3.4 2.7 General Female $41 $33 Average number of games played each month Monthly spending on addiBonal content @stephinaners © 2017 SuperData Research. All rights reserved. The American Esports Viewer What they do
  20. 20. © 2017 SuperData Research. All rights reserved. “Alone we can do so liYle. Together we can do so much.” 20 -Helen Keller
  21. 21. THE FUTURE IS FEMALE: HOW WOMEN ARE PLAYING A CRUCIAL ROLE IN THE GROWTH OF ESPORTS XLIVE ESPORTS SUMMIT 2017 Heather “sapphiRe” Garozzo Director of Fan Engagement Team Dignitas @sapphiReCSGO twitch.tv/sapphiRe Yveie MarDnez-Rea Chief OperaBng Officer ESL/Turtle Entertainment America Irene Scholl-Tatevosyan Associate Nixon Peabody LLP

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