Top Tips from Bamboo Sales and Marketing Consultancy on how to handle the Corona Virus challenge for long term gain.
Designed for GM's and Sales and Marketing Managers to give some Top Tips on keeping a team productive and engaged.
2. Don't stop new business
development activity.
Use this as an opportunity for
more virtual showrounds.
Think for the long term. Focus on
raising awareness now for leads
to follow in the future.
GET THE MOST
OUT OF YOUR
VIRTUAL TOUR
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3. Show that you are in control of the
situation, and there to support.
Make them aware you are following
guidelines and on top of new advice.
Group emails or mailers work well for
this.
KEEP
COMMUNICATING
WITH
CUSTOMERS
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4. Get buy in from the team for
everyone to reduce their hours.
When the market picks back
up you need them - keep your
talent!
Allow them to participate in
making a plan.
REDUCE HOURS
COLLECTIVELY
TO AVOID
REDUNDANCY
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5. 20-30 min chunks by the team for the team, applying theory to
the specific business. Take advantage of free online courses.
USE THIS AS A CHANCE TO UPSKILL THE TEAM,
WITHOUT INCURRING LARGE COSTS
ASK EACH MEMBER OF THE
TEAM TO DELIVER AN
ONLINE BITESIZE TRAINING
COURSE
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6. If the team are not yet set up to work
remotely - make it happen.
This is short term pain for long term gain.
It is more important now than ever before.
Keep in touch through online calls and chat
rooms.
GET AGILE!
SET UP FOR
REMOTE
WORKNG
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7. CHANGE YOUR
BOOKING TERMS
AND
CONDITIONS
Don't slash rates. Instead, add value by
being more flexible.
Change timings for and % on cancellation
fees.
Include a postponement clause for
example a free date change within 6
months.
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8. When was the last time you uploaded
fresh imagery, new testimonials, a
blog post or amended your copy?
Think about adding a section for
Corona Virus updates.
UPDATE YOUR
WEBSITE
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9. Do a mystery shop.
How are your competitors presenting
themselves? Check their pricing.
Analyse! What do you notice?
GET UP TO DATE
ON YOUR
COMPETITION
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10. Who is looking at your website?
Where are they from?
How do they navigate to you?
Can this data be used to identify new
markets?
CHECK GOOGLE
ANALYTICS
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11. USE TIME NORMALLY SPENT
NETWORKING IN PERSON
TO GROW YOUR ONLINE
COMMUNITY
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12. Use this time to create posts for social media use, design
banners, refresh menus, templates etc
Canva is a fantastic free tool for this
and can be set up for team use and sharing.
GET YOUR CREATIVE ON
SAVE MONEY ON WEB
DESIGNERS AND D.I.Y11
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13. TRUST YOUR
PEOPLE
Take a checking in approach rather than
checking up.
Use an online worktasks tool to help
manage workflow - there are plenty of 30
day free trials.
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