Original Treatment

1. Treatment
Introduction
Verse 1
Bridge 1 Chorus 1 Verse 2 Bridge 2 Chorus 2 Instrumental Bridge 3 Chorus 3
Duration 00:00-00:20,
00:21-00:35
00:36-00:51 0.52-1.07 1.10-1.26 1.27-1.42 1.43-1.56 1:57-2:13 2:14-2:28 2:29-3:00
Action Intro: Awoman
is doing the
housework and
daydreaming -IS
SHEINSECURE
ABOUT
SOMETHING?
UPSET? The ‘Me
Too’ song is on
in the
background, and
she is listening
to it. (We see
snippets of this
woman
throughout the
video slowly
gaining
confidence.) She
mops the floor
to the beat of
the music.
00:20 –The
singer is
introduced, she
is (René.)
Verse: She
dances, Shealso
breaks the
fourth wall by
addressing the
camera and
singing into it..
The talent
mouths the
words, and
upon
“don’t need
nobody
else…”
there’s a
picture of
her and an
ex-boyfriend
which she
proceeds to
rip up and
throw
behind.
“Nah ah”,
first timewe
see her
smile. This
way, a
narrative is
introduced,
and helps to
promote the
message of
female
empowerme
nt.
Struts along
the shot, cuts
to multiple
other shotsof
her strutting
at various
locations. The
female artist
is picked up
by a car, we
incorporate
lots offast
cuts here.
The talent is
choosing
what to wear,
and tries a
dress on but
thinks she’s
too fat etc.
There are fast
cuts showing
her holding
up different
dresses. The
series of
shots finishes
unresolved.
The
camera
follow her
as she
walks into
the ‘bar’
area, and a
it’s
cordoned
off for her
(VIP).
(Emma’s
decking.)
Artist - “I
thank god
everyday”
Talent –Has
music on in
the
background,
and chooses
the dress she
first had on.
When it says
“I can’t help
loving
myself”, we
pan up the
talent’s
body, (male
gaze), and
show how
confident
she is.
She gets drivento a
party in the
Mercedes.
2:09-Slow motion
segments ofher
walking in, and
paparazzi taking
pictures ofher,
adding foley flash
sounds in post-
production.
Fast cuts
Party Scene
Flashing Lights
The talent
does
something....
e.g goes out
the houseto
a date.
The party
scene just
shows shots
ofthe artist
being
confident.
Perhaps on
the mic
singing her
own song.
Time lapse
video at
party scene
ofguests
dancing, and
then the
artist breaks
the fourth
wall by
singing
straight to
the camera
normal
speed and
the end.
The whole
talent’s day
rewinds, and
she realises
that it’s all a
daydream,
she’s backin
her original
clothes, and
doing the
housework.
She now has
the
confidence
to do
something??
CAN WESIT
HER IN ONE
THIRD, AND
HAVE IT
REWIND
WITH LESS
OPACITYIN
THEOTHER
TWO
THIRDS?
NOT AS
INSECURE
ANYMORE?
Cast Female talent,
and female
artist.
Female
talent, and
female artist
Female artist,
and driver.
Female
artist,
dancers,
‘fans’,
venue
workers.
Female artist
and female
talent.
Female artist, and
lots ofextras -(to
create party
setting.)
Female artist Female
artist.
Extras to
help with
dance
routine
Costume/
Props
Mop, mirror. Bed, photo
ofex, photo
frame.
Champagne,
sunglasses,
car.
Decking,
tables,
chairs,
table
clothes,
plates,
meals,
drinks,
Bed, dresses,
high heels,
makeup.
Dresses
Suits
Drinks
Lights
Car
Red Dress Dresses and
Suits

2. waiter,
cordon.
Dressed
up/heels/
make up.
Phone/mo
ney/access
ories.
Perhaps a
dog?
Driver and
fans-
uniform.
Location Talent –Very
basic bedroom.
Artist –Posh,
furnished
bedroom.
Bedroom In a
Mercedes/tax
i. On the
roads by
Rene’s house.
Emma’s
back
garden
decking.
Bedroom In a back
garden/house.
Each line has
a new
location
which has
previously
been shown
in the video.
Field
Garden
Cuts to each
location
which has
previously
been shown
in video.
Possible
Problems
Reflection of
camera in
mirror.
A small
bedroom
may be
difficult to
film in. If
Rene is
tearing up a
photo, she
may get a
paper cut.
Getting the
car/taxi in
and out of
the house,
reflection of
the camera
on the car,
safety ofthe
cast and
crew.
Hiring a
place or
getting
permission
to film in a
bar or
restaurant.
Trying to
film
We may not
have enough
dresses, or a
big enough
room so that
we can film
her trying
the dresses
on.
We need to ensure
that everyone can
get to the location
on the day and
which may be
difficult due to the
amount ofpeople.
The weather could
also affect filming.
We need to
ensure that
the camera
is stable so
we will need
a tripod
however, we
will bring a
back-up
tripod in
case
anything
happens to
the one we
are using.
We need to
ensure that
everyone
can get to
the location
on the day
and time
which may
be difficult
as we need
quite a lotof
people.
Weather
could also
stop filming.